PPC
Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.
Want to avoid Keyword Cannibalization in your adds? Joel Bondorowsky explains how to do this in a few simple steps. Learn how to find and extract keyword data, create reports, how to handle negative keywords, and how to manage different keywords for different campaigns.
This video is part of our Weekly Wisdom series which will feature experts on a variety of topics. This week we have Joel Bondorowsky discussing Day Parting Reports for Google Ads. Joel will show you how to create a report so that you can understand how much conversion rate variations, by hour of the day and day of the week, are hurting you so that you can make the proper adjustments.
Pamela Lund has been a part of the online marketing industry for almost twenty years. She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.
![Preview: Top PPC Skills and Platforms for 2019 [Data + Commentary from Paid Media Experts]](https://cdn.semrush.com/blog/static/media/e0/e6/e0e62700e1f9f73f3c2c002b1823a334/resize/236x-/ppc-skills-banner-blog.png)
To help look ahead to understand what platforms and techniques will be trending in PPC in 2019, we’ve turned to 6 PPC experts from different countries to get insight into what changes we should expect in the coming year. Explore what skills you will need to be sought-after as a PPC expert in the nearest future.
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and SEMrush’s Display Advertising report as the main data source.
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
Amazon advertising is the best way to get ahead of your competitors by bringing traffic to your product page. Getting started doesn‘t have to be complicated. Your Amazon PPC journey starts with the launch plan outlined in this article.
I hear all the time from clients that they don’t see an ROI from their video campaigns. While I will argue any day that the goal of video ads shouldn’t be direct conversions, we still have ways to prove some ROI on the campaigns. In this post, I am going to show you an easy approach to show the impact of what your video ads could have on your other campaigns.
Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.