As if ad fraud and viewability weren’t enough to keep the online advertising industry up at night, over the past few years, a new monster has taken their place under the proverbial bed. It’s ugly, it’s mean, and it blocks your ads. While adoption of ad blockers is on the rise, undoubtedly affecting publishers, many wonder if it has, in fact, affected advertisers and ad spending?
When it comes to PPC automation, there are several tactics that you can conquer yourself. There are achievable and actionable steps you can take to create a successful PPC automation process. That’s why KlientBoost and SEMrush have partnered up to bring you these six PPC automation ideas, so you can start to see better results using less time and energy.
In the search for a method that delivers genuine consumer engagement, brands are beginning to turn to native ads on social media — in feed ad units that match the look and feel of the platform housing them. This approach, when combined with native initiatives elsewhere on the web, actually outpaces standard display advertising by a healthy margin.
Not every business manages to win 1 million users and grow its toolkit tenfold. For SEMrush these two pivotal milestones were achieved in 2016. This was a truly remarkable year for us. However, there’s one more important number we can’t help but share with you. Throughout 2016, 100 important updates have been released, which makes us confident that SEMrush is now an all-encompassing marketing suite.
Want to know how?
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