Nikola Minkov starts his business in the sphere of SEO in 2012. In the same year he started working on SEO projects for the Bulgarian market. He owns more than 40 international certificates: Google AdWords, Google Mobile Sites, Bing, HubSpot Academy, DoubleClick Search, Google My Business, Google Digital Sales, Google Analytics Individual Qualification, seoCertification and others. Since 2012 he has completed successfully more than 700 SEO projects across the world. He is founder and CEO of SEO Аgency Serpact - serpact.bg. In 2018 Idea Studio became part of Serpact. The main services of Serpact in 2016 / 2017 / 2018 are On-Page SEO audits and their integration as well as Content Marketing strategies. Over the years the company completed 600 On-Page SEO audits and integrated more than 300 audits for approximately 100 clients across the world. Serpact also offered more than 150 complete Content Marketing strategies with more than 20 realizations. Nikola Minkov was a lecturer at Digatl4Plovdiv 2016 / 2017 / 2018, OA Conference 2017 / OA Conference Live Edition 2018, eComm Congress 2017 / 2018. He regularly participates in all conferences in Bulgaria related to online marketing as well as SEO conferences in other countries such as SMX 2017 / 2018, Brighton SEO 2018 spring / 2018 fall, Google AMP Roadshow Munich 2017, Google Developers Conference and others.