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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic. This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.
PPC
This step-by-step guide will help you learn how to set up and create your first YouTube video ads sequencing campaign in under 20 mins. YouTube video ads sequencing campaign is a great way to push your message in a sequence which will help you drive deeper engagement, awareness & consideration.
PPC
We are back with SEMrush questions that were received during webinars, but due to time restraints were not answered. Obviously, we want to help our community as much as possible, so we reached out to experts with the very specific questions submitted and asked for their insights; you will see each of them below.
PPC
A data-powered guide for ad publishers and content creators wanting to turn their website, blog or any other online medium into a monetization powerhouse. Learn the magic formula of monetization, combine the trinity force of SEO, CPC and CTR and make the most out of your domain‘s advertising potential with SEMrush tools!
PPC
Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Google Ads is the easiest place to start because you control what it shows and it‘s right at the top.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

PPC
This checklist will show you which tools and reports in the SEMrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign. Links to each area of the software are in the body of this post.
PPC
This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.
PPC
When you are running a large Amazon campaign on multiple ad accounts at the same time, you can find yourself spending a lot more time than you should clicking between different screens and doing repetitive adjustments over and over. Bulk operations is the perfect solution for you if you find yourself in that scenario.
PPC
In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos. And see best practices for several industries with examples.
PPC
This video will explain to you how to choose the best possible creative to pull your target audience off of whatever they are doing on the web. Learn how to write the best creative to distract them, pull them away, and get them onto the best possible landing page, which will then turn them into a converting user.

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