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Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

If you are selling something that is of a “sensitive” nature aka, a high-involvement decision or those where the implications and potential risks of the purchase decision have a high emotional impact, then there is a good chance that dedicated landing pages, no matter how well it is optimized for conversion, may not cut it.
SEO
Are you a local business that needs some insights on how to beat your competitor? We talked to Damon Gochneaur about local marketing because he has significant experience helping businesses conquer the local space. And, he does this by being unique, creative, and honest with the companies he works with. Keep reading for some extremely valuable insights.
When I stumble upon a website with five pop-ups visible at the same time, I have only one thought on my mind: stop it! But, is this the problem of the pop-up itself or the manner in which it is delivered? In this article, you will learn seven rules that will help you create pop-ups that work.
To take better business decisions, the eCommerce community needs to understand the role of Seasonality in eCommerce and the deviations it causes in a business process. Find out how a business can predict and adapt for the seasonal deviations to maintain a steady ROI throughout the year.
How do you promote your product when there’s nothing new to report? In this post, you‘ll learn some of the cheapest and quickest ways to entertain your users and get them to test your product. Explore the power of occasion-based marketing with SEMrush!

Best marketing techniques and insights

Good quality navigation is a must when it comes to designing e-commerce websites. Explore some of the best examples of e-commerce navigation to increase your sales.
We’ve built the Marketing Calendar tool to help marketers solve their planning and collaboration problems and get more work done, faster. In this article I’ll show you how to use this tool to organize your marketing campaigns easily and consistently and save yourself some time.
We doubled our newsletter signups by 700% this year. Take a look at the A/B tests we ran to help determine the best email capture method for your site. And, learn tips and strategies for improving your email marketing.
Local video marketing is one of the best ways to promote your business or service. In this blog post, you will learn how to get started and why you must include video in your marketing mix. You also see real video examples of businesses using video for marketing their products or services locally.
SEMrush reports are not only imperative for communication between your team and other stakeholders, but also for efficiently analyzing your results. Combining SEMrush data with your other marketing data in a single report instead of going from one platform to the next, enables you to see the big picture that much more easily. Thankfully, there are automated tools that can combine the data for you.

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