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Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business and entrepreneurship. Follow him on Twitter and LinkedIn.
7 Tips for Marketing Effectively to Seniors

7 Tips for Marketing Effectively to Seniors

When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone are not going to capture the attention of this market.

Marketing Basics

May 12, 2017
6 Countries You Should Be Target Marketing

6 Countries You Should Be Target Marketing

Most companies choose to begin domestically. They’re comfortable with the culture and they have a general idea of the strategies, products, and services that people in their homeland prefer. However, for most companies the goal is expansion, and entering an international market is a great way to do that.

Marketing

Oct 06, 2015