As a part of your social media strategy, you need to choose the right format for sharing your content. See how your competitors went about it! The Top Content report will show you their best-performing posts with the highest engagement rate.
Compare your engagement trend to that of your competitors, see the total number of likes, shares and comments. Get detailed information about the posts that caused spikes in engagement and use similar approach in your social media strategy.
To understand which social media techniques float your boat, keep an eye on your and your rivals’ performance in Twitter, Facebook, Instagram, YouTube, Google+, and analyze your page’s efficiency in LinkedIn. See if your efforts are paying off and act accordingly.
View and sort posts by date, engagement rate, number of likes, or dislikes/views for YouTube video posts. See the changes in your follower count and compare it with your rivals, using the 'Audience' report. Analyze your and competitors’ publishing trends and performance over a particular time period with the 'Activity' report. View audience engagement split by type (views, shares, likes and YouTube dislikes) and how it changes over time.
Follow the hottest topics in your niche through hashtag reports. See which hashtags make posts more engaging and take a sneak peek at your competitors’ hashtags. Discover who’s mentioning you or your rivals with the ‘Mentions’ report. For PR opportunities and for finding your most loyal influencers, take a look at the ‘Mentioners’ report.
Need to show the progress of your social media campaigns to your clients or stakeholders? The tool will pull all your results into a customisable easy-to-read PDF report. Just pick a widget with the data and trends you want to demonstrate and drag and drop it into your report. Make some editing if necessary and convert it all into a PDF file. Use it to showcase your excellent results and impress the audience!