Did you know that one-third of all webpages in existence are blogs? If you want to stay on top of hot trends and maintain a competitive edge with your blogging, it’s crucial to know the most current blogging statistics.
Without further ado, let’s dig into the blogging statistics you need to know to create a blog or keep your current blog thriving.
- Blogging Growth Statistics
- Blog Length, Frequency, and Time Statistics
- Blogger Influence Statistics
- Blog Post Quality Statistics
- Blog Marketing Statistics
- Blogging Platform Statistics
- Blogging Content Statistics
- Blogging Income Statistics
- Blogging SEO Statistics
- Guest Blogging Statistics
- Is Blogging Still Relevant In 2021?
Blogging Growth Statistics
- In 2020, there were 31.7 million bloggers in the United States.
- Blogging talent is growing. Between 2014 and 2020, the number of bloggers in the United States increased by 10 million.
- There are more than 500 million blogs out of 1.7 billion websites.
- Over 409 million people view more than 20 billion pages each month.
- Users produce around 70 million new posts and 77 million new comments each month.
- Content marketing is predicted to be an industry worth $412.88 billion by 2021.
- There are 89,409 Google searches per second.
Blog Length, Frequency, and Time Statistics
- Bloggers are spending longer on each post every year. In 2014, bloggers spent only two hours on a blog post before hitting publish.
- In 2020, the majority of bloggers spent over six hours on each post!
- Spending more time on a post pays off. Bloggers who spend six-plus hours on a post report strong results by 31%.
- On average, long-form content generates eight times more page views, three times more social media shares, and nine times more leads than short-form content.
- The median average time spent reading an article is 37 seconds.
- 75% of people prefer reading articles under 1,000 words.
- While shorter articles are preferred, longer articles do better in rankings and website visits because they are more comprehensive.
- Blogs that earn over $50,000 per year say their most popular posts are 2,424 words long. That’s an entire 83% longer than those of low-income bloggers!
- Bloggers who publish daily get 57% better results than those who publish multiple times per week.
- The best time to publish to attract the most traffic is Monday at 11 a.m. EST.
- To get the most comments, the best time to publish is Saturday morning from 9 a.m. EST.
Blogger Influence Statistics
- 46% of people take recommendations from bloggers/vloggers into account.
- The influence of celebrity bloggers on consumers’ apparel purchases in the U.S. was as much as 12.4% for millennials in 2019.
- Also, in 2019, non-celebrity bloggers influenced the apparel purchases of 10.7% of millennials.
- 61% of people say their purchase decisions came from watching vlogs on YouTube.
- Unlike traditional celebrities, vloggers feel more relatable, accessible, and authentic to users.
- Vloggers reach more Americans aged 18 to 34 than any television network.
- Contributor quotes from influential sources are simple and effective. However, only 37% of bloggers insert quotes from experts into blog posts.
Blog Post Quality Statistics
- More than one-third of high-earning bloggers (those who make over $50,000 annually) say the demand for high-quality content is higher than ever.
- 38% of bloggers say one of their biggest challenges is creating quality content consistently.
- 34% of buyers will make an unplanned purchase after reading quality content.
- Quality content is rated the No. 1 most important factor among all bloggers.
- 32% of readers agree that accurate content is amongst the most crucial factors in quality content.
- 23.84% of readers say bad content quality destroys a blog’s credibility.
Blog Marketing Statistics
- 84% of companies have a content marketing strategy.
- Blog posts remain the most effective form of content over email, ebooks, and white papers.
- Google AdSense is the most popular monetization method for bloggers, followed by affiliate marketing.
- High-income bloggers are 2.5 times more likely to sell a product or service when using AdSense.
- Marketing efforts for bloggers include social media (94%), SEO (63%), email marketing 66%), partnerships and collaborations (19%), community or forum management (13%), influencer collaboration (12%), and paid services (15%).
- 21% of bloggers focus more on marketing than on the content itself.
- 70% of bloggers who earn over $50,000 say they are very active marketers.
- 40% of high-income bloggers use Mediavine for ads.
- Blogging is so scalable and affordable that it’s the third most common content marketing strategy for businesses.
- Bloggers who utilize blogging for marketing purposes see 13 times the ROI of businesses that don’t.
Blogging Platform Statistics
- As of April 2020, Tumblr is home to 496.1 million individual blogs.
- Over 50% of bloggers who use Facebook as their primary platform say it has gotten harder to get traffic over the past two years.
- Wix provides a blogging platform to over 180 million users.
- Squarespace hosts 2.5 million blogs.
- High-income bloggers put more focus on YouTube, Instagram, Pinterest, and Reddit.
- WordPress powers 39.9% of all webpages.
- WordPress owns 64.2% of the market share.
Blogging Content Statistics
- Webinars, roundups, interviews, gated content, guides, and ebooks are the most effective content types.
- The most popular type of content among bloggers are “how-to” articles (77%), followed by listicles (57%), and news and trends (47%).
- 90% of bloggers include images in their blog posts.
- Only one in four bloggers add videos in posts.
- 34% of bloggers say they experience strong results after including videos in blog posts.
- Bloggers who added ten-plus images in a blog post reported stronger results.
- Only 3% of bloggers add more than ten images in blog posts.
- 32% of bloggers agree that original research is also a contributing factor to strong results.
- 53% of bloggers offer downloadable bonus content in exchange for email addresses.
Blogging Income Statistics
- Food and personal finance bloggers make the most income. The food bloggers make a median monthly income of $9,169, while personal finance bloggers make $9,100.
- The next two niches with the highest income are lifestyle/mommy blogs ($5,174) and travel ($5,000).
- Food bloggers make 42% of their income from ads and 10% from affiliate marketing.
- Bloggers who make between $7,500 and $25,000 per month get 42.2% of their revenue through affiliates.
- The average monthly salary of a blogger is $8,000.
- 25% of WordPress bloggers make a full-time living.
- 26% of bloggers invest $10 to $50 per month on their blogs.
- About 65% of bloggers make money from freelance writing.
Blogging SEO Statistics
- The #1 traffic source for high-income bloggers is organic traffic from Google.
- On average, companies who blog produce 67% more leads per month.
- High-income bloggers are 4.3 times more likely to use keyword research when deciding what to write about than low-income bloggers.
- Longer reads (3,000 words or more) receive 3.5 times more backlinks than average length articles.
- Scoring the featured snippet is the most effective way of stealing traffic from competitors.
- 90% of the data the brain transmits is visual. That’s why optimizing images for SEO is crucial.
- Updating blog posts can increase traffic by 106%.
Guest Blogging Statistics
- 76% of editors plan to publish 1-10 guest posts per week.
- The main reason why editors publish guest posts is to share fresh ideas, new opinions, and expertise with their audience.
- 79% of editors say the guest posts they receive are too promotional.
- 93% of editors use page views to measure the success of a guest post.
- 71% of editors say that editing is the most time-consuming task when reviewing guest post content.
- 56% of guest bloggers post for multiple sites, while 7% post for just one site.
- Most guest bloggers (84%) do the outreach themselves, and 87% develop their own article topic ideas.
- 37% of guest bloggers are staff members of a company, while 8% are freelancers.
- On average, most bloggers write 1-5 guest posts per month.
Is Blogging Still Relevant In 2021?
Yes, blogging is still relevant in 2021.
A few years ago, blogging was picking up, and some of the first bloggers shared their success stories with the rest of the world, causing people to quit their full-time jobs and become bloggers. By now, the internet is saturated with blogs.
Having said that, it’s not about getting a blog up and running, having the most creative content, or pumping out as many articles as you can anymore. The secret to keeping your blog relevant today lies in staying on top of the blogging statistics, powering up your content marketing efforts, and having a powerful link-building strategy.
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