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New and Upcoming courses

Keyword Research with Semrush: A Step-by-Step Guide

Semrush Academy

Keyword Research with Semrush: A Step-by-Step Guide

Learn how to navigate Semrush’s core tools for conducting keyword research, creating a keyword strategy, and uncovering new, winning keyword ideas. These tools will also help you uncover what your competitors are doing so you can get ahead.

analytics-for-in-house-marketing-teams

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers

This essential course is jam-packed with strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. You’ll learn exactly what to focus on so you can get more results while collecting less data.

How To Boost Local Visibility and Bring More Local Customers to Your Door

How To Boost Local Visibility and Bring More Local Customers to Your Door

Did you know that almost half of all Google searches are made by customers looking for local services? Make sure your business is the one they find.Join our FREE webinar to unlock the secrets to local visibility with proven tactics that will have customers choosing you over your competitors.

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All courses

marketing strategy course

Semrush Academy

How to Create an Effective Marketing Strategy

Ready to move ahead of your competition? Developing an effective marketing strategy is a great place to start. In this course, you’ll learn the components of a solid marketing strategy, how to set business goals, and how to do a competitor analysis.

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Social Media Marketing Crash Course with Janet Machuka

Social Media Marketing Crash Course

Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.

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Fundamentals of Marketing Analytics

Gain a competitive edge by learning the fundamentals of marketing analytics. You will discover methods to measure campaigns through platforms such as Google Analytics, Google Search Console and Semrush to help analyze and optimize your strategy.

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Content Marketing Chima Mmeje

Content Marketing

Content Marketing Principles for Business

This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.

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Devesh Khanal and Benji Hyam

Devesh Khanal and Benji Hyam

How to Boost Lead Generation with SEO

Learn how to strategically find keywords that have high buying intent so your traffic is more qualified and converts at a higher rate.

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Heather Jackson

Marketing career

Heather Jackson

Optimizing your LinkedIn profile with SEO

Want to learn how to market your skills, or promote your talents and experience? LinkedIn is the place, and keywords are the key! Packed with info and insights, LinkedIn Optimization Expert Heather Jackson will guide you through step-by-step instructions on optimizing your LinkedIn profile, allowing you to create a powerful professional presence in no time.

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Learn Digital Marketing with Top-Notch Field Experts

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).

Nathan Gotch

SEO content advisor and founder of Gotch SEO.

Andy Crestodina

Andy Crestodina

Co-founder and Chief marketing officer of Orbit Media.