Advance and inspire your marketing career

Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

Advance and inspire your marketing career

Top Experts

Sharing proven step-by-step tactics

100% Free

Education available to everyone

Valuable certification

to enhance your career

Become an AI-Powered Marketer

Led by Michael Olaye, recognized by AdAge as one of the leading authorities in AI in Marketing, this course covers the most practical and immediate ways marketers can save time with GenAI. You will leave with an actionable playbook to using AI in your job today.

New and Upcoming courses and webinars

Semrush Academy: How to Become an AI-Powered Marketer Course
AI
Marketing
Michael Olaye

14 lessons

1 hour

Certification

Become an AI-Powered Marketer

Marketers are being asked to do more with less every day. AI can make this possible, but how? This course covers the most practical and immediate ways marketers increase productivity and success with AI. You'll learn how to level up your prompts and dive into core use cases for AI in marketing: strategy development, campaigns, and content creation. All the while, you'll take a peek into the AI tools and strategies top marketers are using today.
leadership-people-management
Career
Matthew Howells-Barby

9 lessons

1 hour

Certification

Leadership & People Management

Elevate your leadership skills with our course on effective people management. Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency!
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

34 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
digital-advertising-101
Paid Advertising
Marketing
Tim Cameron-Kitchen

6 lessons

1 hour

Certification

Digital Advertising 101

Master the art of building a digital advertising strategy in this comprehensive course. Set objectives, profile your audience, analyze competitors, choose effective channels, create resonant content, allocate budget, and diagnose underperformance.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

34 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
How to grow a successful career in marketing
past
Marketing career
Matthew Howells-Barby
1 hour

How to grow a successful career in marketing: Q&A with Matthew Howells-Barby

Matthew Howells-Barby is an internationally recognized SEO and entrepreneur. As VP of Marketing at Hubspot, he scaled the company’s SEO efforts and built a global team of 90+. Learn the strategies that propelled him to success in this insightful Q&A.
View webinar info
Uncover the roadmap to integrating exceptional local services with your agency
past
SEO
Local SEO
John Halfpenny
Emily Moore
1 hour

Unlocking Agency Growth: Integrating Local Services with Expertise

Ready to take your agency to the next level while boosting value for your clients? To thrive in today's competitive landscape, agencies need to continuously refine and adapt their service to stay ahead of the curve. In this webinar, we’ll uncover the roadmap to integrating exceptional local services with your agency. From diving into the pulse of the local marketing landscape to providing resources and showcasing Semrush tools to simplify the process, this session is a must-see.
View webinar info
Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular courses and webinars

Emoji Marketing Mini-Course

Course

Marketing

PR

5 lessons

16 minutes

Certification

Emoji Marketing Mini-Course
Happy World Emoji Day from us at Semrush! Master the foundations and execution of a successful emoji marketing strategy! This course will guide you through the essentials of emojis, practical examples of when and where to use them, and some fun facts to tie it all together. Learn one of the easiest ways to enhance your brand's communication and engagement!
building-a-b2b-content-marketing-strategy

Course

Business

Content Marketing

Semrush Tools

Analytics

Marketing

9 lessons

55 minutes

Certification

Building a B2B Content Marketing Strategy
This course will cover foundations and execution of a succcessful content strategy. Kathryn Strachan, founder and CEO of a global award-winning content marketing agency will walk you step by step through her content strategy playbook, packed with tons of practical examples and tools.
Olivia Mae Hanlon
past
Webinar
Marketing career
Olivia Mae Hanlon
45 minutes
How to Get a Job in Digital Marketing: AMA with Olivia Mae Hanlon
So, you want to work in digital marketing but are unsure how to land your first job? Where do you start? How do you get that first interview? If this makes you panic and pull up every job board you can find, don’t worry – in this personal AMA (Ask Me Anything), Olivia Mae Hanlon will tackle all the thorny questions keeping you up at night. Questions like: - How do I get my first digital marketing job? (I have no experience!) - Which certifications should I take to impress potential employers? - What are the best entry-level digital marketing jobs? - How do I ace my interview?
View webinar info
Nitin Karunakaran
Wells Dunscombe
past
Webinar
SEO
Local SEO
Nitin Karunakaran
Wells Dunscombe
1 hour
Master The Local SEO Audit and Strengthen Your Sales Pitch
Discover advanced SEO tools and techniques designed to power up your agency's growth. Our experts will guide you on how to gather local competitive intelligence, check your clients’ online visibility, and uncover growth opportunities to build a strategic Local SEO plan. We’ll unveil how to access data and visual metrics to enhance your sales proposals, present findings in client-friendly formats—even for non-SEO experts— so you can win more local businesses with Semrush tools. We’ll also share success stories, proven tactics and templates for crafting a compelling sales pitch.
View webinar info
Semrush Academy: Get a Job in Digital Marketing (with no experience)

Course

Career

15 lessons

1 hour

Certification

Get a Job in Digital Marketing (with no experience)
The demand for digital marketers is skyrocketing, and there are so many exciting career opportunities to explore. But how do you get your first job with no prior experience? Our course is designed to equip you with all the essential knowledge and practical tips to secure your first job in digital marketing.
Jeff Sauer
Julie Brade
past
Webinar
SEO
Analytics
Jeff Sauer
Julie Brade
45 minutes
Your Last-Minute GA4 Survival Guide
On July 1st we say goodbye to Universal Analytics—forever. Join Google Analytics experts Jeff Sauer and Julie Brade for a fast-track session to prepare you and your business for GA4. This session will cover the key differences between the two platforms, provide a step-by-step guide on switching over, and offer practical tips to prepare for the change. Whether you're already mourning Universal Analytics or looking to deepen your understanding of GA4, this webinar will equip you with the knowledge needed to navigate this important update.
View webinar info

Learn Digital Marketing with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Marisha Lakhiani

Marisha Lakhiani

Marisha currently serves as the Chief Growth Officer at Mindvalley and is the driving force behind a staggering $150 Million in revenue.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Tim Cameron-Kitchen

Tim Cameron-Kitchen

Tim is the founder of Digital Agency Exposure Ninja, focusing on paid advertising, SEO, Content Marketing and web development.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.