(human)x's foundation lies in extensive research conducted by our team of PhD-led professionals with anthropological expertise. By understanding human behavior, motivations, and preferences, we uncover valuable insights that inform our strategies. Our creative team then transforms the insights gained from research into compelling and innovative campaigns. We utilize data-driven storytelling and creative thinking to ignite connections and drive engagement. And yes, we are an advertising agency. But we don’t just focus on advertising—we focus on experiences. We push ourselves to use digital and traditional tactics to create relevant experiences with real value that create relevant connections between your business and your audience. Once the work is done, we don’t just toss it over the fence then cross our fingers. We keep pushing. We test it, challenge it, and keep asking questions to make sure you see the exponential results that will help you achieve exponential growth. At (human)x, our expertise in research, creative ideation, experience design, and performance optimization aim to deliver exceptional marketing solutions that connect with audiences on a profound level.
America’s steakhouse, Texas Roadhouse, has a lot of competition when it comes to families choosing a place to eat. But its competition was already buying TV ad space, full-page magazine spreads and radio ads. Texas Roadhouse wanted to do something different – something digital.
Solution
By leveraging audience research and analytics, we were able to create strong brand affinity and loyalty not just for the Texas Roadhouse brand, but to a specific restaurant location. At the same time, we helped centralize their marketing efforts and developed their first website, online ordering system, e-commerce platform, mobile app and digitized card payments at the table.
Result
When Texas Roadhouse first approached Leap Group, the fast-casual steakhouse chain had a modest 53 locations. We were able to help grow that into a remarkable 627 U.S. and 29 international locations, plus a portfolio of brands that includes Jagger’s and Bubba’s 33. In addition, we saw a 200% increase in listings in first two Google search pages in the first year, 3,400+ listings in the top 20 positions of Google with a simple search, and 75%increase in page views since launch of new site.
Boosting In-Sales by 140% for Lunazul Tequila
$3,883,800
2021
36 months
Challenge
When Lunazul came to Leap with their estate-bottled tequila, they had 250 years of tradition but little recognition among the fast-growing audience of tequila drinkers. They had big goals to raise awareness, brand recognition and overall sales.
Solution
Revitalized Lunazul brand with "Feed the Wolf" campaign, targeting premium audiences on Discovery and Hulu. Social campaigns and influencer partnerships broadened reach and engagement. "A Toast to Tradition" series significantly boosted brand awareness and consideration, surpassing Meta's benchmarks
Result
We took Lunazul from a bottom-shelf afterthought to a top-of-mind consideration, prominently featured on the coveted third shelf alongside other premium brands. We helped Lunazul achieve a 140% in-store sales increase, a 400% increase in share of voice, and a 57.9% increase in brand lift.
Boosting In-Store Sales by 16% for Hershey's
$426,244
2020
24 months
Challenge
Talk about visual overload: every day in Times Square, the world’s biggest brands show more than 200 ads to more than 400,000 people, up to 400 times a day. We were excited to take on the challenge of capturing Times Square visitors’ attention - and luring them into the Hershey's Chocolate store.
Solution
By utilizing the power of social media through targeted ads and captivating content, we featured carousel ads that aligned with our digital billboard that directed users to Hershey’s Chocolate World.
Result
Our campaign led to a 16% increase in December sales, a 103% surge in premium item sales, and a 28% rise in per capita consumption. Conversions increased by 8%, with a social reach of 720K, 75K engagements, and an 8% ad recall, exceeding ours & Hershey's goals.
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Brand Surge delivers data-driven digital marketing for businesses and professionals. Our expert team crafts tailored solutions that boost visibility, ensuring your brand thrives in a competitive market.
Media Venue is a full-service digital and traditional media agency. We are here to help you achieve your marketing goals with excellence and precision.
Guardian Owl Digital was created to bring integrity to digital marketing. We believe we are here to help transform the digital visibility of businesses through honest communication, innovative search engine solutions, and unrivaled customer service.
Louisville, Kentucky, United States
Marketing Automation, Advertising
+40
Ecommerce, Government
+3
$1,000 - 2,500
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How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly on the Agency Partners platform and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
Reach out to more agencies in your area matching your search.