Marketing

Slack, Atlassian and Basecamp have all experienced amazing growth without a dedicated sales team — and you can do the same at your startup. Learn about the 4 step process for automating your sales, customer acquisition, revenue tracking and customer success by implementing the same tools and processes as dozens of other successful startups.
Most shoppers abandon online shopping carts. Do you know why? Working with e-commerce businesses, I have stumbled upon the same problems, again and again, and decided to make a short guide to enhancing the checkout process. Let‘s take a look at the most common mistakes marketers make when designing shopping carts, and how to fix them.
Having a well-defined marketing strategy helps with better conversion rates. When it comes to the B2B setups, it becomes all the way more important. Here, we have created a comprehensive guide to help you figure out the ways to upgrade your B2B marketing strategy.
In the era of hyper-personalization, businesses need to incorporate the right email personalization tactics, in the right manner to build their brand image and improve engagement and conversions. Read on to learn about the various ways in which you can personalize your emails for your business.
The countdown for the implementation of the New European General Data Protection Regulation (GDPR) has begun. You may not be fully aware of how this regulation will affect your work, but if you work in marketing and you manage lead generation campaigns, you should certainly take the new procedures and measures seriously. You will need to implement these procedures in all of your strategies - check them out.

Best marketing techniques and insights

Learn how to create an Amazon Storefront with Brand Registry 2.0. You can create a custom Brand Storefront with images, text, product links and even video to protect your brand and increase sales. Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts.
That is why, during last week’s #SEMrushchat, we invited special guest, Larry Kim, CEO of MobileMonkey as well as user, builder, and implementer of chatbots for numerous businesses every day, to share how businesses can best use Chatbots to improve their marketing strategy. Here’s what Larry and our other chat participants had to say:
Today, every small and large e-Commerce brand has brand ambassadors in one form or another. How can you go further and address the people who are not in your direct focus now? You will find new options and strategies in this article that will help you reach more demographics, discover more marketing opportunities, and more.
You have probably heard of event-based marketing. If not, you might be interested to know that quite a few of the traditional celebrations like Father’s Day and possibly Valentine’s Day, as we know them, were once marketing campaigns. In the past and present, and well into the future, event marketing remains an effective way of grabbing the attention of big groups.
Sales prospecting is a rapidly changing medium but thankfully, it is not all for the worst. While keeping up with all the latest tactics and the changes in consumer behavior can be a struggle, we also now have access to so many tools that can help us generate more prospects and make more sales. Read on to find out useful tips, tricks, and tools for better sales prospecting strategies.