Measure Marketing Results Inc

Challenge

Low traffic volume in a niche market with limited resources to develop on-target content and scale qualified leads from organic and paid media.

Solution

Research of the Total Accessible Market (TAM), Ideal Customers Profile (ICP) to categorize target audience and develop go-to-market strategy. An optimization plan was activated against the strategy to maximize leads from organic and paid programs.

Result

Increased qualified leads by 33% in first 3 months and 37% increase of traffic YOY. Top 1-3 keywords increased by 50% QoQ and fueled overall traffic growth to 37% in 12 months.

Challenge

The founder wanted aggressive growth and take market share quickly and trusted Measure Marketing to grow his business from zero through to a rapidly growing company with limited resources on hand.

Solution

Thorough research of the business and competitor landscapes in geo-targeted locations, implementing effective inbound marketing tactics with a conversion focused website build, rolling content marketing plan enhancing organic visibility, complemented by efficient paid search programs.

Result

Increased MQLs by 340% YoY on avg since 2020 contributing to over 3 Million dollars in booked revenue. We're seeing 80% growth in the first 9 months of 2023 with a future proof inbound marketing strategy, amidst Google’s frequent algorithm updates and more competitive search result positions.

Challenge

This national manufacturing company needed to scale their business at an accelerated pace. Some of the challenges included: 1. Outdated website 2. No marketing strategy 3. No keywords in #1 for branded and non-branded terms 4. Low number of backlinks 5. Lack of conversion 6. Broken e-commerce

Solution

We optimized SEO by focusing on UX and keyword relevance, redesigning the website, and implementing a strategic content plan. Enhanced layouts, buyer journey tweaks, and consistent performance tracking resulted in heavily increased traffic and conversions, ensuring sustained growth year over year.

Result

1. 5000 total qualified leads generated in 12 months. 2. Organic Traffic Increased by 756% in 12 months. 3. 5.7X ROI on their e-commerce store generating over $160K in 12 months.