Free Online Courses to Advance Your Marketing Career

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

Top Experts

Sharing proven step-by-step tactics

100% Free

Education available to everyone

Valuable certification

to enhance your career

New and Upcoming Free Courses and Webinars

Getting Started with Semrush Course
Semrush Tools
Semrush Academy

11 lessons

35 minutes

Certification

Getting Started with Semrush

This free course is your essential guide for how to use Semrush. Learn how to navigate the platform, measure online visibility, conduct competitive analysis, and track keyword performance. Unlock the full potential of Semrush tools to improve your SEO and digital marketing strategies.
Master Your Brand Voice: Workshop with Jack Appleby
Social Media
Semrush Tools
Marketing
Jack Appleby

10 lessons

45 minutes

Certification

Master Your Brand Voice: Workshop with Jack Appleby

Your brand voice is how you get your message to the world – but how do you actually create it from scratch? In this course hosted by social strategist Jack Appleby, you'll learn exactly what a brand voice is, why it's important, and complete exercises to curate a voice as unique as your brand.
Semrush Academy: International SEO
SEO
Semrush Tools
Aleyda Solis

16 lessons

1 hour

Certification

International SEO

This free course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your...
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
Uncover the roadmap to integrating exceptional local services with your agency
past
SEO
Local SEO
John Halfpenny
Emily Moore
1 hour

Unlocking Agency Growth: Integrating Local Services with Expertise

Ready to take your agency to the next level while boosting value for your clients? To thrive in today's competitive landscape, agencies need to continuously refine and adapt their service to stay ahead of the curve. In this webinar, we’ll uncover the roadmap to integrating exceptional local services...
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Unlock the potential of local SEO audits for your business
past
SEO
Local SEO
Nitin Karunakaran
Wells Dunscombe
1 hour

Master The Local SEO Audit and Strengthen Your Sales Pitch

Discover advanced SEO tools and techniques designed to power up your agency's growth. Our experts will guide you on how to gather local competitive intelligence, check your clients’ online visibility, and uncover growth opportunities to build a strategic Local SEO plan. We’ll unveil how to access da...
View webinar info
Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular Online Courses and Webinars

Gerald Murphy
Kevin Indig
Myriam Jessier
Jo Juliana Turnbull
Jul

22

Webinar
AI
SEO
Gerald Murphy
Kevin Indig
Myriam Jessier
Jo Juliana Turnbull
1 minute

AI and Search Webinar Series: Episode 4

In episode four of the AI and Search webinar series, we‘re breaking down Google’s AI Mode. Join leading SEO specialists, Gerald Murphy, Kevin Indig, Myriam Jessier, and Jo Juliana Turnbull, as they share practical strategies and insights about navigating this next phase of search
View webinar info
Alex Birkett
Margarita Loktionova
past
Webinar
AI
SEO
Content Marketing
Alex Birkett
Margarita Loktionova
1 hour

Outranking Your Competitors in AI Search: Real-World Tactics for Q3

Brands that show up in AI answers are the ones getting seen and chosen. In this webinar, we’ll show you how to monitor and improve your AI search visibility on platforms like ChatGPT and Google’s AI Mode.
View webinar info
On-Page SEO Essentials with Semrush

Course

SEO

Semrush Tools

22 lessons

1 hour

Certification

On-Page SEO Essentials with Semrush

You've researched keywords—now put them to work on your website. Learn Semrush's most powerful on-page SEO practices through hands-on optimization of meta tags, content, and internal linking that directly boosts your organic traffic and search rankings.
Rita Cidre
Victoria Christie
Amanda Goetz
Brianna Arps
past
Webinar
Marketing career
Social Media
AI
SEO
Content Marketing
Rita Cidre
Victoria Christie
Amanda Goetz
Brianna Arps
1 hour

Why You’re Destined to Become a Full-Stack Marketer (It’s a Good Thing, Promise!)

AI is changing the game. Budgets are tighter. And being a “marketing specialist” now means doing it all; strategy, SEO, socials, content, data, the lot. This live webinar from Semrush x Girlboss is your roadmap to keeping up without burning out. You’ll learn how to own every part of your marketing s...
View webinar info
Barry Schwartz
Fabrizio Ballarini
Leigh McKenzie
Jo Juliana Turnbull
past
Webinar
AI
SEO
Barry Schwartz
Fabrizio Ballarini
Leigh McKenzie
Jo Juliana Turnbull
1 hour

AI and Search Webinar Series: Episode 3

In the third episode of the AI and Search webinar series, we discuss how Large Language Models (LLMs) like ChatGPT and Claude are reshaping the marketing landscape. This 1 hour webinar will cut through the noise and give you a clear, practical understanding of what LLMs are and how marketers are usi...
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Don Markland
Nastia Smoroda
past
Webinar
AI
SEO
Local SEO
Don Markland
Nastia Smoroda
1 hour

The Local Marketing Framework Vol. II: Win Locally in Just One Hour a Week With AI and Semrush

Local SEO isn’t a one-time task—it’s a weekly routine. In part two of our Local Marketing Framework, Don Markland will break down the simple one hour a week routine that top-performing businesses use to stay visible across Search, Maps, and major LLMs.
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Learning Online with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.