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How to Create Your Buyer Persona


The phrase “buyer persona” gets mentioned a lot, but as the case with content marketing strategy, not many businesses have it nailed down. Regardless of what stage your company is in, one of the priorities should be creating an in-depth buyer persona profile. As even existing businesses have to calibrate the portrait of their audience from time to time. 

In this webinar, Randy Milanovic teaches you everything you need to know about building your brand’s customer persona, including:

  • What is a buyer persona?

  • How building a buyer persona can help your marketing and business?

  • What should the buyer persona profile include?

  • How to identify and influence persona pairs (decision-makers and their key influencers)? 

  • How to find data to research buyer persona?

Hosted by Tristam Jarman.

All levels