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Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

Top Experts

Sharing proven step-by-step tactics

100% Free

Education available to everyone

Valuable certification

to enhance your career

New and Upcoming courses and webinars

lee-ann-johnstone
Affiliate Marketing
Lee-Ann Johnstone
6 lessons
2 hours
Certification

How to Drive Incremental Sales for Your Business with Affiliate Marketing

Get ready to harness the immense potential of affiliate marketing to turbocharge your business’s growth. Gain an inside look at what goes on behind the scenes, learning how to create and manage a successful affiliate marketing program.
View course info
Kevin Indig SEO Strategy
SEO
Kevin Indig
6 lessons
44 minutes
Certification

Crafting a Winning SEO Strategy: A Guide for In-House Marketers

Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.
View course info
PPC with Azeem Ahmad
Paid Advertising
Azeem Ahmad
6 lessons
46 minutes
Certification

How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions

Discover how to drive targeted website traffic, convert clicks into conversions, and navigate challenging boardroom conversations. Unlock additional budget for your activities while showcasing PPC's value within your marketing strategies.
View course info
Navigating On-Page and Technical SEO: A Semrush Deep Dive
Semrush Tools
Semrush Academy
8 lessons
46 minutes
Certification

Navigating On-Page and Technical SEO: A Semrush Deep Dive

Master on-page and technical SEO in this comprehensive walk-through course. Boost rankings and visibility by optimizing web content and resolving technical issues for enhanced user experience.
View course info
crystal-carter
SEO
Crystal Carter
5 lessons
39 minutes
Certification

How to Optimize for Mobile: The CRAFT of Mobile SEO

Learn how to optimize your website for mobile devices, enhancing user experience, driving organic traffic, and boosting visibility. Stay ahead in the dynamic digital landscape by mastering the best strategies and techniques for mobile SEO.
View course info
Andy Crestodina
SEO
Andy Crestodina
3 lessons
2 hours
Certification

Search and Conversions for Agencies: A Data-Driven Framework

After growing his digital firm from $0 to $7M in revenue without any advertising, Andy Crestodina is sharing the specific approaches that he used for both search and conversion, cheese and mousetrap.
View course info
How to Boost Your Website's Authority Using Semrush’s Link Building Tools
Semrush Tools
Semrush Academy
6 lessons
54 minutes
Certification

How to Boost Your Website's Authority Using Semrush’s Link Building Tools

Learn how to use Semrush's Link Building tools to improve your SEO in this comprehensive course. With five in-depth lessons, you'll explore our Backlink Analytics, Backlink Audit, Backlink Gap, Link Building, and Bulk Backlink Analysis tools.
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Zero to $100M: The Ultimate Guide to Business Growth
Analytics
Marisha Lakhiani
6 lessons
42 minutes
Certification

Zero to $100M: The Ultimate Guide to Business Growth

In this course, you’ll discover the two most important business levers for exponential growth. You'll also learn about crucial metrics and explore various tactics and strategies to achieve sustainable growth.
View course info
Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular courses and webinars

Erika Varangouli
past
Webinar
Content Marketing
SEO
Erika Varangouli
30 minutes

Small Business SEO Basics: Create High-Ranking Content for Your Website

In this free, 30-minute masterclass, our Head of SEO Branding will reveal a step-by-step workflow to create content that performs no matter your budget.
View webinar info
measuring-metrics-that-matter-most
Course
Analytics
7 lessons
1 hour
Certification
Measuring the Metrics That Matter Most to Your Funnel
Gain an understanding of the crucial why behind metrics, so you can steer clear of misleading data. Craft a custom measurement plan, mapping your organization's needs, aligning tools, data sources, and event-tracking for precision.
View course info
boost-ecommerce-seo-with-internal-linking
Course
E-commerce
5 lessons
2 hours
Certification
How to Boost E-Commerce SEO with Internal Linking
Learn the strategic role internal linking plays in optimizing e-commerce SEO. From fundamental concepts and best practices, to practical approaches, this course will give you the tools needed to leverage internal linking for enhanced SEO performance.
View course info
lee-ann-johnstone
Course
Affiliate Marketing
6 lessons
2 hours
Certification
How to Drive Incremental Sales for Your Business with Affiliate Marketing
Get ready to harness the immense potential of affiliate marketing to turbocharge your business’s growth. Gain an inside look at what goes on behind the scenes, learning how to create and manage a successful affiliate marketing program.
View course info
Kevin Indig SEO Strategy
Course
SEO
6 lessons
44 minutes
Certification
Crafting a Winning SEO Strategy: A Guide for In-House Marketers
Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.
View course info
Maximizing Your Social Impact with Semrush's Social Media Toolkit
Course
Semrush Tools
5 lessons
43 minutes
Certification
Maximizing Your Social Impact with Semrush's Social Media Toolkit
On the search for an all-in-one social media management solution? Learn how Semrush’s Social Media toolkit can help you manage your social channels, improve visibility, increase engagement, and improve social listening and communication.
View course info

Learn Digital Marketing with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Nathan Gotch

Nathan Gotch

SEO content advisor and founder of Gotch SEO.
Andy Crestodina

Andy Crestodina

Co-founder and Chief marketing officer of Orbit Media.