Your store‘s data can tell you a lot about your customer and the health of your e-commerce store. Until you do data analysis, you won‘t know if your e-commerce store is actually profitable. It can also educate you on the types of products your customers like best. Find out how you can make more educated decisions for your store in this article.
The quest to draw attention and garner the trust of subscribers motivated email marketers to come up with innovative methods along with the implementation of new technologies which lead to trends that rose plain-text emails to the level of being called ‘Mailable Microsites’. Find out what you can do to provide the best emails possible.
There are multiple reasons why omnichannel retailing is the future of e-commerce. Not only is it based on the idea that customers should be able to access brands no matter where they are, but that the experience must be pleasurable and enjoyable. Find out what you can do to improve the omnichannel experience for your customers in this article.
With the advent of AR, brands will have to work more towards managing local search optimization and image search optimization, to ensure better visibility and business outcomes. Collaboration with apps providing local AR experiences will be another essential for better consumer reach. AR will help brands to level-up their web and social media campaigns through alluring and immersive campaigns.
Affiliate marketing is a competitive space, that takes time, effort and of course dedication to get right. If you want to get into affiliate marketing, you need to avoid a few rookie mistakes and have a firm grasp of the fundamentals before plunging in.Harsh Agarwal talks to the community on what works with affiliate marketing, what doesn‘t and what you need to keep in mind to be successful.
Google just released a security update and removed a record number of malicious apps Fraudulent apps (700,000) from their Play store. Moreover, Google banned 100,000+ developer accounts, who had attempted to create multiple accounts and add yet more malicious apps. Find out what you need to do to avoid getting your app removed from the Play Store.
Understanding and credibility are the central pillars of Answer Engine Optimisation. They are pretty difficult to pin down, so it is very hard for brands to see where they stand (and evaluate progress). Here I address this issue with metrics for measuring how much Google understands about a brand, and the credibility it attributes to that brand.
Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.