Digital marketing course catalog

Enrich your marketing skills with the help of best-in-class industry experts.

What Do You Want to Learn?

Keyword Research with Semrush: A Step-by-Step Guide
SEO
Semrush Academy
6 lessons
44 minutes
Certificate
Keyword Research with Semrush: A Step-by-Step Guide
Learn how to navigate Semrush’s core tools for conducting keyword research, creating a keyword strategy, and uncovering new, winning keyword ideas. These tools will also help you uncover what your competitors are doing so you can get ahead.
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marketing strategy course
SEO
Semrush Academy
3 lessons
30 minutes
Certificate
How to Create an Effective Marketing Strategy
Ready to move ahead of your competition? Developing an effective marketing strategy is a great place to start. In this course, you’ll learn the components of a solid marketing strategy, how to set business goals, and how to do a competitor analysis.
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analytics-for-in-house-marketing-teams
SEO
Jeff Sauer
9 lessons
1 hour
Certificate
Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers
This essential course is jam-packed with strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. You’ll learn exactly what to focus on so you can get more results while collecting less data.
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Social Media Marketing Crash Course with Janet Machuka
Social Media
Janet Machuka
6 lessons
1 hour
Certificate
Social Media Marketing Crash Course
Learn social media marketing fundamentals in this hands-on course. Discover how to develop audience insights, track competitors' social channels, and much more.
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Jeff Sauer
SEO
Jeff Sauer
7 lessons
2 hours
Certificate
Fundamentals of Marketing Analytics
Gain a competitive edge by learning the fundamentals of marketing analytics. You will discover methods to measure campaigns through platforms such as Google Analytics, Google Search Console and Semrush to help analyze and optimize your strategy.
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Content Marketing Chima Mmeje
Content Marketing
Chima Mmeje
5 lessons
1 hour
Certificate
Content Marketing Principles for Business
This hands-on course teaches the essential principles and business objectives of content marketing. You’ll discover ways to research, develop, and align appropriate content for your target audience.
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