Top 100: The Most Visited Websites in the US

[2022 Top Websites Edition]

Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.

Top Websites in the US by Traffic [June 2022]

Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.

We will be updating this post on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

United States
June 2022
Traffic rankDomainVisitsPages/visit

Avg. visit duration

Bounce rate
1

google.com

14.92B4.325:1138.99%
2

youtube.com

7.57B3.527:5548.88%
3

facebook.com

5.38B2.722:4850.65%
4

amazon.com

3.04B4.616:4449.31%
5

apple.com

2.37B1.814:3863.35%
6

reddit.com

1.68B3.218:2554.4%
7
5

paypal.com

1.05B2.613:2852.74%
8
1

yahoo.com

1.02B3.216:3644.23%
9
1

wikipedia.org

956.90M2.210:2762.23%
10
1

instagram.com

956.24M1.915:2568.62%
11
3

bing.com

835.35M3.117:1856.63%
12
2

twitter.com

831.74M2.114:5066.3%
13
4

pornhub.com

806.15M6.911:2024.56%
14
1

fandom.com

680.15M3.211:2649%
15
1

walmart.com

625.97M2.912:3649.72%
16
3

xvideos.com

613.62M7.112:3225.72%
17
1

indeed.com

610.44M7.512:0125.1%
18
1

linkedin.com

559.38M1.814:0470.03%
19

microsoftonline.com

487.84M1.608:0469.27%
20
2

twitch.tv

427.74M2.326:0356.71%
21
3

quora.com

417.03M1.709:1662.4%
22
1

ebay.com

399.00M6.514:0938.09%
23
3

tiktok.com

377.16M2.109:2560.76%
24
4

weather.com

362.85M2.206:3657.06%
25
2

nytimes.com

353.48M1.912:0667.01%
26
13

redd.it

351.19M2.109:5053.45%
27
3

etsy.com

344.27M3.312:1048.7%
28
3

spankbang.com

336.43M7.813:4132.27%
29
5

zillow.com

324.96M2.511:4153.26%
30
3

usps.com

322.46M2.507:1445.54%
31
18

shein.com

295.26M3.616:2945.38%
32
1

cnn.com

291.99M2.512:0647.05%
33
5

imdb.com

287.33M3.306:2743.29%
34
1

duckduckgo.com

274.67M3.123:4143.33%
35
1

microsoft.com

273.47M2.207:4558.8%
36
4

hulu.com

266.66M2.104:5346.86%
37
2

netflix.com

258.83M1.810:2769.37%
38
6

xhamster.com

245.32M7.916:3131.22%
39
1

office.com

244.67M1.913:5866.92%
40
1

pinterest.com

243.84M1.712:5875.82%
41
12

xnxx.com

242.06M6.711:2126.46%
42
5

live.com

237.08M3.410:3835.57%
43
1

target.com

229.82M2.108:3062.25%
44
16

wikimedia.org

221.85M1.213:2786.43%
45
2

healthline.com

208.36M2.404:3051.29%
46
9

doordash.com

206.06M3.411:0445.04%
47
16

affirm.com

204.36M1.712:0167.18%
48
5

discord.com

203.88M1.818:2967.59%
49
9

spotify.com

202.24M1.908:5269.21%
50
4

chase.com

197.47M3.407:3833.03%
51
9

espn.com

194.20M3.132:4850.3%
52
1

yelp.com

187.49M2.006:0059.44%
53
48

mcdonalds.com

184.38M1.505:5968.81%
54
15

t-mobile.com

184.14M3.806:5945.95%
55
10

homedepot.com

180.35M3.109:3047.25%
56

craigslist.org

174.58M7.112:0929.05%
57
5

foxnews.com

173.24M3.418:2138.04%
58
10

onlyfans.com

161.36M2.921:5867.79%
59
60

evergage.com

159.33M2.110:0858.07%
60
8

ups.com

156.35M2.411:1157.9%
61
9

tumblr.com

156.15M3.315:5656.4%
62
14

att.com

155.23M6.607:2434.1%
63
28

shopify.com

154.81M1.810:5770.49%
64
22

tripadvisor.com

153.04M2.208:3658.77%
65
8

adobe.com

152.83M1.708:5673%
66

fedex.com

151.78M2.215:2862.08%
67
16

zoom.us

150.66M2.712:2944.41%
68
4

bestbuy.com

149.94M3.608:4045.16%
69
41

airbnb.com

148.95M3.113:0140.74%
70
5

instacart.com

148.15M2.723:4654.3%
71
9

uber.com

146.83M1.709:0869.19%
72
5

github.com

143.83M3.014:3654.52%
73
9

force.com

143.96M2.610:0458.9%
74
2

capitalone.com

143.20M3.606:1332.89%
75
21

expedia.com

143.78M4.610:1135.45%
76
36

dropbox.com

139.46M2.011:1264.08%
77
16

ticketmaster.com

134.48M5.405:4725.28%
78
24

wellsfargo.com

130.05M4.205:4016.06%
79
21

cvs.com

128.59M5.008:2936.56%
80
7

realtor.com

128.18M2.809:5947.1%
81
30

salesforce.com

127.74M2.810:2259.76%
82
21

imgur.com

123.80M2.113:2172.47%
83
7

aol.com

121.93M3.316:5547.72%
84
1

stackoverflow.com

121.33M1.308:5882.13%
85
54

samsung.com

121.44M2.604:4441.68%
86
15

msn.com

120.21M3.217:5653.48%
87
10

wordpress.com

119.98M2.322:0866.33%
88
1

xfinity.com

117.29M6.812:2133.06%
89
11

mangago.me

119.04M13.237:2225.37%
90
40

instructure.com

116.20M7.120:1033.24%
91
17

intuit.com

115.48M2.911:1250.85%
92
13

okta.com

113.35M1.909:4563.85%
93
1

patreon.com

112.91M2.609:4651.41%
94
6

webmd.com

112.58M1.905:0662.03%
95
11

blogspot.com

112.23M2.712:3261.06%
96
19

verizon.com

111.96M5.507:1732.08%
97
18

lowes.com

111.70M3.707:4237.4%
98

myshopify.com

110.98M1.814:0073.72%
99

washingtonpost.com

110.40M2.511:1355.2%
100
35

buzzfeed.com

109.42M2.707:3744.37%

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

General Trends Across the Most Popular US Websites by Traffic

April’s top 100 most visited US websites list showed a notable 15% traffic drop, negating the previous month’s 15% spike. Over 80% of websites were in the negative traffic territory, with only 19 websites gaining some visitor numbers.

With Google as the absolute traffic leader (as usual), even the biggest search engine saw a significant 9% decline in visitors. This is, however, after March’s 14% traffic surge so the comparative losses aren’t that substantial.

Regarding the top 10 most visited US sites, all of them witnessed plummeting traffic numbers with Twitter (-17%) leading the way. In most cases, however, the traffic pattern was just like Google’s: a significant March gain that gets overridden by April’s losses roughly by the same margin.

If we look at sites that witnessed the biggest downward traffic trend, we can immediately spot that news and media sites were among the hardest hit. The likes of CNN saw two-digit falls.

Among other ‘losers’ we see Pinterest—the platform lost 71% of its digital footfall compared to the previous month. This can be tied to the fact that Pinterest saw notable spikes in interest during October-December (the hottest shopping season) but as the shopping bonanza slowed down, so did the traffic.

Realtor—one of the biggest US sites related to real estate—also saw a significant traffic drop (-54%). As the economy moves into uncertainty, real estate appears to have cooled down as well.

As for April winners, their gains were pretty modest so it can be an occasional traffic increase that doesn’t constitute a pattern.

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it's a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.

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Insights on the Most Popular Sites in the US by Industry

To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.

Education
Fashion
Travel
Retail
Teamwork
Social Networks
Media
Food Delivery
Streaming Services

Education

United StatesJune 2022

The Most Visited Websites - US, Education Category

June continued a months-long negative traffic pattern among the most visited US education sites. The average traffic drop was 9%. While this downward trend is significant, it’s likely due to the seasonality of academic schedules.

Seven out of the ten most popular US education sites witnessed a visitor decline, with Instructure (-29%) being the hardest hit.

The three sites that experienced some positive traffic traction–coursera.org (14.26%), udemy.com (5.5%), and edx.org (7%)–fall into the leisure education-related category. This trend seems in line with the seasonal effect on the market, since summer often provides additional time to focus on leisure related activities.

The Most Visited Websites – US,Education Category

PositionDomainMonthly traffic
1instructure.com116.2M
2blackboard.com26.6M
3coursera.org21.2M
4udemy.com15.9M
5khanacademy.org14.8M
6duolingo.com14.1M
7study.com10.0M
8k12.com7.3M
9ted.com4.0M
10edx.org3.3M

The Most Visited Websites – US,Travel Category

PositionDomainMonthly traffic
1yelp.com187.5M
2tripadvisor.com153.0M
3airbnb.com149.0M
4expedia.com143.8M
5booking.com71.8M
6southwest.com66.5M
7hotels.com60.4M
8vrbo.com58.5M
9kayak.com52.9M
10aa.com51.6M

The Most Visited Websites – US,Fashion Category

PositionDomainMonthly traffic
1shein.com295.3M
2nike.com93.2M
3macys.com62.2M
4gap.com51.4M
5nordstrom.com43.9M
6victoriassecret.com31.6M
7stockx.com31.4M
8taobao.com31.3M
9footlocker.com29.7M
10jcpenney.com28.6M

The Most Visited Websites – US,Teamwork Category

PositionDomainMonthly traffic
1office.com244.7M
2zoom.us150.7M
3docusign.com31.2M
4slack.com29.1M
5trello.com18.2M
6zoho.com17.5M
7atlassian.com15.1M
8cisco.com11.1M
9asana.com9.8M
10smartsheet.com9.5M

The Most Visited Websites – US,Media Category

PositionDomainMonthly traffic
1nytimes.com353.5M
2cnn.com292.0M
3espn.com194.2M
4foxnews.com173.2M
5washingtonpost.com110.4M
6dailymail.co.uk108.3M
7nypost.com105.8M
8wattpad.com99.3M
9cnbc.com99.2M
10businessinsider.com98.1M

The Most Visited Websites – US,Retail Category

PositionDomainMonthly traffic
1amazon.com3.0B
2apple.com2.4B
3walmart.com626.0M
4ebay.com399.0M
5etsy.com344.3M
6target.com229.8M
7homedepot.com180.4M
8bestbuy.com149.9M
9samsung.com121.4M
10myshopify.com111.0M

The Most Visited Websites – US,Streaming Services Category

PositionDomainMonthly traffic
1hulu.com266.7M
2netflix.com258.8M
3disneyplus.com99.9M
4fox.com41.7M
5fmovies.to37.8M
6hbo.com33.6M
7starz.com20.6M
8justwatch.com20.2M
9tubitv.com17.1M
10bitchute.com16.1M

The Most Visited Websites – US,Food Delivery Category

PositionDomainMonthly traffic
1doordash.com206.1M
2dominos.com96.9M
3grubhub.com47.1M
4ubereats.com31.0M
5beyondmenu.com8.3M
6slicelife.com7.3M
7seamless.com6.8M
8postmates.com6.4M
9favordelivery.com3.7M
10chuckecheese.com3.6M

The Most Visited Websites – US,Social Networks Category

PositionDomainMonthly traffic
1youtube.com7.6B
2facebook.com5.4B
3reddit.com1.7B
4instagram.com956.2M
5twitter.com831.7M
6linkedin.com559.4M
7tiktok.com377.2M
8pinterest.com243.8M
9imgur.com123.8M
10patreon.com112.9M

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