Top 100: The Most Visited Websites in the US

[2021 Top Websites Edition]

Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.

Top Websites in the US by Traffic [April 2021]

Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.

We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

United States, April 2021

Traffic rankDomainVisitsPages/visit

Avg. visit duration

Bounce rate
1

google.com

17.37B6.924:3629.98%
2

youtube.com

3.99B3.229:4552.05%
3

facebook.com

3.65B5.523:0235.84%
4

amazon.com

3.19B7.112:5635.1%
5

wikipedia.org

3.01B2.208:4866.04%
6

yahoo.com

1.80B3.716:4243.85%
7

pornhub.com

1.23B8.415:2922.37%
8

reddit.com

1.22B4.220:0752.72%
9
2

instagram.com

885.93M3.216:3058.45%
10
1

twitter.com

884.10M3.513:2950.47%
11
1

ebay.com

871.69M7.112:4232.22%
12

xvideos.com

812.24M9.218:5324.64%
13
1

fandom.com

707.66M3.211:3054.72%
14
1

cnn.com

673.48M2.411:4852.61%
15
2

craigslist.org

554.93M9.311:1321.81%
16

walmart.com

539.88M3.709:1548.65%
17
2

zoom.us

535.23M2.113:2752.84%
18

weather.com

497.79M2.504:2738.2%
19
1

xnxx.com

497.74M9.419:0823.9%
20
1

espn.com

470.31M3.322:3745.66%
21

imdb.com

455.56M4.206:3544.53%
22

foxnews.com

413.34M3.214:4147.61%
23

linkedin.com

373.29M2.514:1358.75%
24
2

bing.com

349.81M5.819:3736.29%
25
1

microsoft.com

344.41M2.306:4158.39%
26
1

live.com

332.32M3.706:5826.92%
27

usps.com

331.97M2.508:3352.66%
28
2

homedepot.com

309.68M3.709:5046.82%
29

msn.com

306.30M3.915:1152.48%
30
2

paypal.com

300.54M4.706:1922.03%
31

xhamster.com

297.60M9.718:3026.48%
32

indeed.com

287.56M6.010:1433.49%
33
1

duckduckgo.com

279.38M6.229:1124.04%
34
1

instructure.com

274.90M7.925:0418.06%
35
1

etsy.com

274.35M5.112:1944.39%
36
3

zillow.com

267.09M5.711:1946.21%
37

pinterest.com

266.75M2.808:1160.64%
38

nytimes.com

265.79M2.310:4958.06%
39
4

office.com

264.67M2.213:1060.63%
40

quora.com

241.88M2.009:3267.23%
41
4

accuweather.com

239.24M3.004:5334.15%
42
1

twitch.tv

236.61M2.427:4654.95%
43
1

apple.com

234.23M2.910:3356.84%
44
1

healthline.com

223.28M1.707:1877.25%
45
1

netflix.com

219.40M2.208:5663.63%
46
1

target.com

205.88M2.808:2254.02%
47
1

bestbuy.com

205.39M3.609:0844.78%
48

att.com

191.73M3.309:2555.29%
49
1

ups.com

185.10M3.608:2536.25%
50
4

yelp.com

181.84M2.704:5449.41%
51
2

lowes.com

181.56M3.908:5644.59%
52
3

t-mobile.com

180.14M2.413:0757.22%
53
2

quizlet.com

174.37M1.707:0577.61%
54
2

microsoftonline.com

171.91M1.903:5655.14%
55
3

stackoverflow.com

166.99M1.305:5283.69%
56
1

fedex.com

165.47M2.310:5758.6%
57
5

realtor.com

155.59M4.311:0648.24%
58
1

github.com

155.01M3.313:2053.14%
59
1

washingtonpost.com

153.81M2.412:0059.53%
60
3

chase.com

153.46M4.308:0823.68%
61

webmd.com

150.10M1.606:4574.66%
62
4

wellsfargo.com

146.46M6.007:0920.19%
63

xfinity.com

146.01M4.208:5135.65%
64
1

archiveofourown.org

144.06M7.838:3930.62%
65
1

aol.com

143.49M3.013:1246.92%
66
2

bbc.com

142.99M2.510:4057.83%
67
4

nih.gov

138.21M2.009:3773.78%
68
1

chaturbate.com

135.09M9.220:3338.11%
69
5

intuit.com

132.80M3.511:3834.37%
70

cheatsheet.com

131.22M1.407:2177.82%
71
3

wayfair.com

128.95M4.110:4250.06%
72

adobe.com

127.92M2.206:3760.57%
73
4

bankofamerica.com

127.76M6.208:1321.7%
74
1

ca.gov

126.46M6.310:2236.28%
75

usatoday.com

125.70M2.318:5170.32%
76

weather.gov

124.54M2.906:2836.9%
77
3

tripadvisor.com

121.35M2.407:4763.92%
78
1

allrecipes.com

117.66M1.809:2469.24%
79
1

capitalone.com

117.59M4.405:4626.88%
80
1

cnbc.com

113.42M1.813:3468.05%
81
3

pch.com

110.65M13.711:4912.43%
82
1

fidelity.com

107.81M6.610:5018.8%
83
3

businessinsider.com

105.99M1.506:4780.76%
84
1

hulu.com

105.39M2.310:1559.33%
85
2

dailymail.co.uk

104.81M2.926:5157.21%
86
4

samsung.com

104.06M2.708:5652.6%
87
4

drudgereport.com

102.03M2.813:4144.55%
88
1

npr.org

101.88M1.310:4183.86%
89
1

onlyfans.com

100.56M3.716:0353.97%
90
3

nypost.com

100.41M2.210:2464.27%
91
3

roblox.com

99.97M9.737:4123.04%
92
7

spankbang.com

97.49M10.414:2328.55%
93
1

costco.com

97.40M4.908:2037.91%
94
1

imgur.com

96.40M3.109:3148.86%
95
2

adp.com

95.07M4.407:4520.73%
96

mayoclinic.org

93.04M1.507:4180.4%
97
4

ign.com

90.55M2.013:4563.32%
98
6

forbes.com

90.41M1.604:1973.61%
99
8

youporn.com

90.29M4.814:3243.54%
100
5

kohls.com

89.65M5.109:0439.74%

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

General Trends Across the Most Popular US Websites by Traffic

April continues to show slowing surfing activity for the third month in a row. In fact, April’s traffic to the top 100 most visited sites in the US is at its biggest MoM decline since September 2020 - down by 1.85%.

Whether it's the reopening of the American economy or the overall digital fatigue, the majority of sites within the list saw a relatively similar downward traffic trend.

With Google as the absolute traffic leader (as usual), even the biggest search engine saw an almost 5% decline in visitors. Regarding the top 10 most visited US sites, Instagram took the 8th spot, kicking eBay out of the list and pushing it down to 11th position.

The biggest April ‘loser’ was Intuit, with its 12.6% decrease in online footfall. While these kinds of platforms typically see visitor surges pre tax season, Intuit lost a big chunk of its audience before May 15 - the final tax declaration deadline.

A lot of sites across major retailers, e.g., BestBuy (-6.2%) and Walmart (-5.6%), and tech/teamwork software, e.g., Zoom (-8.6%) and Instructure (-6%), were seeing the largest traffic drops.

Some sites’ traffic growth rates, including Zillow (+2.5%), Realtor (+2%), Yelp (+4.7%), TripAdvisor (+4%), and more, point at the fact that since the reopening of the US economy, Americans are finally getting into a more active mode - looking for new rentals, new city spots, and travel destinations.

With the top 100 remaining almost identical compared to the previous month, the only newcomers were Forbes and Kohl’s. Despite the MoM 1% traffic decline, the two brands pushed Walgreens and Salesforce out of the 100 most visited US sites.

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it's a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.

Discover traffic metrics of any site with Traffic Analytics

Get insights

Insights on the Most Popular Sites in the US by Industry

To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.

Education
Fashion
Travel
Retail
Teamwork
Social Networks
Media
Food Delivery
Streaming Services

Education

United States, April 2021

The Most Visited Websites - US, Education Category

In April, traffic across the most visited US sites within the Education sector was absolutely in the negative space. The average traffic counts were down by 5.3%. With the academic year coming to an end, this downward trend comes as little surprise.

Duolingo faced the biggest audience loss, seeing its traffic go down by 8.4%; BrainPop (-8%), Study (-7.8%), Khan Academy (-7%), Udemy (-7%), and K12 (-5.5%) all saw higher-than-average traffic decreases.

The Most Visited Websites – US, Teamwork Category

PositionDomainMonthly traffic
1zoom.us535.2M
2office.com264.7M
3slack.com29.4M
4docusign.com26.1M
5cisco.com21.3M
6trello.com16.4M
7atlassian.com13.4M
8zoho.com13.3M
9skype.com12.2M
10asana.com11.5M

The Most Visited Websites – US, Education Category

PositionDomainMonthly traffic
1blackboard.com74.3M
2khanacademy.org27.2M
3udemy.com19.0M
4study.com13.5M
5duolingo.com11.4M
6k12.com11.1M
7coursera.org9.7M
8ted.com7.8M
9brainpop.com6.0M
10edx.org4.7M

The Most Visited Websites – US, Social Networks Category

PositionDomainMonthly traffic
1youtube.com4.0B
2facebook.com3.7B
3reddit.com1.2B
4instagram.com885.9M
5twitter.com884.1M
6linkedin.com373.3M
7pinterest.com266.7M
8imgur.com96.4M
9tiktok.com82.0M
10vimeo.com51.6M

The Most Visited Websites – US, Streaming Services Category

PositionDomainMonthly traffic
1netflix.com219.4M
2hulu.com105.4M
3disneyplus.com52.1M
4cbs.com22.4M
5nbc.com15.0M
6vudu.com13.0M
7sling.com13.0M
8fubo.tv9.9M
9bitchute.com9.3M
10hbo.com8.8M

The Most Visited Websites – US, Food Delivery Category

PositionDomainMonthly traffic
1doordash.com51.7M
2dominos.com51.0M
3grubhub.com32.4M
4ubereats.com16.2M
5postmates.com10.2M
6seamless.com5.6M
7slicelife.com5.2M
8beyondmenu.com5.0M
9menupages.com2.0M
10chuckecheese.com1.8M

The Most Visited Websites – US, Fashion Category

PositionDomainMonthly traffic
1macys.com84.5M
2gap.com48.7M
3jcpenney.com46.6M
4nike.com40.3M
5nordstrom.com34.5M
6stockx.com29.6M
7shein.com28.8M
8victoriassecret.com23.6M
9academy.com23.4M
10rei.com23.4M

The Most Visited Websites – US, Retail Category

PositionDomainMonthly traffic
1amazon.com3.2B
2ebay.com871.7M
3walmart.com539.9M
4homedepot.com309.7M
5etsy.com274.3M
6apple.com234.2M
7target.com205.9M
8bestbuy.com205.4M
9wayfair.com128.9M
10samsung.com104.1M

The Most Visited Websites – US, Travel Category

PositionDomainMonthly traffic
1yelp.com181.8M
2tripadvisor.com121.4M
3expedia.com60.5M
4airbnb.com57.9M
5aa.com46.3M
6southwest.com44.7M
7booking.com38.2M
8vrbo.com32.3M
9marriott.com31.6M
10delta.com31.6M

The Most Visited Websites – US, Media Category

PositionDomainMonthly traffic
1cnn.com673.5M
2espn.com470.3M
3foxnews.com413.3M
4nytimes.com265.8M
5washingtonpost.com153.8M
6bbc.com143.0M
7cheatsheet.com131.2M
8usatoday.com125.7M
9cnbc.com113.4M
10businessinsider.com106.0M

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