Marketing

Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
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marketing calendar

Marketing

9 min read
The A-Z of a Marketing CalendarYour marketing calendar is an integral part of keeping track of your marketing strategy and processes. To help you get started, we’ll explore how marketing calendars work, why you need one, and 5 templates you can use to build your own.
Harry SandersMay 13, 2021
marketing funnel
branded content

Marketing

13 min read
Why You Need Branded Content (and How To Get It Right)Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
New Podcast

Jul 15, 2020

24 min

How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing Campaigns
How Nestlé USA Uses Emerging Technologies to Future-Proof Marketing CampaignsToday on the Marketing Scoop, we’re exploring conversational AI with Nestlé USA's Orchid Bertelsen. Orchid is the Head of Digital Innovation at Nestlé USA where she evaluates and tests emerging...
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competitor insights

Marketing

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.
Natalia ZhukovaFeb 24, 2021
api for business
Target Audience for SEO

Marketing

8 min read

How To Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.
Connor LaheyDec 09, 2020
Guide to App Store Optimization

Marketing

10 min read

An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.
Connor LaheyNov 27, 2020
Competitor analysis
Using Semrush Audience Insights
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