ROAR

Challenge

Spence and Partners faced numerous online challenges; they suffered from poor online visibility, had few marketing-qualified leads, and needed to increase their search engine authority. They initially set three goals: to increase their online visibility, the number of quality leads and conversions.

Solution

We implemented solid, robust and reliable tracking. We assessed their website to inform our strategy and audited their SEO and PPC output. In-depth keyword research and search trend analysis helped to remove unnecessary jargon from their marketing assets and website to inform PPC strategy.

Result

This resulted in additional business opportunity value in the region of £4.1m in the last 12 months alone (ROAS ratio of 4100:1), a rapid ascent to page one of Google search for high intent key terms, an increase in quality leads of 211% and an increase in organic traffic of 34.6%.

Challenge

Tritility work within the energy consultancy market, an industry that is no stranger to change and regular fluctuation. Tritility came to ROAR seeking an agency that could improve the lead volume and quality through cleverly written paid search ads and industry-authoritative content.

Solution

ROAR created ad copy to drive quality ‘in-market’ paid traffic to their website. We researched to ensure the right people were targeted and clicked on the website. ROAR also used its trademarked SEO Bomb®to create intricate topic clusters that informed industry-focused written content.

Result

With support from ROAR, Tritility has seen exceptional results within a highly competitive and unpredictable industry, including: - 51.69% Increase in click-through rate. - An increase of 255.56% in conversions. Tritility now has a results-driven and impactful PPC presence and content strategy.

Challenge

Elements Talent Consultancy came to ROAR searching for an agency that could take on the challenge of understanding its industry and its goals. Elements aimed to grow its online visibility through organic SEO and Paid Search.

Solution

ROAR utilised its trademarked SEO Bomb® to create intricate topic clusters that informed industry-focused written content to target the right users online. Along with intelligent SEO consultancy to support organic growth and clever PPC targeted for paid search development and valuable results.

Result

With support from ROAR, Elements achieved a successful content creation strategy, leading to Elemtns ranking at number one organically for high-intent keywords. Across our project, Elements also saw: - 16% Goal Conversion Rate (PPC) - 35% Increase In Goal Completions (PPC)