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Top 100: The Most Visited Websites in the US [2020 Top Websites Edition]

Top 100: The Most Visited Websites in the US [2020 Top Websites Edition]

Natalia Zhukova
Top 100: The Most Visited Websites in the US [2020 Top Websites Edition]

What could be more exciting than discovering the most visited websites in the world’s top economy? Well, nothing, as the US often sets the global trend when it comes to the top sites by traffic received. 

Based on data from the SEMrush Traffic Analytics tool, this post reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries. 

We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest. 

Top Websites in the US by Traffic

Before getting into the nitty-gritty of the trends within the top US domains, we’d like you to take a closer look at the actual top 100 list. 

Country Rank Domain Monthly traffic
1 google.com 16.8B
2 facebook.com 3.5B
3 youtube.com 3.5B
4 amazon.com 3B
5 wikipedia.org 3B
6 yahoo.com 1.6B
7 pornhub.com 1.3B
8 reddit.com 1.2B
9 twitter.com 876.8M
10 ebay.com 821.1M
11 instagram.com 779M
12 xvideos.com 740.6M
13 cnn.com 679.5M
14 craigslist.org 577M
15 fandom.com 552.4M
16 espn.com 535.2M
17 zoom.us 510.8M
18 walmart.com 505M
19 googleadservices.com 501.7M
20 xnxx.com 490M
21 weather.com 451.1M
22 foxnews.com 438M
23 imdb.com 409.3M
24 live.com 377.6M
25 bing.com 346.9M
26 microsoft.com 346.7M
27 paypal.com 324.4M
28 msn.com 314.3M
29 linkedin.com 304.8M
30 indeed.com 303.7M
31 usps.com 303.6M
32 homedepot.com 290.2M
33 instructure.com 286.8M
34 office.com 276.7M
35 xhamster.com 276.4M
36 nytimes.com 272.4M
37 pinterest.com 266.9M
38 quora.com 263.4M
39 zillow.com 260M
40 apple.com 254.5M
41 etsy.com 250.7M
42 accuweather.com 238.9M
43 duckduckgo.com 228.9M
44 target.com 215.1M
45 healthline.com 213M
46 bestbuy.com 211.7M
47 att.com 205.4M
48 netflix.com 204M
49 t-mobile.com 198.1M
50 att.net 190.5M
51 quizlet.com 185.6M
52 twitch.tv 185M
53 ups.com 180.2M
54 cheatsheet.com 176M
55 lowes.com 170.4M
56 yelp.com 168.4M
57 microsoftonline.com 166.4M
58 stackoverflow.com 165.9M
59 washingtonpost.com 165.1M
60 wellsfargo.com 153.8M
61 chase.com 153.3M
62 xfinity.com 147.9M
63 fedex.com 147.3M
64 webmd.com 146.3M
65 github.com 143.7M
66 archiveofourown.org 143.6M
67 bbc.com 138.2M
68 adobe.com 137.7M
69 realtor.com 137.2M
70 chaturbate.com 136.6M
71 nih.gov 133.8M
72 wayfair.com 131.9M
73 bankofamerica.com 131.7M
74 usatoday.com 131.3M
75 capitalone.com 124.4M
76 tripadvisor.com 122.9M
77 ca.gov 121.9M
78 businessinsider.com 121.8M
79 drudgereport.com 121.1M
80 allrecipes.com 121.1M
81 imgur.com 121M
82 weather.gov 119.5M
83 samsung.com 118.8M
84 pch.com 117.5M
85 dailymail.co.uk 116.9M
86 cnbc.com 111.4M
87 gamepedia.com 110.7M
88 nfl.com 106.9M
89 youporn.com 105.6M
90 npr.org 105.2M
91 nypost.com 103.6M
92 forbes.com 98.7M
93 theguardian.com 96.4M
94 amazonaws.com 94.9M
95 shopify.com 93.8M
96 mayoclinic.org 92.1M
97 taboola.com 91.9M
98 intuit.com 91.6M
99 salesforce.com 90.7M
100 costco.com 89.8M

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

With Google as the absolute traffic leader, the report features the obvious top 10, with the likes of YouTube, Facebook, Amazon, and Wikipedia making the list. The only other sites that attract comparable traffic numbers have to do with adult content. We will keep an eye on this top 10, although these traffic leaders are unlikely to give way to any other sites in the foreseeable future.

Spotting Common Patterns in the Most Visited Sites List

Rising Interest In Visual Social Platforms

Once we look past the top 10, we can start spotting some position changes. Comparing MoM August vs. September 2020 data, it’s curious to see that social platforms like Instagram and Pinterest are moving up their positions, with Instagram’s position going up by one point and Pinterest’s traffic growing by 2%, moving it up 3 points. Twitter and LinkedIn traffic is down by an average of 16%.

Covid-19 Related Trends

Despite the US economy starting to open up, many Americans still prefer to stay safely at home as talk of a second wave of the pandemic was already starting in September. This seems to have negatively affected traffic to weather sites while increasing traffic share for online shopping as we see Macy’s and Home Depot’s positions go up. 

Media vs. Streaming

For industries related to content production, the pandemic has had a huge impact on visitor count. 

At the start of the pandemic, traffic to news sites and streaming platforms spiked, rising by an average of 11% for news and 87.6% for streaming sites. As of September 2020, it seems like user interest in entertainment streaming platforms such as Netflix and Hulu is cooling down as media hubs increase their traffic share.

Insights on the Most Common Sites in the US by Industry

Since retail, media, and streaming services are showing the highest MoM position volatility (August vs. September 2020 data), we decided to dig deeper into each industry and uncover their key players. 

The Most Visited Websites - US, Retail Category

Position

Domain

Monthly traffic

1

amazon.com

3B

2

ebay.com

821.1M

3

walmart.com

505M

4

etsy.com

412.7M

5

homedepot.com

290.2M

6

apple.com

254.5M

7

target.com

215.1M

8

bestbuy.com

211.7M

9

att.com

205.4M

10

t-mobile.com

198.1M

Position wise, things seem to be fairly consistent in the retail industry. Yet, when looking at traffic numbers, we can see that the overall traffic to almost all top retail sites is down. The average decrease stands at 5%, with Amazon losing the highest number of visitors (11.81%), probably due to the significant initial traffic boost shortly after the start of the pandemic.

The Most Visited Websites - US, Streaming Services Category

Position

Domain

Monthly traffic

1

netflix.com

204M

2

hulu.com

85.7M

3

disneyplus.com

41.2M

4

cbs.com

29.9M

5

nbc.com

15.3M

6

sling.com

15M

vudu.com

12.3M

hbo.com

9.4M

9

bitchute.com

6.5M

10 

fox.com

5.4M

Despite declining traffic numbers within the streaming services category, the top 5 players have retained their top positions, comparing MoM August-September data. 

HBO and FOX are the only industry players that managed to boost both traffic and positions, with average traffic growth of 30%. Yet Netflix, the absolute category leader that shows double the number of visitors compared to its key competitor, Hulu, has lost a little over 25% of its traffic in September 2020. 

The Most Visited Websites - US, Media Category

Position

Domain

Monthly traffic

1

cnn.com

679.5M

2

espn.com

535.2M

3

foxnews.com

438M

4

nytimes.com

272.4M

washingtonpost.com

165.1M

bbc.com

138.2M

usatoday.com

131.2M

8

businessinsider.com

121.8M

dailymail.co.uk

116.9M

10

cnbc.com

111.4M

The media industry leaders are also generally showing a slight 3% average traffic decrease. While CNN, FOX News, and NYT keep their top positions, this decrease implies overall news fatigue as the only site showing a spike in user interest (probably thanks to the revival of offline sports) is a cable sports channel, ESPN, which grew its visitors by 15% MoM. 

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Traffic Analytics reports also include important metrics:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy to stay in the game.

  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it flags that you have to work on your SEO and content strategy, comparing the structure, content, and design of site pages. 

Important traffic metrics

Discover traffic metrics of any site

with Traffic Analytics

Please specify a valid domain, e.g., www.example.com

Uncover Your Industry’s Competitive Landscape 

Although big traffic trends are certainly an interesting thing to look at, it is your particular industry that you’ll want to explore at the end of the day. 

You might be an owner of a local news site or a local food chain, but it’s unlikely that you’ll be competing against the NYT or Walmart. 

If you want to win the digital race in your particular niche, you have to establish which businesses and sites you are competing against online. 

Your Industry’s Competitive Landscape The SEMrush Market Explorer tool’s Growth Quadrant is designed to help businesses understand which sites they should watch out for to maintain a competitive edge. The widget provides an instant overview of your competitive landscape by:

  • identifying the key players within your industry, and

  • showing their Traffic Volume (reflects the current audience size) and Traffic Growth trend (shows the pace at which competitors expand within the market). 

All you have to do to get these insights is:

  1. Enter your industry’s most prominent website into the Market Explorer tool, which automatically selects the key industry players.
  2. Closely study the SEMrush Growth Quadrant and turn information about their market positions, current audience size, and growth rate into business decisions. 

Explore your competitive landscape

with Market Explorer

Please specify a valid domain, e.g., www.example.com

Natalia Zhukova
SEMrush

SEMrush employee.

Natalia is a data-driven marketer with a passion for SEO and the digital industry. She is an expert in Digital Marketing, digital project development, and specializes in multilingual website creation and optimization.
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