PPC

9 min read

What’s Google Advertising? A Guide to Google AdsGoogle’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.

Michelle OfiweApr 17, 2021

PPC

8 min read

A Guide to Google Local Services AdsLooking to get more leads for your local business? Read our guide to setting up Google Local Services ads

Connor LaheyMar 18, 2021

PPC

7 min read

How To Keep Your Google Ads Costs Under ControlGoogle Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way.

Rob WatsonSep 25, 2020

PPC

18 min read

What Is PPC (Pay Per Click)? An Introduction to PPC MarketingIn this guide, we‘ll help you to understand what PPC is and how it works, as well as making sure that you‘re familiar with the different platforms (predominantly Google Ads and Bing Ads) and how they work and how you can use these to drive success and enjoy a strong ROAS for your business from the channel.

James BrockbankJul 27, 2020

PPC

15 min read

How To Get Started with PPC Automation in 7 Steps

Automation is a common practice for businesses in 2020, offering efficient ways to quickly knock out certain tasks. This is particularly true in the world of paid marketing. PPC automation can help you save time and money while driving more results. In this post, we’re going to take a closer look at how you can use PPC automation to grow your business with 7 simple steps.

Elizaveta ShutovaJul 24, 2020

PPC

11 min read

What Is Cost Per Click (CPC)? 9 Tried and Tested Ways to Optimize Your Advertising Campaigns

The cost per click (CPC) that you pay when you bid on keywords with PPC plays a huge part in your campaign‘s profitability. But there is more at play to optimize your account than just reducing your max CPC bid in your account. We‘ll look at why this is the case and proven methods of bringing the cost down.

Erika VaragouliJul 17, 2020

PPC

5 min read

Pausing Your PPC Campaigns Due to Coronavirus? Read this first...

The Coronavirus pandemic has had a huge impact on businesses around the world, and whenever there is economic uncertainty, one of the first things to get axed is marketing budgets and campaigns. Discover hidden opportunities that are currently available due to the Coronavirus.

Shirish AgarwalApr 16, 2020

PPC

10 min read

Top Paying AdSense Keywords and Best Adsense Niches for 2020

If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.

Elizaveta ShutovaNov 21, 2019

PPC

6 min read

The Semrush Checklist for Running a Successful PPC Campaign

This checklist will show you which tools and reports in the Semrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign. Links to each area of the software are in the body of this post.

Luke HarselAug 23, 2019

PPC

11 min read

How To Plan a Successful PPC Campaign

We at Semrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.

Julia OlennikovaMay 29, 2019

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