Semrush Rephraser Tool

Make your copy more engaging and SEO-friendly: see what parts of your copy need to be improved and instantly rewrite them with our AI paraphrasing tool.

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Create Optimal Copy — for Both Users and Search Engines

Optimize your content for success with our rewriter tool available in the SEO Writing Assistant.

  • Identify all sentences and paragraphs that need improvement.
  • Overcome writer’s block and reword bits of copy in real-time.
  • Integrate with Google Docs, MS Word, or WordPress.
  • Share unlimited free access with your external and internal writers.

Find and Rewrite Text with Low Readability Score

Make sure your copy is easy and enjoyable to read and automatically rewrite bits of text that need improvement.

  • See which words, sentences, or paragraphs are too complex for your audience when compared to your top 10 organic rivals.
  • Click on each piece of text and let the Rephraser tool suggest a simplified and more user-friendly version.
  • Improve the quality of your content, boosting trust and engagement with your readers.

Identify and Rewrite Areas of Potential Plagiarism

  • Detect any potential plagiarism and see original sources.
  • Use the paraphrasing tool to automatically rewrite such sentences in real time.
  • Boost the overall originality of your content, ensuring compliance with Google guidelines and maintaining your reputation.

Choose Your Platform and Share Free Access

Install the SEO Writing Assistant to explore the Rephraser tool on the platform of your choice. Your colleagues and copywriters can use it without registering.

“SEO Writing Assistant is an amazing tool for content marketers, helping them do semantic SEO in a way that’s just smarter and easier and more prescriptive than any other tool that I know.”
Andy Crestodina
Andy Crestodina
Speaker, Content Marketer, Co-founder of Orbit Media

Save Time and Energy Rewriting Copy

Save time with our smart AI rewriter tool and improve the reader experience.

Try It Now for Free