The Value of Link Building in Online Marketing
For all of the talk of evolution within SEO, building real links hasn’t changed drastically since the beginning of the web. Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner.
What HAS changed is the surrounding online environment. There is more noise on the web than ever before. That means there are more collaborative opportunities for link builders. Links shouldn’t be built within a bubble; there are many different online marketing channels, and link building often complements these other marketing activities. It’s more important than ever before to be strategic in the pursuit of links, using every tool and opportunity at your disposal. Page One Power CEO Jon Ball will guide attendees through the proper channels towards a solid link-building strategy.
Specifically, Jon will focus on a few key points:
- How to find focus in your link building strategy
- What heights you can drive your link building strategy to
- Where you can find collaborators and influnecers for your backlink profile
- Why you need specific tools to find the best links for your strategy
To help dive into the research necessary for a good backlink strategy, attendees of this webinar will have access to a FREE 30 day trial of SEMrush Guru