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Content Marketing Platform | Semrush

Content Marketing Platform

Create effective
content that clicks with
your customers


With Semrush Content Marketing Platform, you’ll
get access to:

Topic Research Image

Topic Research

  • Discover content topics that are trending in your industry
  • Add a filter to show topics that are trending in your industry and consider them to further your growth.

  • Run a content gap analysis
  • Reveal topics that your competitors rank for and generate ideas for your own content.

Go to Topic Research
SEO Content Template Image

SEO Content Template

  • Create effective content briefs
  • Get tips on optimal content length, keywords, and more - based on your top 10 organic rivals.

  • Outrank your local rivals
  • Get targeted recommendations to outrank your competitors in your area - up to the city level.

Go to SEO Content Template
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SEO Writing Assistant

  • Leverage real-time data based on the top-ranking rivals for your keywords.
  • Use add-ons to optimize your text in Google Docs, WordPress, or MS One Drive 360.
  • Automate your copy editing: get quick tips on how to improve each content piece.
Go to SEO Writing Assistant
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Marketing Calendar

  • Plan everything in advance
  • Visualize your deadlines and schedule recurring activities.

  • Easily manage your tasks
  • Organize your activities and create step-by-step checklists for each task.

Go to Marketing Calendar
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Post Tracking

  • Collect all metrics in one place
  • Track your campaign’s progress—add the URL of any article and instantly see its social shares, keyword rankings, referral traffic, and estimated reach.

  • Identify your top-performing content
  • Filter your posts by resource, author, tag, traffic, reach, and other metrics.

Go to Post Tracking
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Content Audit

  • Find “low-hanging fruits” and areas for improvement
  • Get instant recommendations on updating website pages to improve rankings and generate more organic traffic.

  • Put your ducks in a row—your way
  • Create customized content sets, group them by specific metrics you would like to track, and export audit results to an .xlsx file.

Go to Content Audit

Content Marketing Platform

Create effective content that
clicks with your customers