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Online Optimism

Online Optimism

Get optimistic about your marketing.
4.9

New Orleans, Louisiana, United States

10-49

2012

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Using a data-driven approach, Online Optimism achieves the best results for your marketing dollar so you can accomplish your goals. Our research and expertise, combined with your company’s insight and experience, enable us to produce practical, long-lasting outcomes. Whether your business is just starting out or it’s been a pillar of the community for decades, effective digital marketing can take your organization to the next level. Every day, our organization works toward our vision: Be the marketing agency that organizations want to work with and people aspire to work for.

We believe that our services are most impactful when our entire team has a hand in your advertising campaign. Online Optimism specializes in search engine optimization (SEO), content marketing, website design, pay-per-click (PPC) ads, branding, graphic design, social media marketing, email marketing, and much more. Whether you need a complete marketing overhaul or just need to improve a particular aspect of your advertising, Online Optimism can help.

Our team has experience working for companies across the entire country. With a mix of in-office staff (our headquarters in New Orleans, Louisiana, and second office in New York City) alongside a team of talented remote full-time employees, we bring the best of the hybrid workforce to our clients. We have worked in industries ranging from healthcare and automotive to financial and hospitality. No project is too large and no company is too complex to benefit from creative digital marketing campaigns.

We keep you in the loop with detailed reporting as well as meetings and other forms of communication to make sure you’re satisfied with the results of our work. Nothing is more important than the power of a strong client-agency partnership when building a cohesive marketing campaign.

Our team prides itself on being exceptionally helpful to our clients and our community. We look forward to crafting an innovative, digital-first campaign for you. Please do not hesitate to reach out to us if you have any questions.

Client business size
Budget per project
$2,500 - $10,000
Project duration
  • Starting from 1-3 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

The New Orleans BioInnovation Center (NOBIC) is a private, not-for-profit business incubator dedicated to the development of bioscience innovation in Louisiana. After working with our Social Media Department, NOBIC expanded their campaign to include email marketing. Previously, NOBIC had a newsletter focused on events but didn't have the bandwidth to send a comprehensive newsletter on a consistent schedule.

Solution

Our approach included setting a regular cadence so subscribers would know when to expect their NOBIC newsletter, which began with creating a general newsletter announcement to increase awareness and excitement. We also created a newsletter structure that included NOBIC news, BioInnovation news, funding opportunities, NOBIC events, and social media posts. We revamped the email template to have less white space and be more mobile-friendly and tested send times as well to improve performance.

Result

Due to the testing to increase engagement, maintaining a schedule, and providing readers with exciting information, we increased the open rate, click rate, and overall number of subscribers. We also integrated our social media strategy, soliciting new and engaged subscribers to improve performance. In the first 10 months of the campaign, we achieved a 45% average open rate (compared to the industry average of 35%) and 5% average click rate (compared to the industry average of 1%).

Challenge

Cardinal Expo, a trade show services company operating nationwide, had the unique challenge of revamping and broadening their online presence using SEO in the middle of 2021, while in-person events and expos were still recuperating from post-COVID numbers. After initial success, Cardinal Expo’s leadership sought to further leverage the optimization work Online Optimism’s SEO team had already done by bringing in pay-per-click traffic to generate qualified leads.

Solution

Starting with a brand and location-specific campaign, Online Optimism optimized campaigns for lower cost-per-click using SEO insights. The Digital Ads team expanded campaigns to Las Vegas, Chicago, and Orlando, strategically targeting medium-sized markets and promptly withdrawing from unprofitable areas when the cost-per-conversion no longer justified their presence. A hyper-localized ad strategy, paired with intensive search term analysis and exclusions, further reduced cost-per-conversion.

Result

The Cardinal Expo website saw immense organic traffic growth. Organic sessions increased 154.46% in 6 months. Regarding Google ads, following early campaign expansions, CTR and impression share decreased. Online Optimism responded by aggressively analyzing search terms and implementing negative keywords to capture more relevant traffic. By the end of 6 months, impression share was 42.95%, CTR was 11.46%, conversion rate was 15.00%, and cost per conversion was $55.71.

Challenge

TNOLA Languages is a leading provider of high-quality, comprehensive language services in the Gulf South region. Following a recent rebrand, TNOLA Languages engaged Online Optimism to increase awareness and website traffic. After a successful Google display, social ads, and SEO campaign, TNOLA Languages sought to redirect their budget toward lead generation in the New Orleans and Houston markets through Google search ads.

Solution

In a niche, competitive market, we launched campaigns with granular location and keyword targeting while meticulously stewarding the budget. To boost traffic, we strategically expanded by implementing aggressive negative keywords, leveraging TNOLA’s industry expertise and call tracking to measure relevance. Employing engagement-based conversions, we trained Google Ads’ machine learning to automatically bid more aggressively for high-intent users.

Result

We gradually expanded into larger markets, raising impression share to 47.42%. Through rigorous negative keyword additions, we increased the click-through rate to 10.09%, signaling a growing and relevant audience. Once we expanded into larger, more competitive markets, we lowered the cost-per-click while continuing to bring in relevant leads through stringent negative keyword additions and consistent improvements to quality scores, ending the campaign with a $16.01 cost-per-click.

Our clients
New Orleans, Louisiana, United States agency Online Optimism helped Downtown Development District New Orleans grow their business with SEO and digital marketing
New Orleans, Louisiana, United States agency Online Optimism helped Case Paper grow their business with SEO and digital marketing
New Orleans, Louisiana, United States agency Online Optimism helped Crescent Bank grow their business with SEO and digital marketing
New Orleans, Louisiana, United States agency Online Optimism helped Quatrro grow their business with SEO and digital marketing
New Orleans, Louisiana, United States agency Online Optimism helped Canal HR grow their business with SEO and digital marketing
New Orleans, Louisiana, United States agency Online Optimism helped Technology Policy Institute grow their business with SEO and digital marketing
Our awards
New Orleans, Louisiana, United States agency Online Optimism wins Influencer Marketing Hub Top Web Design Agency 2024 award
New Orleans, Louisiana, United States agency Online Optimism wins Clutch Top Social Media Marketing Company Louisiana 2024 award
New Orleans, Louisiana, United States agency Online Optimism wins Clutch Top PPC Company New Orleans 2024 award
New Orleans, Louisiana, United States agency Online Optimism wins Clutch Top Digital Marketing Company Louisiana 2024 award
New Orleans, Louisiana, United States agency Online Optimism wins Clutch Top Content Marketing Company New Orleans 2024 award
New Orleans, Louisiana, United States agency Online Optimism wins Clutch Top Web Developers New Orleans 2024 award
Reviews

5

average rating based on Google reviews
Shanna Connollyon
Aug 20, 2024

Online Optimism has been instrumental in helping us nurture our application funnel and generate leads. Their expertise in email marketing, social ads, and digital ads has been invaluable. We've also recently started using them for social media management and are excited to see the results. Their team is incredibly responsive, providing quick turnaround times and unlimited revisions. They have a deep understanding of our target audience and are always open to feedback. We're thrilled with the results we've achieved so far and highly recommend Online Optimism to any business looking to enhance their digital marketing efforts.

Von Rolon-Gonzalezon
Nov 4, 2024

PartsBadger has been working with Online Optimism for the past few months to increase our online presence and RFQs, and we are happy with the results so far. They were able to come to Wisconsin for a video shoot and turned it into pieces of content we were able to use in the long run for social media. Working with their team was fantastically easy - I look forward to continuing to work with them in the future!

Megan Finnernon
Oct 30, 2024

It has been an absolute pleasure to work with the Online Optimism team on numerous social media campaigns for both awareness and advocacy. I highly recommend them anyone who is looking to see results when it comes to digital and social marketing efforts.

Korey Pattyon
Jul 31, 2024

Online Optimism produces our company's external marketing content, including social media and monthly newsletters. The team, especially Jordan and Meara, are creative, responsive, and a joy to work with!

Daniel Schwertzon
May 30, 2024

Online Optimism helped us through a complete company rebrand, including a new website build, logo design, physical marketing collateral, brand style guide, and so much more. They held our hand through the entire process, diligently answering every question. We couldn't be happier with our experience!

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