Top 100: The Most Visited Websites in the US
[2021 Top Websites Edition]
Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.
Top Websites in the US by Traffic [August 2021]
Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.
We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
United States, August 2021
Avg. visit duration
*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.
General Trends Across the Most Popular US Websites by Traffic
August’s top 100 most visited US websites list showed an impressive 8.5% traffic surge compared to July’s traffic numbers. Traffic growth wise, 84% of websites were in the positive territory, with only 16 websites losing some visitor numbers.
With Google as the absolute traffic leader (as usual), even the biggest search engine saw a significant 12% increase in visitors.
Regarding the top 10 most visited US sites, eight of them witnessed some substantial audience gains, with Yahoo (+16%) leading the way. Wikipedia (-1%) and Reddit (-2%) were the only two domains within the top-tenners that saw their audience numbers go down.
August’s list of the top 100 most popular US sites was fairly volatile compared to a month ago;the general pattern was that we saw some incredible highs and a lot of newcomers.
The biggest August ‘losers’ were Stack Overflow (-10%), Steam Community (-10%), and Lowe’s (-8%).
On the winning side, August broke the months-long traffic losses of most of the work/education-related software sites. Zoom had been losing significant shares of its audience for a few consecutive months, but in August it finally saw gains (+18%). An e-learning platform, Instructure, which witnessed dramatic drops during the summer months, saw the biggest audience spike (+73%) among the top 100 most visited websites in the US.
Impressive August gains triggered some sites’ re-entry to the list: Walgreens (+44%), CVS (+38%), and Sharepoint (+26%) saw some notable traffic spikes.
Those sites that didn’t manage to catch up with the overall growth trend got pushed out of the list: Disney (-8%), Fidelity, Cheatsheet, and IGN.
It’s Not Just About the Traffic
Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:
- •Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
- •Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it's a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.
Insights on the Most Popular Sites in the US by Industry
To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.
United States, August 2021
The Most Visited Websites - US, Education Category
August finally broke the negative traffic pattern among the most visited US sites within the Education sector. In fact, with 29.8% average traffic gain, this was the fastest-growing category across the board.
With the academic season starting in August, e-learning platforms like K12 (+115%) and Instructure (+73%) witnessed the most impressive visitor surges after dramatic July losses.
If during the slower months we only saw positive traffic trends among the “leisure” education related sites, in August they were among the slowest-growing categories. Duolingo(+12%), Udemy (+9%), Ted (+5%), and Coursera (+4%) witnessed lower than average traffic spikes.
The only site within the top 10 most visited education category that countered the upward trend and was in the negative traffic space was EdX (-8.9%).
The Most Visited Websites – US,Education Category
The Most Visited Websites – US,Fashion Category
The Most Visited Websites – US,Travel Category
The Most Visited Websites – US,Retail Category
The Most Visited Websites – US,Media Category
The Most Visited Websites – US,Teamwork Category
The Most Visited Websites – US,Social Networks Category
The Most Visited Websites – US,Streaming Services Category
The Most Visited Websites – US,Food Delivery Category