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Marketing

Across our marketing articles you'll find a range of guides, strategy tips and analysis from some of the biggest names in SEO to build your knowledge and create winning campaigns.

We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
Many of us have seen how powerful infographics can be in marketing campaigns. And at the same time, we have all seen more infographic fails than successes. For this reason, our team chose to get insights from guest Visme App and our community via #SEMrushchat.
We had a very informative SEMrushchat last week with guest Robbie Richards and our community about website monetization. Every site is focused on revenue streams, but those streams obviously differ based on the type of website you have. So we asked our community ways they have utilized monetization, common fails, strategies, and opinions on affiliate networks vs. Google AdSense.
Our social team had a great conversation in last week‘s SEMrushchat, with guest Kevin Gibbons and our community. They discussed strategies for building an online reputation that will help businesses win new clients. Topics discussed included common ORM issues, platforms to use, strategies for building a new reputations, ways to incentivize customers, and techniques for demonstrating expertise.
Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they’re doing it. In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data.

Best Marketing Articles & Insights

Explore our marketing articles further with insight from industry experts across a range of subjects.

Last week‘s SEMrushchat was super informative. Our guest, Unbounce, and our community shared their insights and recommendations on creating landing pages your users and Google will love. They covered landing page planning, using a home page as a landing page, best practices, boosting Google Ads quality score, and auditing LPs.
When most marketers think about Reddit, they view it as if it‘s a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience? Do you want to stay in the know as it relates to the latest trends and insights.
In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting.
This week‘s #SEMrushchat was a live site audit. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. I have broken down the expert insights, recommendations, and conversations had during the chat.
Dom O‘Neill breaks down how you can use nanocasting to help your business grow its products and services. Learn the proper way to send private video messages to those that already like you, trust you, and who already buy from you. See Dom‘s strategies for saying the right things at the right time without spamming to create a conversation.

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