Marketing

Pandora presents the perfect opportunity for your company’s message to be heard by the audiences that matter most. With the average user spending four hours per day on the platform, brand marketing through online radio has now become a compelling channel for businesses connect with their target audiences—without the intrusiveness inherent in other advertising platforms.
I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.
Influencer marketing is a highly effective strategy for increasing brand awareness – when done right. But what works and what doesn’t? How do you ensure that you are working with the right social influencers and what types of campaigns should you work on? I am going to share my best influencer marketing tips, strategies, and examples to help you generate more awareness for your business.
Struggling with YouTube video marketing? Learn how to get started with a new channel, learn simple steps & techniques on how to do keyword research, create & upload videos, grow your channel with organic video views, and find out which video equipment we use. Here is how to achieve the 1,000 YouTube subscribers & over 4,000 hours of video watch time.
Unfortunately, about 40% of marketers still struggle to generate and prove the ROI of their marketing activities, which is why we invited Katy Katz to share strategic insights on generating ROI from inbound marketing during our latest #SEMrushchat. Katy, along with our other chat participants, shared their own experiences and knowledge to the discussion. Here is what they had to say:

Best marketing techniques and insights

Irrespective of the business you deal with, customer engagement counts as one of the most essential KPI for calculating a brand’s value. This post is going to provide you with effective strategies to engage your customers and help your brand grow. Check them out!
Slack, Atlassian and Basecamp have all experienced amazing growth without a dedicated sales team — and you can do the same at your startup. Learn about the 4 step process for automating your sales, customer acquisition, revenue tracking and customer success by implementing the same tools and processes as dozens of other successful startups.
Most shoppers abandon online shopping carts. Do you know why? Working with e-commerce businesses, I have stumbled upon the same problems, again and again, and decided to make a short guide to enhancing the checkout process. Let‘s take a look at the most common mistakes marketers make when designing shopping carts, and how to fix them.
Having a well-defined marketing strategy helps with better conversion rates. When it comes to the B2B setups, it becomes all the way more important. Here, we have created a comprehensive guide to help you figure out the ways to upgrade your B2B marketing strategy.
In the era of hyper-personalization, businesses need to incorporate the right email personalization tactics, in the right manner to build their brand image and improve engagement and conversions. Read on to learn about the various ways in which you can personalize your emails for your business.