Plans & Pricing
Start with what you need. Add more as you grow.
SEO
For freelancers and small businesses looking to grow their online visibility with SEO
117.33 dollars monthlyinstead of 139 dollars monthly$117.33/mobilled annually
$139What's inside:
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
Starter
SEO + AI SearchFor small teams and agencies growing across organic search and AI
165.17 dollars monthlyinstead of 199 dollars monthly$165.17/mobilled annually
$199SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
& more- 50 prompts to track daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
SEO + AI SearchFor growing teams and agencies scaling SEO and AI visibility across multiple markets, locations, or websites
248.17 dollars monthlyinstead of 299 dollars monthly$248.17/mobilled annually
$299All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
More in AI Visibility:
& more- 100 prompts to track daily
Advanced
SEO + AI SearchFor organizations and agencies scaling SEO and AI visibility with deeper insights, API access, and automation
455.67 dollars monthlyinstead of 549 dollars monthly$455.67/mobilled annually
$549All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- API data integration
More in AI Visibility:
& more- 200 prompts to track daily
Free.
$0/moFor trying out the platform. No credit card required.
- 1 demo project
- 10 reports per day across all vital tools
- Help Center & Basic Onboarding
- AI Visibility features
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Improve your plan with add-ons
Additional Users
Starting at $45/mo- Add colleagues to your Semrush account
- Collaborate across shared projects
- Keep your account secure with individual logins
Lead Generation
$90/mo- Branded profile on the Semrush Agency Partners platform
- Semrush verified badge for your marketing channels
Base Report
$10/mo- Data from 20+ Semrush tools
- Google Analytics and Google Search Console integrations
- Monthly/Weekly/Daily scheduling
- PDF export
- Sharing with Semrush users
Pro Report
$20/mo- All Base Report features
- 20+ external integrations
- Delivery at a specific time
- Branding and white-labeling
- AI-generated summaries
- Sharing by link
Playing big? Request an Enterprise demo.
- Full LLM coverage (including Grok & Claude)
- Detailed analysis by brand, concept, or product line
- ROI attribution & funnel analysis
FAQ
Can I cancel my subscription anytime?
What is Semrush’s refund policy?
What payment methods do you accept?
Do I get a customer demo?
Can I use Semrush for free?
Am I charged when I enter my credit card?
Which would be better for me, Guru or Pro?
I run a small agency. What plan should I choose?
What is the pricing currency?
Testimonials
By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Everything we do here is backed up with data, and your tool is giving us more ammunition.