Top 100 Most Searched Items on Amazon

Tushar Pol

Oct 30, 20234 min read
Top 100 most searched items on Amazon

TABLE OF CONTENTS

Curious to know what online shoppers are looking for on Amazon? 

Then this article is for you.

What Are the Most Searched Items on Amazon?

In the U.S., the most searched item on Amazon is “apple watch,” followed by “crocs” and “airpods.” 

Amazon’s “kindle” comes next.

We discovered this using our Keyword Wizard for Amazon app. Which has one of the biggest Amazon keyword databases.

We’ve used this database to uncover the most searched items. And we’ve compiled them into a handy list that you can reference.

Let’s take a look at the complete list.

Note: These lists are based on U.S. data that was pulled in July 2023.

Top 100 Product Searches on Amazon

Here are the products that are searched for the most on Amazon:

No.

Keyword

Search Volume

1

apple watch

2,021,809

2

crocs

1,905,662

3

airpods

1,689,792

4

kindle

1,637,039

5

air fryer

1,593,402

6

ipad

1,505,523

7

ps5

1,464,549

8

ring doorbell

1,429,820

9

fire stick

1,401,893

10

portable air conditioners

1,360,680

11

stanley 40 oz tumbler with handle

1,343,847

12

iphone 14 pro max case

1,240,574

13

laptop

1,229,185

14

apple watch band

1,205,612

15

nintendo switch

1,187,382

16

paper towels

1,165,532

17

ninja creami

1,141,819

18

iphone charger

1,123,232

19

desk

1,105,078

20

tv

1,087,893

21

iphone 13 case

1,057,294

22

toilet paper

1,037,914

23

shower curtain

1,024,320

24

crocs womens

1,012,436

25

alexa

999,384

26

mini fridge

993,417

27

protein powder

960,879

28

sol de janeiro

938,373

29

liquid iv

927,004

30

fan

920,551

31

kindle paperwhite 2023

913,874

32

lego

908,176

33

ice maker

890,301

34

school supplies

879,676

35

apple watch series 8

872,896

36

neck fan

872,305

37

office chair

859,139

38

electric bike

831,084

39

gaming chair

815,993

40

led lights

815,414

41

crocs mens

809,295

42

airtag

801,456

43

air purifiers

794,806

44

blink outdoor camera

787,039

45

luggage

786,965

46

portable charger

771,169

47

shoe rack

765,150

48

coffee maker

757,060

49

yeti

756,743

50

highlighters

749,467

51

iphone 14 pro case

741,776

52

car accessories

740,653

53

air conditioner

726,558

54

ring camera

726,079

55

makeup

718,986

56

shower head

711,344

57

gift cards amazon ecard

710,687

58

pencil case

702,790

59

magnesium glycinate

695,350

60

travel essentials

695,041

61

airpods pro 2nd generation

687,466

62

hismile

687,171

63

jansport backpack

679,426

64

party plates

679,210

65

pens

671,268

66

dresser

670,969

67

iphone 13 pro max case

670,508

68

queen bed frame

663,217

69

backpack for school

663,160

70

water shoes

656,101

71

pencil pouch

655,380

72

bluetooth speakers

647,054

73

stanley cup

646,682

74

birkenstock sandals women

638,991

75

aa batteries

638,742

76

dresses for women 2023

630,670

77

laptop computer

630,243

78

iphone

629,984

79

packing cubes

629,716

80

vacuum

622,203

81

monitor

621,554

82

hey dudes for men

613,596

83

playstation 5

613,341

84

gaming pc

613,247

85

backpack

604,569

86

xbox series x

604,466

87

portable fan

604,064

88

jbl bluetooth speaker

597,729

89

cat tree

596,072

90

makeup bag

594,465

91

stanley

587,673

92

pool

587,464

93

beats headphones

579,040

94

fitbit

578,979

95

projector

578,681

96

vanity

569,478

97

ear buds

568,831

98

amazon gift card

568,406

99

iphone 11 case

564,187

100

shower caddy

563,190

Top 10 Branded Product Searches on Amazon

Here are the most sought-after branded products on Amazon:

No.

Keyword

Search Volume

1

apple watch

2,021,809

2

crocs

1,905,662

3

airpods

1,689,792

4

kindle

1,637,039

5

ipad

1,505,523

6

ps5

1,464,549

7

stanley 40 oz tumbler with handle

1,343,847

8

iphone 14 pro max case

1,240,574

9

apple watch band

1,205,612

10

nintendo switch

1,187,382

As you can see, Apple products are in demand. This highlights the brand's strong appeal and customer loyalty.

There’s also high demand for items such as “crocs,” “ps5,” and “kindle.” Which indicates diverse consumer preferences.

Amazon has a few useful pages that give you an idea of what’s trending on the platform.

  • Amazon Best Sellers page: You’ll see the most popular products across multiple categories. And the page is updated frequently.
Amazon Best Sellers page
Amazon Movers & Shakers page
  • Amazon Most Wished For: This page shows the most popular items on people’s wish lists. And is updated daily.
Amazon Most Wished For page

If you’re a seller on Amazon, consider adding similar products to your inventory to capitalize on these trends.

How to Find Amazon Keywords

Amazon sellers should optimize their product listings with the business-related keywords people are searching for.

This will make their products more discoverable on the platform. And generate more sales.

But how do you find these keywords?

That’s where Semrush’s Keyword Wizard for Amazon app comes in.

Open the tool and enter a broad term related to your niche.

For example that term could be “makeup” if you’re in the beauty space.

Then, click “Search.”

"makeup" entered into the Keyword Wizard for Amazon app search bar

You’ll see keywords related to your business. In this case, they include “makeup bag,” “makeup brushes,” and “vanity.”

Keyword Wizard results for "makeup"

In addition to keywords, you’ll find important metrics such as keyword difficulty and search volume.

Keyword difficulty tells you how hard or easy it is to rank for a particular keyword.

And search volume tells you how many times people search for that keyword each month.

If you’re a new seller on Amazon, it’s probably best to target keywords that are easier to rank for. And incorporate them into your product titles and descriptions to improve discoverability.

Conduct Extensive Keyword Research

Identifying which keywords people search for on Amazon is a good start. But don’t stop there.

Amazon is just one of many platforms online shoppers visit.

If you also sell products via your own ecommerce store, knowing what keywords people search for on Google is equally important.

You can target these keywords with the product and category pages on your website. And achieve higher Google rankings.

Open Semrush’s Keyword Magic Tool and enter a broad keyword that describes your business. 

Then, click “Search.”

"makeup" entered into the Keyword Magic Tool search bar

You’ll see keywords that can potentially bring lots of Google traffic to your website.

Keyword Magic Tool results for "makeup"

Use these keywords in your title tags, meta descriptions, and URLs. And follow all the other on-page SEO best practices. For high rankings and more traffic.

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Tushar has been involved in SEO for the past four years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing.
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