6 min read
Improve Your ROAS with Geofencing MarketingGeofencing is a marketing technique used to identify potential prospects based on their location. Learn how it can help improve your ROAS!
Amy BishopOct 26, 2021
PPC
7 min read
11 Killer Tactics for Your Local Online Marketing StrategyFrom optimizing your Google My Business profile to launching geofencing campaigns, there are plenty of great ways to boost your local online marketing strategy.
Amy BishopOct 26, 2021
6 min read
Dynamic Search Ads Explained & How Best to Use Them in Your StrategyDynamic search ads are a campaign type that allows advertisers to capitalize on queries that might not have otherwise triggered their ads. Learn more before trying it out for your business!
Amy BishopOct 25, 2021
7 min read
Top 11 Mistakes to Avoid When Setting Up a Google Ads CampaignBefore you set you your next Google Ads campaign, learn what common pitfalls to avoid to optimize your success!
Amy BishopSep 09, 2021
12 min read
How to Skyrocket Profit on Google Ads (6 Best Ways)
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Google Ads Certified and Google Ads obsessed, and who watched his business grow by 300% over the last 36 months.Paul PaquinAug 14, 2021
6 min read
A Guide to Sitelink Extensions: Improve Your PPC Ads
Sitelink extensions can help you maximize your ad‘s space and relevancy to the user. We‘ll explore how they work and how to add them to your campaigns.Erika VaragouliMay 25, 2021
12 min read
How to Create a Negative Keyword List with Semrush
Negative keywords ensure your PPC campaigns are relevant and effective. Learn how they work, and how to use Semrush to generate your own list of negative keywords.Michelle OfiweMay 18, 2021
10 min read
What’s Google Advertising? A Guide to Google Ads
Google’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.Michelle OfiweApr 17, 2021
8 min read
A Guide to Google Local Services Ads
Looking to get more leads for your local business? Read our guide to setting up Google Local Services adsConnor LaheyMar 18, 2021
7 min read
How To Keep Your Google Ads Costs Under Control
Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way.Rob WatsonSep 25, 2020
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