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All articles for PPC

PPC
Do marketers and agencies really understand the incredible narratives these metrics can tell us when combined? After activating a search campaign, reviewing the data will help get you an idea of what is working and what isn’t. We share to look at when assessing the performance of your ads.
SEO
This checklist offers a straightforward process that anyone can use to start building master lists of target keywords in any market or niche. Use this approach on SEMrush to find valuable keywords for your SEO and PPC campaigns.
PPC
Choosing the most suitable PPC agency may not be an easy affair. You need a professional agency to manage your PPC campaign. You have many choices available to you. Before you begin your research, you must be able to answer the following questions to find the best professional for your needs.
PPC
When it comes to PPC automation, there are several tactics that you can conquer yourself. There are achievable and actionable steps you can take to create a successful PPC automation process. That’s why KlientBoost and SEMrush have partnered up to bring you these six PPC automation ideas, so you can start to see better results using less time and energy.
PPC
In the search for a method that delivers genuine consumer engagement, brands are beginning to turn to native ads on social media — in feed ad units that match the look and feel of the platform housing them. This approach, when combined with native initiatives elsewhere on the web, actually outpaces standard display advertising by a healthy margin.
SEO
Not every business manages to win 1 million users and grow its toolkit tenfold. For SEMrush these two pivotal milestones were achieved in 2016. This was a truly remarkable year for us. However, there’s one more important number we can’t help but share with you. Throughout 2016, 100 important updates have been released, which makes us confident that SEMrush is now an all-encompassing marketing suite.
SEO
Which day gets more attention from search? Cyber Monday or Black Friday? Using SEMrush data, we compared three major retailers and three major ecommerce sites to see how Black Friday and Cyber Monday are targeted with SEO, PPC and PLAs.
PPC
We asked the SEMrush PPC team to share its 15-piece toolkit that can be useful for all the paid traffic specialists who work in a never-ending circle “plan - implement - analyze”.
PPC
In this SEMrush Chat recap, you’ll find several smart remarketing strategies for targeting users who were already interested in your product or service. We were excited to have Arnout Hellemans as our special guest.
PPC
The Google Display Network (GDN) is one of two Google AdWords networks which allow businesses to place display advertisements on a vast amount of sites across the web. Although this is a passive form of advertising, compared to the Google’s Search Network, the company estimates that GDN involves more than 90% of the internet users – but there‘s a problem.

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