Balistro Consultancy

Challenge

Our client, a luxury perfume brand, faced the challenge of maximizing revenue through a 3-day flash sale event over the weekend. They needed an effective strategy to sell their premium products at a 50% discount within a short timeframe.

Solution

Understanding the urgency, we conducted market research to identify the target audience and devised a comprehensive strategy. We crafted engaging content and optimized their website for a seamless user experience. Leveraging paid advertising on Meta, Google and Tik Tok Ads.

Result

The campaign surpassed expectations, yielding a 300% increase in revenue compared to previous sales periods. Despite concerns about the discount offer, it reinforced the brand's leadership in the luxury perfume industry and fostered long-term customer loyalty.

Challenge

Our client, a PDF editor subscription brand, faced challenges with their Google Ads campaigns. While they had been running ads for some time, their approach was unconventional, resulting in high cost-per-acquisition (CPA). They needed to overhaul their strategy to improve the CPA.

Solution

Recognizing the need for a strategic overhaul, we restructured their Google Ads campaigns from the ground up. We conducted in-depth keyword research to identify high-converting search terms and optimized ad copies to align with user intent.

Result

Within three months, our efforts yielded significant results. The client experienced a remarkable 30% reduction in CPA, significantly improving their return on investment. The revamped campaigns not only delivered lower CPA but also attracted higher-quality leads.

Challenge

Our client, an auto parts brand in the US, faced a significant challenge with their high Average Order Value (AOV), which ranged above $2000. This made converting customers more challenging, as it required substantial commitment from potential buyers.

Solution

To address this challenge, we devised a strategic approach using Meta and Google Ads for performance marketing campaigns. Leveraging detailed targeting options and ad formats offered by both platforms, we tailored our campaigns to reach potential customers with precision.

Result

As a result of our efforts, the client achieved an exceptional Return on Ad Spend (ROAS) of 1100%. This remarkable performance not only maximized profitability but also significantly enhanced brand visibility and recognition within the highly competitive auto parts market in the US.