Verify the search intent behind the queries you are about to target by conducting a detailed search intent analysis. This will ensure you understand the users’ objectives and what kind of content you’ll need to create to match their intent stage.
The presentation in the webinar will detail how to set up, run and interpret a campaign to identify and verify search intent with Google ads. The following discussion will cover more aspects of identifying and using intent to improve organic CTR and on-site engagement.
The presentation(by Anna Corbett- the speaker) will be quite specific and focused on one tactic of identifying the intent. We also have a panel discussion with Ross Tavendale(host), speaker and extra guest: Dawn Anderson.