What Are Keywords and How Do You Use Them?What is a keyword? In this article, you will find out what keywords are, learn how to choose them for Search Engine Optimization (SEO) and Pay-Per-Click (PPC), and gain an understanding of the qualities and intent of keywords.
How to Estimate Your Organic Traffic Potential for SEOUnderstanding the available opportunity within a specific market allows you to create a dialled-in SEO strategy, taking actions based on data rather than hunches and gut feelings. This guide will show you how to calculate where your opportunity lies by allowing you to estimate organic traffic by topic within your niche based on realistic goals.
Competitor keyword analysis is the process of finding what keywords your competitors rank well for and using this information to level up your strategy. Learn how to find and target competitor keywords to your chances of out-ranking your rivals on the SERPs.