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Find the right keywords for SEO and PPC campaigns

Which keywords are the best for SEO? What are the best ways to perform PPC keyword research and choose the best keywords for Google Ads? How do you find the appropriate keywords for your target audience?

With the SEMrush Keyword Research feature, you can easily answer all of these questions.


  • The SEMrush Keyword Research feature provides you with well-tried and tested keywords—the ones that help your competitors’ and industry leaders’ websites rank in Google's top results.
  • You'll get extended information on their value for organic and paid research. For every keyword that’s present in our databases, you’ll get useful information such as: CPC, volume, the number of results, trend, and ad copies for the queried term.
  • You’ll also discover which of the biggest web players use each keyword, and their most popular landing pages.
  • Finally, you’ll be able to analyze this data for both desktop and mobile index.

Gather phrase matches and related keywords

Keyword-rich content ensures that your webpages will appear in Google’s top results. Updating your web texts with valuable keywords, as well as variations of those keywords, will help to ensure successful keyword optimization.

SEMrush acts as a powerful generator to enlarge the keyword pool for your website.


The SEMrush Keyword Research feature offers an excellent keyword matching option. With a list of alternate search queries, including particular keywords or keyword expressions, you can increase your web visibility opportunities. The SEMrush Full Search Report is based on a full-text search within a particular regional database and includes: search volume, CPC, and SERP sources for every phrase match.

To provide related keywords, SEMrush analyzes domains that are ranked in the Google top 100 for a particular search term, and provides a list of the keywords they have in common. Using an extended list of synonyms and variations relevant to the queried term will provide an endless source for growing your keyword pool.

Get long-tail keywords


You should never rely solely on top keywords. Of course, the most popular keywords have the biggest search volume; however, every day, thousands of your potential customers use small-volume search terms for their queries. These types of keywords are called long-tail keywords, which represent about 70% of all search traffic.

SEMrush collects keywords with a search volume of at least ten queries per year. You can display your results in SEMrush Keyword Research Reports in ascending order by volume and get long-tail keywords. Since there is less competition for low-volume keywords is less intense, their use will allow a website to easily obtain higher rank.

Explore multinational and multilingual environments

The Internet has no borders. For those who develop international business strategies, SEMrush offers great SEO and PPC opportunities. If you’re targeting users in different countries, you should consider adapting keywords appropriately for each region.


Now you can find keywords in 26 SEMrush regional databases for: the United States (Google), the United Kingdom, Canada, Australia, Russia, Germany, France, Spain, Italy, Israel, Belgium, the Netherlands, Denmark, Finland, Hungary, Ireland, Norway, Poland, Sweden, Switzerland, Singapore, Turkey, Brazil, Argentina, Mexico, and Hong Kong.


For owners of multilingual websites, we offer keyword research in 16 languages: English, French, German, Spanish, Italian, Portuguese, Dutch, Danish, Finnish, Hebrew, Russian, Norwegian, Polish, Swedish, Turkish, and Chinese (Simplified). Therefore, whatever language your target audience speaks, you will be able to reach them.


Please enter correct keyword