Top 100: The Most Visited Websites in the US

[2021 Top Websites Edition]

Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.

Top Websites in the US by Traffic [August 2021]

Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.

We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

United States, August 2021

Traffic rankDomainVisitsPages/visit

Avg. visit duration

Bounce rate
1

google.com

15.55B6.021:1833.54%
2

youtube.com

4.62B3.126:0752.3%
3

facebook.com

3.46B5.222:3436.97%
4

amazon.com

2.75B7.512:2634.92%
5
1

yahoo.com

1.79B3.917:2040.78%
6
1

wikipedia.org

1.52B2.210:1665.48%
7

reddit.com

1.25B4.321:1653.21%
8

pornhub.com

1.07B8.415:5023.02%
9
2

ebay.com

893.89M7.012:3133.19%
10
7

walmart.com

776.84M3.408:4951.94%
11
1

twitter.com

733.48M3.312:3849.06%
12
1

fandom.com

707.00M3.211:4053.68%
13
4

instagram.com

680.16M3.317:5056.47%
14

cnn.com

639.59M2.611:3847.98%
15
8

bing.com

627.08M4.818:4140.34%
16

demdex.net

602.97M1.406:4183.68%
17
22

twitch.tv

586.54M2.228:4659.55%
18

revjet.com

577.25M1.106:4293.48%
19
7

xvideos.com

570.16M8.919:1324.94%
20
1

foxnews.com

563.52M3.315:0747.45%
21
2

espn.com

513.93M3.423:5944.98%
22
48

microsoftonline.com

488.25M2.003:4352.52%
23
2

xhamster.com

488.34M9.919:3925.63%
24
9

craigslist.org

474.08M8.912:2324.57%
25
1

live.com

459.35M3.809:1229.68%
26
11

accuweather.com

439.34M2.905:4335.7%
27
16

netflix.com

426.28M1.910:2368.08%
28
10

weather.com

425.04M2.605:2239.29%
29
3

zillow.com

398.16M5.411:2846.25%
30
14

xnxx.com

362.12M8.719:2225.58%
31
2

duckduckgo.com

340.67M5.426:3427.14%
32
6

office.com

336.06M2.212:4455.3%
33
6

usps.com

335.70M2.508:0452.49%
34
5

homedepot.com

310.69M3.409:2449.82%
35
7

msn.com

307.14M3.916:0549.61%
36
8

target.com

309.89M2.708:0155.25%
37
17

imdb.com

309.39M4.006:5445.74%
38
2

nytimes.com

309.25M2.612:1753.84%
39
17

linkedin.com

294.46M2.813:0956.49%
40
9

paypal.com

283.44M4.606:0228.38%
41
11

indeed.com

282.26M6.011:0334.47%
42
8

etsy.com

282.02M5.112:2645.26%
43
2

zoom.us

254.28M2.910:4839.41%
44
14

aol.com

238.82M3.714:3440.3%
45
3

lowes.com

243.76M3.408:3447.91%
46
22

microsoft.com

241.65M2.407:1955.16%
47
46

instructure.com

239.12M10.521:1215.39%
48
2

ups.com

237.84M3.406:2935.5%
49
2

bestbuy.com

234.60M3.308:2748.02%
50
4

chase.com

225.48M4.108:1623.54%
51
11

quora.com

225.38M2.009:4167.23%
52
47

tiktok.com

224.86M2.311:0648.86%
53
18

pinterest.com

219.49M2.611:1060.81%
54

taboola.com

210.28M1.308:2682.47%
55
10

healthline.com

202.76M1.607:4978.6%
56
7

att.com

202.34M3.309:2455.07%
57
6

t-mobile.com

199.92M2.611:0449.61%
58
31

onlyfans.com

199.60M3.514:4055.3%
59
20

roblox.com

195.47M12.438:3114.93%
60

realtor.com

195.02M3.710:1049.82%
61
19

apple.com

191.45M2.615:0957.16%
62
16

spankbang.com

191.31M10.615:1228.19%
63
8

washingtonpost.com

188.00M2.712:2153.62%
64
7

xfinity.com

182.28M4.510:4835.46%
65
13

fedex.com

179.30M2.209:3758.82%
66
52

discord.com

178.76M2.015:1658.18%
67
11

stackoverflow.com

172.83M1.407:3081.48%
68

outbrain.com

167.81M1.307:4381.24%
69
8

wellsfargo.com

163.41M6.207:2221.15%
70
17

hulu.com

162.79M2.111:1165.6%
71
102

amazonaws.com

159.81M2.121:0060.06%
72
8

samsung.com

159.01M2.509:3557.39%
73
23

imgur.com

158.25M3.011:0752.92%
74
28

yelp.com

155.58M2.904:5449%
75
10

chaturbate.com

155.08M6.117:4558.04%
76
31

nextdoor.com

154.74M2.306:5950.96%
77
9

bankofamerica.com

154.03M6.708:0821.7%
78
12

weather.gov

152.43M2.907:4238.76%
79
26

webmd.com

150.50M1.606:5274.51%
80
26

mlb.com

150.30M3.412:1142.73%
81

blogspot.com

150.25M2.409:0462.86%
82
15

kohls.com

146.85M4.708:1241.52%
83
21

github.com

146.54M3.414:0751.34%
84
25

archiveofourown.org

145.65M7.538:5431.36%
85
10

cnbc.com

145.44M1.914:5567.32%
86
13

capitalone.com

145.18M4.105:5328.64%
87
10

dailymail.co.uk

141.57M3.127:0254.62%
88
26

cvs.com

138.71M3.104:1339.56%
89
3

nypost.com

137.04M2.310:3263.61%
90
27

walgreens.com

136.30M3.405:5741.6%
91
24

wayfair.com

135.48M3.810:3752.16%
92
9

npr.org

128.08M1.311:1083.73%
93

sharepoint.com

126.68M2.513:5853.5%
94
31

bbc.com

124.90M2.610:1954.31%
95
3

costco.com

124.78M4.808:0638.85%
96
24

usatoday.com

124.70M2.316:0567.4%
97
21

allrecipes.com

122.28M1.809:1268.99%
98

myfreecams.com

121.82M4.418:3954.16%
99
35

tripadvisor.com

119.01M2.208:0764.23%
100

driftstreams.com

117.30M2.223:5871.26%

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

General Trends Across the Most Popular US Websites by Traffic

August’s top 100 most visited US websites list showed an impressive 8.5% traffic surge compared to July’s traffic numbers. Traffic growth wise, 84% of websites were in the positive territory, with only 16 websites losing some visitor numbers.

With Google as the absolute traffic leader (as usual), even the biggest search engine saw a significant 12% increase in visitors.

Regarding the top 10 most visited US sites, eight of them witnessed some substantial audience gains, with Yahoo (+16%) leading the way. Wikipedia (-1%) and Reddit (-2%) were the only two domains within the top-tenners that saw their audience numbers go down.

August’s list of the top 100 most popular US sites was fairly volatile compared to a month ago;the general pattern was that we saw some incredible highs and a lot of newcomers.

The biggest August ‘losers’ were Stack Overflow (-10%), Steam Community (-10%), and Lowe’s (-8%).

On the winning side, August broke the months-long traffic losses of most of the work/education-related software sites. Zoom had been losing significant shares of its audience for a few consecutive months, but in August it finally saw gains (+18%). An e-learning platform, Instructure, which witnessed dramatic drops during the summer months, saw the biggest audience spike (+73%) among the top 100 most visited websites in the US.

Impressive August gains triggered some sites’ re-entry to the list: Walgreens (+44%), CVS (+38%), and Sharepoint (+26%) saw some notable traffic spikes.

Those sites that didn’t manage to catch up with the overall growth trend got pushed out of the list: Disney (-8%), Fidelity, Cheatsheet, and IGN.

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it's a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.

Discover traffic metrics of any site with Traffic Analytics

Get insights

Insights on the Most Popular Sites in the US by Industry

To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.

Education
Fashion
Travel
Retail
Teamwork
Social Networks
Media
Food Delivery
Streaming Services

Education

United States, August 2021

The Most Visited Websites - US, Education Category

August finally broke the negative traffic pattern among the most visited US sites within the Education sector. In fact, with 29.8% average traffic gain, this was the fastest-growing category across the board.

With the academic season starting in August, e-learning platforms like K12 (+115%) and Instructure (+73%) witnessed the most impressive visitor surges after dramatic July losses.

If during the slower months we only saw positive traffic trends among the “leisure” education related sites, in August they were among the slowest-growing categories. Duolingo(+12%), Udemy (+9%), Ted (+5%), and Coursera (+4%) witnessed lower than average traffic spikes.

The only site within the top 10 most visited education category that countered the upward trend and was in the negative traffic space was EdX (-8.9%).

The Most Visited Websites – US,Education Category

PositionDomainMonthly traffic
1instructure.com239.1M
2blackboard.com45.3M
3khanacademy.org28.5M
4duolingo.com17.8M
5udemy.com17.6M
6coursera.org10.8M
7study.com9.3M
8k12.com6.3M
9ted.com5.7M
10edx.org3.6M

The Most Visited Websites – US,Fashion Category

PositionDomainMonthly traffic
1macys.com95.0M
2gap.com63.5M
3nordstrom.com52.2M
4jcpenney.com46.5M
5shein.com45.1M
6nike.com43.5M
7academy.com38.5M
8rei.com22.3M
9zulily.com21.6M
10stockx.com18.0M

The Most Visited Websites – US,Travel Category

PositionDomainMonthly traffic
1yelp.com155.6M
2tripadvisor.com119.0M
3expedia.com74.9M
4airbnb.com49.1M
5booking.com49.0M
6aa.com47.2M
7vrbo.com46.7M
8southwest.com45.1M
9delta.com40.5M
10marriott.com35.6M

The Most Visited Websites – US,Retail Category

PositionDomainMonthly traffic
1amazon.com2.7B
2ebay.com893.9M
3walmart.com776.8M
4homedepot.com310.7M
5target.com309.9M
6etsy.com282.0M
7bestbuy.com234.6M
8apple.com191.5M
9samsung.com159.0M
10wayfair.com135.5M

The Most Visited Websites – US,Media Category

PositionDomainMonthly traffic
1cnn.com639.6M
2foxnews.com563.5M
3espn.com513.9M
4nytimes.com309.2M
5washingtonpost.com188.0M
6cnbc.com145.4M
7dailymail.co.uk141.6M
8nypost.com137.0M
9npr.org128.1M
10bbc.com124.9M

The Most Visited Websites – US,Teamwork Category

PositionDomainMonthly traffic
1office.com336.1M
2zoom.us254.3M
3docusign.com39.5M
4slack.com36.3M
5trello.com24.6M
6cisco.com13.7M
7zoho.com13.2M
8atlassian.com13.1M
9asana.com11.7M
10smartsheet.com11.6M

The Most Visited Websites – US,Social Networks Category

PositionDomainMonthly traffic
1youtube.com4.6B
2facebook.com3.5B
3reddit.com1.3B
4twitter.com733.5M
5instagram.com680.2M
6linkedin.com294.5M
7tiktok.com224.9M
8pinterest.com219.5M
9imgur.com158.2M
10patreon.com74.1M

The Most Visited Websites – US,Streaming Services Category

PositionDomainMonthly traffic
1netflix.com426.3M
2hulu.com162.8M
3disneyplus.com110.2M
4bitchute.com22.2M
5fmovies.to17.9M
6sling.com14.5M
7fubo.tv13.6M
8tubitv.com13.5M
9vudu.com12.9M
10ondemandkorea.com11.9M

The Most Visited Websites – US,Food Delivery Category

PositionDomainMonthly traffic
1doordash.com62.5M
2dominos.com36.9M
3grubhub.com28.1M
4ubereats.com13.2M
5postmates.com7.3M
6beyondmenu.com6.0M
7seamless.com4.5M
8slicelife.com4.3M
9favordelivery.com1.2M
10chuckecheese.com1.1M

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