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Serial Scaling

Serial Scaling

Specialized SEO experts that are data driven

United States

Remote work

1-9

2019

4.9

Who We Are

Serial Scaling is an SEO & Content Marketing agency focused on growth for lead generation & E-Commerce businesses with experience ranging from Fortune 500 clients to fast growing startups. We live by 3 principles

  • Use data to drive decision making
  • Utilize approaches that are efficient, effective and scalable
  • Unwavering dedication to service

What We Do

We partner with your team to develop a 360 degree approach filling in the gaps of expertise or resources needed when it comes to ranking organically in Google with 6 pillars

  • Technical: Complying to search engines best practices to ensure site visibility
  • On-Page: optimize site in a digestible and readable manner for Google & Audience
  • Design: Ensure optimal user experience and site displays our Expertise Authority & Trust
  • Content Strategy: Build authority with Google & audience by creating content for each stage in the user journey
  • Content promotion: Generating external engagement proves to Google people trust and like your site
  • Analytics: Setup, Test, Analyze, Optimize, Repeat

Why Us?

  • Value: Executives & Enterprise SEO & Content strategies utilizing 8+ year strategists that Prove ROI
  • Flexibility: We don’t pitch services. We customize offerings based on obstacles & goals
  • Data Driven: We use data to determine strategies and the impact they can have
  • Performance: We judge success by your satisfaction not by a Scope of Work checklist
  • Efficiency: Provide systems to minimize time and resources needed from client while reducing time to deploy strategies

Our Process

  • Interview client to understand obstacles and goals (short-term and long-term)
  • Comprehensive analysis of existing website, technology and analytics
  • Conduct a market opportunity and competitor analysis
  • Draft complimentary initial audit & next steps action plan aligned to business objectives
Pricing model
  • Retainer
  • Project-based
Budget
  • $5,000+
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

-Not ranking #1 for the majority of their branded terms in Google -Website was not getting the click throughs in the search results even when ranking well

Solution

-Identified and prioritized low hanging fruit keywords on most impactful pages for optimizations -Optimized search snippets with identified brand keywords -Scalable growth by including important terms in the snippets to gain trust and improve CTR

Result

Total Clicks improved 84% from 47.5K to 87.4K Avg. CTR increased from 4.9% to 8.1% Avg. position ranking moved from 9.1 to 5.4 for all targeted terms

Challenge

-Non-brand organic traffic was low compared to the top competitors -Less research & transactional keywords ranking on top positions -Inadequate lead flow on website hampering enrollment

Solution

-In-depth keyword and topic research targeting audience -Intent-based content creation using topic cluster strategy that also resulted into passive links -Strategically creating & placing CTAs along with forms on blogs and program pages for CRO

Result

Year over Year organic Session up 155% from 649K to 1.65M Increased Ranking positions #1-3 from 454 keywords to 1.3K keywords & ranking positions #4-10 from 1K to 2.5K

Challenge

Organic traffic became stagnant Engagement and conversion rate lower than industry standard No Formal analytics & technical SEO team in place

Solution

Focused on building visibility in search features like featured snippets, FAQ and schema markups which rank high in search results. Produced reporting and 24/7 performance monitoring system Setup comprehensive ongoing technical audit Provide customizable on-page strategy with scalable templates

Result

67% Year over Year increase organic sessions 64% Year over Year New Users 3.42 million organic clicks achieved

Our clients
United States agency Serial Scaling helped The Hartford grow their business with SEO and digital marketing
United States agency Serial Scaling helped Creed grow their business with SEO and digital marketing
United States agency Serial Scaling helped FLOS grow their business with SEO and digital marketing
United States agency Serial Scaling helped Merchant Maverick grow their business with SEO and digital marketing
United States agency Serial Scaling helped Concordia University grow their business with SEO and digital marketing
United States agency Serial Scaling helped Ananda Worldwide grow their business with SEO and digital marketing
Our awards
United States agency Serial Scaling wins Clutch Top SEO Company Education award
United States agency Serial Scaling wins Promotion World Top SEO Companies award
United States agency Serial Scaling wins Manifest Most reviewed SEO Companies award
United States agency Serial Scaling wins Clutch Top Content Marketing Company award
United States agency Serial Scaling wins Clutch Top SEO Company Financial Services award

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