Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Local video marketing is one of the best ways to promote your business or service. In this blog post, you will learn how to get started and why you must include video in your marketing mix. You also see real video examples of businesses using video for marketing their products or services locally.
SEMrush reports are not only imperative for communication between your team and other stakeholders, but also for efficiently analyzing your results. Combining SEMrush data with your other marketing data in a single report instead of going from one platform to the next, enables you to see the big picture that much more easily. Thankfully, there are automated tools that can combine the data for you.
Without experimentation, it isn‘t possible for us to discover more innovative ways of capturing attention in the search results. For that reason, we decided to offer you five steps below that you can use to run experiments on your SERP listings and optimize them in ways you wouldn‘t otherwise be able to. Let‘s get started.
During last week’s #SEMrushchat, our guest Steve Hammer shined more light on how organic traffic and other metrics influence customer acquisition, business growth, and revenue. Here is a summary of his opinions and what our other chat participants had to say:
Content marketing is one of the best long-term marketing strategies for your business. Understanding the content marketing funnel for your e-commerce business is crucial to your business strategy. By the end of this article, you will know how to reach every customer within the content marketing funnel.

Best marketing techniques and insights

The most successful and popular companies today have one thing in common: their customers love them! Ratings and reviews have become the building blocks of brand reputation across industries today. In this SEMrushchat, Julie Gallaher and chat participants offered tips on how businesses can go about getting more of them, and how to respond effectively to customers’ opinions online.
Industry conferences are a great place to learn, network, and hang out with like-minded people. Nowadays there are so many conferences all over the world that people want to attend, but for some folks, the idea of attending an International conference can be a bit intimidating. How does one plan well for an International conference? Find out with these tips from the SEMrush speaking team.
Warranties, who reads them? Almost nobody. Here is what we did when we had to turn our warranty from a paper with legalese jargon to a selling point that matched the buyer‘s beliefs and attitude. See our goals, strategy, results, and a failure.
Pandora presents the perfect opportunity for your company’s message to be heard by the audiences that matter most. With the average user spending four hours per day on the platform, brand marketing through online radio has now become a compelling channel for businesses connect with their target audiences—without the intrusiveness inherent in other advertising platforms.
I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.