Top 100: The Most Visited Websites in the US
[2022 Top Websites Edition]
Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.
Top Websites in the US by Traffic [September 2022]
Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.
We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Avg. visit duration
*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.
General Trends Across the Most Popular US Websites by Traffic
August’s top 100 most visited U.S. websites list showed an upswing in traffic compared to last month. Only 13 of the 100 sites saw traffic downturns, and only 4 of those sites saw decreases above 10%. Of the top 100, 61% showed double or triple digit growth.
As usual, Google, YouTube, and Facebook remained the top three most visited sites. Each showed traffic increases in the low double-digits with Google and Youtube growing 17%, and Facebook 12%.
The majority of sites from last month’s top 10 remained in place, though we witnessed a few notable shifts in August. Yahoo jumped from position 10 to 5 with an impressive 92% increase in month-over-month growth. And though Apple saw no increase in traffic month-to-month, they seem to have regained their balance after a 51% loss in July.
With turbulence in the stock market and ongoing concerns about a recession, we’ve been watching traffic to finance, housing, shopping, and job related sites for signs of an oncoming economic downturn.
On the housing and home maintenance front, both Zillow (9%) and Home Depot (9%) showed positive gains. Shopping based platforms such as Paypal (8%) and Shopify (12%) also remained in the black. And on the banking front, Chase (12%) and Wells Fargo (12%) saw traffic increases in the low double digits.
The only potential sign of economic challenges came in the form of increased traffic to LinkedIn (19%) and Indeed (11%). This traffic could reflect potential job hunters, though these increases could also stem from workers simply searching for better opportunities.
Regardless of the cause, the end of summer brought sharp increases in traffic to work-based platforms such as Microsoftonline.com (35%), Office.com (82%) and Zoom.us (74%), all of which were in the negative last month.
It’s Not Just About the Traffic
Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:
- •Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
- •Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it's a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.
Insights on the Most Popular Sites in the US by Industry
To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.
The Most Visited Websites - US, Education Category
September brought big gains for the Education market, though this is no surprise with the start of the school year at hand. In light of the months-long negative traffic pattern over the summer, however, it’s a welcomed increase. Overall, the market saw a strong 22% traffic growth month-over-month, building upon August's 37% growth.
Industry leaders—instructure.com (33%) and blackboard.com (9%)—saw strong gains in September, though this growth wasn’t quite as impressive as the triple digit growth seen in last month.
The real winners were Khanacademy.com (55%) and study.com (60%). Both sites witnessed enormous growth in September, which was likely driven by students looking for help with their learning.
Leisure-based learning platforms experienced slower growth in September. Growth among leaders in this category, including duolingo.com (15%) and coursera.com (4%), slowed. Other sites, like ted.com (34%) and edx.com (26%), had a much stronger showing.
The only loser this month was k12.com, which saw a 17% decrease in traffic. This comes after a 27% loss in August traffic. As an online learning platform focused on K12 students, the decrease may be the result of students returning to the classroom after using the platform to keep their skills sharp over the summer.
The Most Visited Websites – US,Fashion Category
The Most Visited Websites – US,Travel Category
The Most Visited Websites – US,Education Category
The Most Visited Websites – US,Teamwork Category
The Most Visited Websites – US,Media Category
The Most Visited Websites – US,Retail Category
The Most Visited Websites – US,Food Delivery Category
The Most Visited Websites – US,Social Networks Category
The Most Visited Websites – US,Streaming Services Category