Digital Advertising 101
Master the art of building a digital advertising strategy in this comprehensive course. Set objectives, profile your audience, analyze competitors, choose effective channels, create resonant content, allocate budget, and diagnose underperformance.
Who is this сourse for?
Tailored for marketers, business owners, and advertising enthusiasts, this course enhances your skills in crafting effective digital advertising strategies. Ideal for beginners seeking fundamentals or professionals aiming to elevate their strategic approach, this course offers valuable insights to navigate the dynamic digital advertising landscape successfully. |
What you’ll learn
This course offers a comprehensive understanding of crafting impactful digital advertising strategies, covering objective setting, audience profiling, competitor analysis, channel selection, resonant content creation, budget allocation, and performance diagnosis.
By the end, you'll be able to strategically design and implement effective digital advertising campaigns.
Tim Cameron-Kitchen
Tim Cameron-Kitchen is the founder of Digital Agency Exposure Ninja. Tim fell in love with search whilst his first Google ad campaign way back in 2006, when search marketing was super easy! After starting his career as a professional drummer, Tim built a website for his next door neighbour which did well, and ended up building dozens more websites for tradespeople. After writing a book about the process he was using to promote these websites on Google, Tim started Exposure Ninja and grew it to a team of 100. Today, Exposure Ninja works with clients around the world doing paid advertising, SEO, Content Marketing, web development and email marketing. Tim is also the host of the Exposure Ninja digital marketing podcast and the Exposure Ninja YouTube channel.Course Structure
1
Intro
1 video
1 minute
2
Lesson 1: Goals of Digital Advertising
1 video
24 minutes
3
Lesson 2: Types of Digital Advertising
1 video
28 minutes
4
Lesson 3: Advertising CPM & Other Metrics
1 video
17 minutes
5
Lesson 4: Competitor Research
1 video
16 minutes
6
Lesson 5: Creating Your Digital Advertising Strategy
1 video
25 minutes
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