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Visits

131.2M

Authority Score

91

Site Health

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Traffic Cost

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Ad Spend

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playstation.com Web Traffic Statistics

Get a snapshot of PlayStation’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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playstation.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August playstation.com received 131.2M visits with the average session duration 08:51. Compared to July traffic to playstation.com has decreased by -16.3%.

Visits

131.2M
-16.3%

Pages / Visit

2.0

Avg. Visit Duration

08:51

Bounce Rate

64.5%
Total Visits last 3 months
Aug131.2M
Jul156.8M
Jun168.7M
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playstation.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Playstation.com's core audience is located in United States followed by Japan, and Brazil.

Country
All devices
Desktop
Mobile
25.23%33.1M19.85%80.15%
11.22%14.7M14.81%85.19%
6.9%9M21.56%78.44%
5.34%7M18.09%81.91%
5.2%6.8M17.73%82.27%
See all countries

playstation.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On playstation.com, visitors mainly come from Direct (29.37% of traffic), followed by sony.com (12.94%). In most cases, after visiting playstation.com, users go to sony.com and google.com.

playstation.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Playstation.com's audience also visits pushsquare.com, followed by gamestop.com, and steampowered.com.

#1
Visits:24,126,799
#2
Visits:19,338,832
#3
Visits:284,813,603
See more competitors

playstation.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Playstation.com’s traffic has increased by 1.5% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 21.4% up to current paid search traffic.

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Organic Search Traffic

51.1M
+1.5%

Paid Search Traffic

1.6M
+21.4%

Branded Traffic Share

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playstation.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to playstation.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
1,000,000
0.26
6.33
I
InformationalThe user wants to find an answer to a specific question.
T
TransactionalThe user wants to complete an action(conversion).
1
1,000,000
0.36
6.33
I
InformationalThe user wants to find an answer to a specific question.
T
TransactionalThe user wants to complete an action(conversion).
1
2,240,000
0.29
4.4
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
301,000
0.21
1.9
I
InformationalThe user wants to find an answer to a specific question.
T
TransactionalThe user wants to complete an action(conversion).
1
823,000
0.64
1.61
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Last updated: September 21, 2023