Top 100: The Most Visited Websites in the US

[2021 Top Websites Edition]

Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.

Top Websites in the US by Traffic [February 2021]

Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.

We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

United States, February 2021

Traffic rankDomainVisitsPages/visit

Avg. visit duration

Bounce rate
1

google.com

18.36B7.024:3529.97%
2

youtube.com

4.00B3.229:2752.01%
3

facebook.com

3.75B5.623:1535.21%
4

amazon.com

3.25B7.013:0035.12%
5

wikipedia.org

3.08B2.208:5466%
6

yahoo.com

1.83B3.717:0344.21%
7
1

pornhub.com

1.25B8.615:2722.05%
8
1

reddit.com

1.24B4.420:0851.41%
9

twitter.com

928.78M3.513:2648.41%
10
1

ebay.com

887.06M7.213:0431.92%
11
1

instagram.com

882.63M3.216:2658.74%
12

xvideos.com

784.20M9.218:4924.42%
13

cnn.com

677.32M2.412:3453.49%
14

fandom.com

650.99M3.111:0555.26%
15
5

zoom.us

578.08M2.413:1850.21%
16
1

walmart.com

570.31M3.709:1348.15%
17
1

craigslist.org

553.38M9.311:1222.16%
18

weather.com

523.23M2.604:3635.64%
19

xnxx.com

490.81M9.819:1023.38%
20
3

espn.com

487.30M3.323:2546.4%
21

imdb.com

451.96M4.206:3544.42%
22

foxnews.com

417.22M3.214:4747.37%
23

linkedin.com

375.55M2.613:2456.38%
24
2

microsoft.com

361.41M2.307:0558.2%
25
1

live.com

349.24M3.706:5227.65%
26
1

bing.com

348.27M5.919:3636.49%
27
2

usps.com

337.45M2.608:4052.15%
28

paypal.com

308.91M4.706:2623.15%
29

msn.com

303.83M3.715:3153.91%
30
1

homedepot.com

299.13M3.609:5347.64%
31
1

xhamster.com

294.43M10.018:5126.08%
32
1

indeed.com

293.51M6.010:1532.33%
33
14

instructure.com

289.31M8.526:3217.06%
34
2

duckduckgo.com

284.61M6.229:3123.52%
35
1

etsy.com

276.54M5.112:1044.41%
36
1

office.com

276.06M2.213:1059.44%
37
2

pinterest.com

274.84M2.807:5760.39%
38
8

nytimes.com

271.61M2.310:5456.48%
39
1

zillow.com

259.71M5.711:4646.25%
40

quora.com

247.67M2.009:1366.52%
41

twitch.tv

231.99M2.427:1754.68%
42
3

apple.com

229.72M2.709:0159%
43
1

healthline.com

226.12M1.707:2176.89%
44
2

accuweather.com

223.12M3.104:3531.98%
45
3

netflix.com

222.10M2.209:1564%
46
3

bestbuy.com

218.53M3.609:0044.17%
47
2

target.com

216.89M2.808:3452.85%
48

att.com

200.52M3.310:0557%
49

ups.com

193.89M3.708:3134.6%
50

t-mobile.com

193.82M2.413:5158.06%
51
9

stackoverflow.com

177.98M1.305:4984.03%
52
33

quizlet.com

174.40M1.807:2475.78%
53

yelp.com

173.25M2.804:3848.96%
54
2

lowes.com

172.80M3.809:0345.44%
55
1

fedex.com

168.34M2.210:4057.64%
56
2

chase.com

157.94M4.308:2223.6%
57
6

washingtonpost.com

157.06M2.312:3861.51%
58
1

webmd.com

156.27M1.606:3574.46%
59
3

github.com

156.04M3.313:2752.78%
60
5

wellsfargo.com

154.89M6.007:2820.44%
61
12

microsoftonline.com

152.90M1.904:2354.74%
62
1

realtor.com

152.07M4.210:4348.52%
63
5

xfinity.com

150.24M4.208:4735.29%
64
10

intuit.com

149.77M3.512:1433.19%
65
1

archiveofourown.org

143.87M8.039:1830.27%
66
3

aol.com

142.83M3.013:0146.22%
67
8

bbc.com

139.44M2.410:3757.59%
68

chaturbate.com

139.07M9.221:0137.68%
69
4

cheatsheet.com

138.51M1.407:4377.77%
70
3

bankofamerica.com

136.68M6.308:3520.8%
71
8

nih.gov

134.83M2.009:3373.74%
72
6

adobe.com

133.98M2.106:2661.81%
73
1

wayfair.com

129.97M4.010:4049.72%
74
4

ca.gov

128.77M6.410:4035.61%
75
12

gamepedia.com

127.82M3.414:1854.21%
76
5

usatoday.com

125.59M2.317:2970.19%
77
4

weather.gov

124.14M3.006:4735.93%
78
3

allrecipes.com

122.16M1.809:1968.74%
79
1

capitalone.com

119.75M4.405:5627.02%
80
3

tripadvisor.com

115.88M2.307:3663.87%
81
4

cnbc.com

114.66M1.913:3067.97%
82
9

fidelity.com

112.70M7.513:3218.82%
83
3

samsung.com

111.86M2.809:0550.56%
84
2

pch.com

110.38M13.711:3112.02%
85
2

hulu.com

109.90M2.312:3158.76%
86
10

businessinsider.com

108.74M1.507:2880.55%
87
5

dailymail.co.uk

105.43M2.827:4258.47%
88
4

npr.org

103.23M1.310:4783.43%
89
3

roblox.com

101.08M9.738:1623.36%
90
1

drudgereport.com

100.43M2.913:5743.54%
91
4

onlyfans.com

99.76M3.816:2853.59%
92
2

nypost.com

98.90M2.210:0065.23%
93
5

costco.com

97.12M4.908:1537.53%
94
7

mayoclinic.org

97.00M1.507:4880.14%
95
1

imgur.com

96.45M3.209:3544.68%
96
3

adp.com

95.17M4.508:3321.63%
97
6

spankbang.com

94.29M10.515:0127.7%
98
16

walgreens.com

93.03M4.206:5335.02%
99
5

irs.gov

92.79M4.606:4035.76%
100

ign.com

92.59M2.014:1163.25%

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

General Trends Across the Most Popular US Websites by Traffic

February is showing a slight slowdown compared to January’s traffic surge, with 0.5% fewer surfers to the top 100 most visited sites in the US.

With Google as the absolute traffic leader (as usual), even the biggest search engine saw a decline in visitors. However, despite the US economy slowly getting back to its feet, most remote work and remote education related sites - Zoom (+18%) and Instructure (+30%), for instance - have seen spiking traffic numbers.

Notably, eBay regained its spot within the top 10, pushing Instagram out of the list. Reddit’s previous month’s traffic spike, likely thanks to the end of the Reddit vs. Wall Street controversy, has ended with the platform losing almost 3% of its audience in February.

And with the tax payment deadline approaching for most Americans, financial software brands are getting significantly more traction - Intuit, which victoriously broke into the top 75 most popular US sites list back in January, gained 18% more visitors this month.

Media/news platforms’ traffic saw plummeting visitor numbers overall, and the two ‘losers’ that lost their spots on the top 100 most popular US sites list are Forbes and NBC News.

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy to stay in the game.
  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it flags that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.

Discover traffic metrics of any site with Traffic Analytics

Get insights

Insights on the Most Common Sites in the US by Industry

To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of the traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.

Education
Fashion
Travel
Retail
Teamwork
Social Networks
Media
Food Delivery
Streaming Services

Education

United States, February 2021

The Most Visited Websites - US, Education Category

Most education platforms have made an impressive comeback after a significant traffic decline throughout the past few months.

The average traffic gain across the top 10 most visited education sites in February was at 12%, with only Udemy (-1%), Coursera (-5%), and EDX (-2%) countering this upward trend and seeing their visitor numbers go down.

Notably, Blackboard.com and Study.com have made a big splash, with their February traffic soaring by 59% and 33%, respectively.

The Most Visited Websites – US, Fashion Category

PositionDomainMonthly traffic
1macys.com85.6M
2gap.com47.5M
3jcpenney.com45.2M
4nike.com39.2M
5nordstrom.com32.7M
6rei.com26.3M
7shein.com26.2M
8victoriassecret.com24.1M
9academy.com23.8M
10nordstromrack.com20.5M

The Most Visited Websites – US, Education Category

PositionDomainMonthly traffic
1blackboard.com76.9M
2khanacademy.org29.3M
3udemy.com20.1M
4study.com14.8M
5duolingo.com12.4M
6k12.com11.8M
7coursera.org9.4M
8ted.com8.1M
9brainpop.com6.5M
10edx.org4.8M

The Most Visited Websites – US, Travel Category

PositionDomainMonthly traffic
1yelp.com173.2M
2tripadvisor.com115.9M
3airbnb.com57.6M
4expedia.com57.2M
5southwest.com44.0M
6aa.com41.0M
7booking.com37.2M
8vrbo.com33.6M
9marriott.com30.1M
10delta.com29.6M

The Most Visited Websites – US, Retail Category

PositionDomainMonthly traffic
1amazon.com3.3B
2ebay.com887.1M
3walmart.com570.3M
4homedepot.com299.1M
5etsy.com276.5M
6apple.com229.7M
7bestbuy.com218.5M
8target.com216.9M
9wayfair.com130.0M
10samsung.com111.9M

The Most Visited Websites – US, Media Category

PositionDomainMonthly traffic
1cnn.com677.3M
2espn.com487.3M
3foxnews.com417.2M
4nytimes.com271.6M
5washingtonpost.com157.1M
6bbc.com139.4M
7cheatsheet.com138.5M
8usatoday.com125.6M
9cnbc.com114.7M
10businessinsider.com108.7M

The Most Visited Websites – US, Teamwork Category

PositionDomainMonthly traffic
1zoom.us578.1M
2office.com276.1M
3slack.com31.4M
4docusign.com25.7M
5cisco.com21.4M
6trello.com16.1M
7zoho.com13.1M
8atlassian.com12.2M
9skype.com12.0M
10asana.com11.3M

The Most Visited Websites – US, Social Networks Category

PositionDomainMonthly traffic
1youtube.com4.0B
2facebook.com3.7B
3reddit.com1.2B
4twitter.com928.8M
5instagram.com882.6M
6linkedin.com375.5M
7pinterest.com274.8M
8imgur.com96.4M
9tiktok.com79.7M
10vimeo.com52.0M

The Most Visited Websites – US, Food Delivery Category

PositionDomainMonthly traffic
1doordash.com51.6M
2dominos.com49.7M
3grubhub.com31.0M
4ubereats.com17.2M
5postmates.com10.7M
6seamless.com5.3M
7beyondmenu.com4.9M
8slicelife.com4.9M
9chuckecheese.com2.0M
10menupages.com1.9M

The Most Visited Websites – US, Streaming Services Category

PositionDomainMonthly traffic
1netflix.com222.1M
2hulu.com109.9M
3disneyplus.com54.4M
4cbs.com31.2M
5nbc.com14.3M
6sling.com13.6M
7vudu.com12.4M
8fubo.tv9.4M
9bitchute.com8.9M
10hbo.com8.3M

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