Bench Media

Challenge

With borders reopening after the COVID-19 hiatus, a major luggage retailer wanted to capitalise the reopening of air travel to sell travel luggage.

Solution

Bench partnered with a leading tourism data provider and implemented a digital campaign targeting in-market international travel audiences with a focus for travel intent to Europe and the US.

Result

The campaign was a raging success, driving incremental sales and achieving a cost-per-sale 337% better than any other channel.

Challenge

COVID-19 strongly impacted the Travel & Tourism industry. When borders and air travel started opening up again, a major tourist destination prepared for a much-needed boost in activity.

Solution

Bench designed a media audience persona for tropical travel intenders, combining audience segments, lookalikes and retargeting to put this group of islands as a top-of-mind destination.

Result

Over 10,000 new email subscribers were driven by the campaign in addition to a 50% traffic surge and a 184% increase in social engagement.

Challenge

As a global leader in supplying premium household appliances, this brand wanted to increase their store sales in the Australian market.

Solution

Bench designed a strategic digital campaign aimed at driving highly targeted and engaged traffic to the brand's website, that will in turn become physical visits to physical stores.

Result

Through attribution and footfall measurements, the Bench campaign proved successful in increasing footfall traffic and sales in stores. Further optimisations were performed throughout the campaign such as determining optimal time of site, ad frequency and targeted postcode areas