7 min read
What Is a Call-to-Action? CTA Meaning & Their ImportanceStrong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.
Erika VaragouliJul 15, 2021
Marketing
Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
10 min read
Thinking Outside the Inbox: 5 Steps to Writing the Perfect Media PitchIn the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.
Berenika TeterJun 24, 2021
7 min read
How An Artisan Bakery Is Increasing SEO Through Competitor AnalysisIf you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers. Follow the episodes of the brand new Semrush Reality Show.
Anna KocheguraJun 22, 2021
9 min read
The A-Z of a Marketing Calendar (includes 5 Templates)Your marketing calendar is an integral part of keeping track of your marketing strategy and processes. To help you get started, we’ll explore how marketing calendars work, why you need one, and 5 templates you can use to build your own.
Harry SandersMay 18, 2021
9 min read
How to Create Your Own Marketing Funnel
A marketing funnel illustrates the stages of the customer’s journey from brand awareness to purchase. This guide will cover all the basics of how they work and impact business.Erika VaragouliApr 28, 2021
13 min read
Why You Need Branded Content (and How To Get It Right)
Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.Connor LaheyMar 31, 2021
8 min read
How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush
Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.Natalia ZhukovaMar 12, 2021
8 min read
6 Competitor Insights You Can Get in 30 Minutes
Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.Natalia ZhukovaFeb 24, 2021
8 min read
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage.Natalia ZhukovaJan 20, 2021
8 min read
How to Define Your Target Audience for SEO
The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.Connor LaheyDec 09, 2020
