Amazon owns a massive slice of the search pie. This year the marketplace is projected to own half of all US online retail sales1 and last year, 63% of retail searches in the US started on Amazon2.
This makes Amazon the most powerful marketplace and search engine in the US for retail and ecommerce. Even more powerful than Google.
Unsurprisingly, competition is fierce, and knowing what the top searches are will help to inform your keyword search strategy and point you towards opportunities on Amazon.
What Are The Most Searched Items on Amazon?
Top 100 Amazon searches in the US (May 2021):
|Amazon Keyword||Search volume||Category|
|3||mothers day gifts||1,889,956||Gifts|
|7||summer dresses for women||1,400,223||Clothing|
|8||apple watch band||1,391,565||Electronics|
|12||iphone 12 pro max case||1,312,188||Electronics|
|24||iphone 12 pro max||1,132,876||Electronics|
|25||disposable face masks||1,128,409||Health/beauty|
|31||patio furniture sets||1,095,750||Home|
|35||iphone 12 case||1,070,625||Electronics|
|36||iphone 12 pro case||1,068,311||Electronics|
|37||solar lights outdoor||1,068,311||Home|
|40||led lights for bedroom||1,051,563||Home|
|50||sandals for women||973,514||Clothing|
|51||mothers day gifts from daughter||967,484||Gifts|
|52||swimsuit for women||954,346||Clothing|
|55||maxi dresses for women summer||935,784||Clothing|
|64||sunglasses for women||904,377||Clothing|
|78||iphone 11 case||853,100||Electronics|
|82||sunglasses for men||827,808||Clothing|
|83||iphone 11 pro max||826,910||Electronics|
|85||iphone 12 pro max phone case||817,265||Electronics|
|89||waist trainer for women||796,459||Health/beauty|
|98||womens summer dresses||763,954||Clothing|
|99||crocs sandals for women||762,861||Clothing|
Data from the Sellzone Keyword Wizard Tool, May 2021.
In the top 100 Amazon searches, product searches are split fairly evenly across the categories of toys, gaming, health, clothes and electronics. This month there has been some considerable movement in the top Amazon keywords, most likely due to Mother's day and trending seasonal searches.
Usually, you would expect to see electronics and gaming dominate all the top five most searched items on Amazon. But, this month, the outlier 'fidget toy' is still the most popular item on Amazon.
The top branded product searches on Amazon:
|Amazon Keyword||Search volume||Category|
|2||Apple watch band||1,391,565||Electronics|
|3||iPhone 12 pro max case||1,312,188||Electronics|
|8||iPhone 12 pro max||1,132,876||Electronics|
Unsurprisingly, Apple products are frequently listed in the top 100 items on amazon. With 16 Apple-branded listings in the top 100 Amazon searches and five in the top 10 branded products.
How Do You Find Trending Searches On Amazon?
If you want to find trending searches and the most popular items, Amazon has a few useful pages that provide the information for you:
- Amazon Best Sellers page — the most popular items on Amazon, updated every hour.
- Amazon Movers and Shakers — the fastest-growing sales in the last 24 hours, updated every hour.
- Amazon also most wished for — items saved to wishlists, updated every day.
These pages are great as a starting point to see what is popular on Amazon, what users are buying, and what they want, to inform your keyword search strategy.
However, as mentioned above, competition is fierce, so any of the top items on Amazon are going to be difficult to compete with. If you are new to Amazon, it would be better to use these trends to look for more niche products that are variations or support the best sellers.
Use the products as seed keywords and topics to find more low competition keywords with a considerable search volume. Don’t forget, the combination of several low-volume keywords adds up to a significant amount and is far easier to achieve than one high-volume, high-competition keyword.
How Do You Find Amazon Keywords?
If you want to find the search volumes for Amazon keywords and do keyword research, you will need a specific tool as the marketplace doesn’t provide this data publicly.
Semrush now has an Amazon keyword search tool within Sellzone — its toolkit for Amazon sellers, to help you find the right keywords
If you have already used the Keyword Magic Tool, the Amazon keyword tool will be pretty intuitive to use.
Enter a seed keyword and the tool provides a list of suggestions that you can filter.
To find high volume, low competition keywords, just select the Competitors filter to 101-1,000 and you can see the top keywords bubble to the top.
Amazon doesn’t allow you to create listings for brand names other than your own. So, if you are doing research for product listings, you will need to remove the brand name keywords.
‘Bone conduction headphones bluetooth’ is bubbling up as a possibility of a reasonable competition level that’s achievable and with a healthy search volume.
If you’re an affiliate, you can use the tool to find opportunities. By knowing the most popular items on Amazon, you can add affiliate links to your websites with products you know there is a high demand for. In that case, you would want to include the brand names in your searches.
To help your Amazon keyword research, try out the Semrush powered Keyword Wizard tool for free over at Sellzone.