7 min read
A Guide to Sitelink Extensions: Improve Your PPC AdsSitelink extensions can help you maximize your ad‘s space and relevancy to the user. We‘ll explore how they work and how to add them to your campaigns.
Erika VaragouliMay 25, 2021
PPC
12 min read
How to Create a Negative Keyword List with SemrushNegative keywords ensure your PPC campaigns are relevant and effective. Learn how they work, and how to use Semrush to generate your own list of negative keywords.
Michelle OfiweMay 18, 2021
10 min read
What’s Google Advertising? A Guide to Google AdsGoogle’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.
Michelle OfiweApr 17, 2021
8 min read
A Guide to Google Local Services AdsLooking to get more leads for your local business? Read our guide to setting up Google Local Services ads
Connor LaheyMar 18, 2021
7 min read
How To Keep Your Google Ads Costs Under Control
Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way.Rob WatsonSep 25, 2020
18 min read
What Is PPC (Pay Per Click)? An Introduction to PPC Marketing
In this guide, we‘ll help you to understand what PPC is and how it works, as well as making sure that you‘re familiar with the different platforms (predominantly Google Ads and Bing Ads) and how they work and how you can use these to drive success and enjoy a strong ROAS for your business from the channel.James BrockbankJul 27, 2020
15 min read
How To Get Started with PPC Automation in 7 Steps
Automation is a common practice for businesses in 2020, offering efficient ways to quickly knock out certain tasks. This is particularly true in the world of paid marketing. PPC automation can help you save time and money while driving more results. In this post, we’re going to take a closer look at how you can use PPC automation to grow your business with 7 simple steps.Elizaveta ShutovaJul 24, 2020
11 min read
What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns
The cost per click (CPC) that you pay when you bid on keywords with PPC plays a huge part in your campaign‘s profitability. But there is more at play to optimize your account than just reducing your max CPC bid in your account. We‘ll look at why this is the case and proven methods of bringing the cost down.Erika VaragouliJul 17, 2020
5 min read
Pausing Your PPC Campaigns Due to Coronavirus? Read this first...
The Coronavirus pandemic has had a huge impact on businesses around the world, and whenever there is economic uncertainty, one of the first things to get axed is marketing budgets and campaigns. Discover hidden opportunities that are currently available due to the Coronavirus.Shirish AgarwalApr 16, 2020
10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.Elizaveta ShutovaNov 21, 2019
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