Top 100: The Most Visited Websites in the US

[2024 Top Websites Edition]

Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.

Top Websites in the US by Traffic [January 2024]

Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.

We are updating this page on a monthly basis, so you can stay up to speed with all the market shifts and spot changes in user interest.

United StatesJanuary 2024
Traffic rankDomainVisitsPages/visit

Avg. visit duration

Bounce rate
1

google.com

36.92B3.623:2240.88%
2

youtube.com

23.34B6.440:0934.54%
3

reddit.com

4.45B2.319:1564.17%
4
1

facebook.com

3.92B2.623:5355.66%
5
1

amazon.com

3.67B5.413:1740.85%
6

pornhub.com

3.17B7.211:2420.73%
7

wikipedia.org

2.67B2.111:0960.53%
8
1

yahoo.com

2.52B3.023:3250.02%
9
1

duckduckgo.com

2.45B2.321:2750.91%
10

twitter.com

2.26B2.024:2070.63%
11
4

weather.com

1.89B1.707:2763.58%
12
1

xvideos.com

1.81B7.512:5822.74%
13
1

instagram.com

1.67B2.018:3869.08%
14
1

fandom.com

1.44B3.314:0652.33%
15
1

bing.com

1.22B3.615:3845.76%
16

cnn.com

917.38M2.014:2553.63%
17
1

tiktok.com

807.32M1.811:0369.3%
18
1

espn.com

771.23M2.826:0552.25%
19
1

nytimes.com

769.52M2.215:2459.8%
20
1

xnxx.com

765.90M6.911:4622.7%
21
3

microsoftonline.com

748.15M1.803:2153.9%
22
3

foxnews.com

723.50M3.115:3137.83%
23

quora.com

722.27M1.611:5675.13%
24
2

ebay.com

707.24M6.214:5738.81%
25
6

linkedin.com

548.66M2.514:2954.76%
26
1

imdb.com

522.73M3.007:0846.9%
27
8

office.com

521.28M2.227:1358.88%
28
2

twitch.tv

505.08M2.026:1062.32%
29
1

xhamster.com

493.84M6.816:1631.6%
30
3

openai.com

493.54M1.813:3364.01%
31
1

live.com

489.24M3.112:0237.47%
32
2

microsoft.com

474.26M1.707:4968.25%
33
8

walmart.com

463.90M2.412:3760.41%
34
6

accuweather.com

461.29M2.707:0042.44%
35
3

onlyfans.com

455.61M1.617:0375.37%
36
7

usps.com

422.32M2.209:5959.56%
37

netflix.com

412.83M2.132:3355.46%
38
1

msn.com

388.58M3.820:4149.54%
39
1

dailymail.co.uk

382.28M2.416:3848.09%
40
2

pinterest.com

355.89M2.420:2759.9%
41
6

indeed.com

350.08M4.312:5144.59%
42
6

etsy.com

347.84M4.713:3644.85%
43
3

zillow.com

342.01M3.012:3656.33%
44
3

nypost.com

331.22M2.615:4552.24%
45
16

instructure.com

318.28M7.921:5322.73%
46
3

apple.com

315.21M1.910:4368.65%
47
2

discord.com

304.42M2.433:5759.87%
48
1

chaturbate.com

300.94M6.819:3036.27%
49
7

zoom.us

300.64M2.210:4048.86%
50
5

eporner.com

295.44M6.612:1835.75%
51
7

paypal.com

281.87M3.205:0028.77%
52
5

imgur.com

276.34M1.914:2669.98%
53
13

sharepoint.com

268.25M2.417:0655.97%
54

homedepot.com

258.91M2.909:5050.31%
55
2

bbc.com

244.82M2.110:2256.62%
56
8

ign.com

237.81M1.516:3976.97%
57
7

ups.com

231.61M1.812:2271.28%
58

craigslist.org

228.16M6.912:3329.01%
59

spotify.com

227.95M2.212:2757.97%
60
2

breitbart.com

217.57M2.413:5744.08%
61
3

fedex.com

205.34M1.811:5569.69%
62
7

roblox.com

202.94M7.029:0929.14%
63
2

theguardian.com

202.53M2.112:5660.05%
64
1

gamespot.com

201.36M2.416:5765.22%
65
47

weather.gov

194.50M1.911:0160.17%
66
6

chase.com

188.15M3.510:4030.15%
67
4

nextdoor.com

187.20M1.809:4066.81%
68
1

steamcommunity.com

186.98M2.315:0871.61%
69
1

usatoday.com

186.04M1.817:3076.8%
70
5

github.com

184.50M2.112:3863.03%
71
5

amazonaws.com

184.26M2.117:5964.46%
72
1

washingtonpost.com

183.15M2.717:4454.27%
73
1

temu.com

182.54M4.615:0251.56%
74
3

capitalone.com

180.95M2.808:0142.2%
75
13

samsung.com

178.26M2.709:0962.11%
76
25

bestbuy.com

177.08M2.908:5550.3%
77
9

patreon.com

176.98M2.209:2563.5%
78
29

wunderground.com

176.71M2.509:0443.52%
79
1

hulu.com

175.24M2.734:4348.47%
80
20

target.com

172.29M2.308:4660.51%
81
4

nih.gov

169.92M1.610:5779.66%
82
4

apnews.com

168.50M1.511:1376.67%
83
52

intuit.com

168.36M3.015:4141.43%
84
1

xfinity.com

166.90M4.312:5942.88%
85
2

canva.com

162.01M3.314:0333.47%
86
5

yelp.com

161.44M2.506:0853.6%
87
11

okta.com

160.37M2.506:2146.48%
88
8

healthline.com

156.16M1.210:1083.87%
89
10

adobe.com

150.03M2.108:1064.09%
90

lowes.com

147.81M3.208:1343.06%
91
2

character.ai

147.02M1.926:2362.48%
92
8

nbcnews.com

146.37M1.511:1778.44%
93
4

nfl.com

146.19M2.008:3355.89%
94
1

whatsapp.com

139.95M1.417:1777.69%
95
13

allrecipes.com

139.64M1.412:2682.01%
96
30

duosecurity.com

138.61M2.601:1726.37%
97
11

steampowered.com

138.45M1.906:2268.25%
98
14

slickdeals.net

136.39M3.314:4042.45%
99
14

realtor.com

132.82M2.412:5558.63%
100
21

costco.com

132.77M4.407:4439.33%

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

General Trends Across the Most Popular US Websites by Traffic

In January of 2024, we saw a blend of growth and decline trends across our top 100 list. Overall, 55% of of our top 100 domains experienced positive month-over-month increases, while 45% saw declines. 

The dominance of tech giants continued to be prominent on the top 100 list. Google.com led the charts, surpassing an impressive 36 billion monthly visits. YouTube.com followed closely with 23 billion monthly visits. Reddit.com, which took the number 3 spot in October, cemented its third-place position on the list for the sixth month in a row. 

Several other domains caught our attention in terms of their movement up the list—most notably, weather.gov and intuit.com, which both saw remarkable traffic jumps of 70% and 49%, respectively. In addition, Cisco’s duosecurity.com broke into the top 100 with an impressive 22% increase from December of last year. Other notable gainers include wunderground.com (40%), instructure.com (45%), realtor.com (15%), and sharepoint.com (56%).

On the other hand, retail giants slipped across the board this month, with bestbuy.com (-34%), target.com (-26%), costco.com (-19%), and walmart.com (-23%) all seeing significant traffic declines. Other notable drops in rank include retail-adjacent slickdeals.net (-7%), along with allrecipes.com (-7%) and steampowered.com (-5%).

While it was a dynamic month for web traffic, it’s important to note that these trends were likely influenced by seasonality to some extent. Looking at the big winners, like weather.gov, alongside strong declines in retail, the trends make sense in light of the impacts of winter weather and the end of the holiday shopping season. 

Happy New Year! We look forward to sharing more exciting traffic trends with each month as we continue through 2024.

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it's a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.

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Insights on the Most Popular Sites in the US by Industry

To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.

Education
Fashion
Travel
Retail
Teamwork
Social Networks
Media
Food Delivery
Streaming Services

Education

United StatesJanuary 2024

The Most Visited Websites - US, Education Category

The top education domains in January saw an anticipated surge with students returning to coursework after the holiday break. Overall, the top 10 domains saw a traffic increase of 47% month over month, with 80% of the domains seeing double-digit growth.

Most notably, cengage.com saw its traffic increase by over 100%, and multiple other domains, such as schoology.com (68%), pearson.com (89%), and mheduction.com (99%), saw traffic increases of over 60%.

Although duolingo.com (-10%) and chegg.com (3%) both showed small to moderate declines, their declines didn’t have a significant impact on the industry as a whole. In the case of duolingo.com, which saw the biggest decline, this trend could be inspired by users turning away from holiday leisure learning as they return to their official academic and professional obligations.

In conclusion, the education sector is experiencing a substantial bounce back from the break. Although some domains saw increases lower than others, domains tied to schooling all realized growth.

The Most Visited Websites – US,Teamwork Category

PositionDomainMonthly traffic
1office.com521.3M
2zoom.us300.6M
3slack.com43.6M
4docusign.com34.4M
5trello.com26.0M
6smartsheet.com18.4M
7asana.com18.0M
8zoho.com14.7M
9atlassian.com14.2M
10monday.com13.8M

The Most Visited Websites – US,Streaming Services Category

PositionDomainMonthly traffic
1netflix.com412.8M
2hulu.com175.2M
3screenrant.com127.9M
4max.com112.3M
5crunchyroll.com104.0M
6peacocktv.com87.8M
7rottentomatoes.com85.8M
8disneyplus.com78.9M
9mydramalist.com50.2M
10paramountplus.com49.8M

The Most Visited Websites – US,Food Delivery Category

PositionDomainMonthly traffic
1doordash.com80.9M
2dominos.com49.6M
3kroger.com45.4M
4instacart.com37.1M
5starbucks.com31.9M
6pizzahut.com28.7M
7ubereats.com24.8M
8grubhub.com21.7M
9chick-fil-a.com20.6M
10aldi.us20.4M

The Most Visited Websites – US,Retail Category

PositionDomainMonthly traffic
1amazon.com3.7B
2ebay.com707.2M
3walmart.com463.9M
4etsy.com347.8M
5apple.com315.2M
6homedepot.com258.9M
7temu.com182.5M
8samsung.com178.3M
9bestbuy.com177.1M
10target.com172.3M

The Most Visited Websites – US,Fashion Category

PositionDomainMonthly traffic
1macys.com79.8M
2shein.com58.5M
3nike.com45.1M
4nordstrom.com36.8M
5gap.com35.3M
6rei.com31.5M
7jcpenney.com28.2M
8zappos.com17.6M
9nordstromrack.com17.3M
10fashionnova.com16.8M

The Most Visited Websites – US,Social Networks Category

PositionDomainMonthly traffic
1youtube.com23.3B
2reddit.com4.5B
3facebook.com3.9B
4twitter.com2.3B
5instagram.com1.7B
6tiktok.com807.3M
7linkedin.com548.7M
8pinterest.com355.9M
9discord.com304.4M
10imgur.com276.3M

The Most Visited Websites – US,Travel Category

PositionDomainMonthly traffic
1yelp.com161.4M
2tripadvisor.com101.5M
3airbnb.com84.1M
4expedia.com76.9M
5aa.com69.8M
6southwest.com63.5M
7booking.com61.2M
8united.com56.6M
9delta.com56.1M
10marriott.com46.5M

The Most Visited Websites – US,Education Category

PositionDomainMonthly traffic
1instructure.com318.3M
2quizlet.com128.8M
3schoology.com43.8M
4blackboard.com43.3M
5chegg.com43.1M
6pearson.com35.1M
7brainly.com29.7M
8duolingo.com29.2M
9mheducation.com27.0M
10cengage.com25.6M

The Most Visited Websites – US,Media Category

PositionDomainMonthly traffic
1cnn.com917.4M
2espn.com771.2M
3nytimes.com769.5M
4foxnews.com723.5M
5msn.com388.6M
6dailymail.co.uk382.3M
7nypost.com331.2M
8bbc.com244.8M
9theguardian.com202.5M
10usatoday.com186.0M

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