8 min read
7 min read
How To Keep Your Google Ads Costs Under ControlGoogle Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way.
Rob WatsonSep 25, 2020
18 min read
What Is PPC (Pay Per Click)? An Introduction to PPC MarketingIn this guide, we‘ll help you to understand what PPC is and how it works, as well as making sure that you‘re familiar with the different platforms (predominantly Google Ads and Bing Ads) and how they work and how you can use these to drive success and enjoy a strong ROAS for your business from the channel.
James BrockbankJul 27, 2020
15 min read
How To Get Started with PPC Automation in 7 StepsAutomation is a common practice for businesses in 2020, offering efficient ways to quickly knock out certain tasks. This is particularly true in the world of paid marketing. PPC automation can help you save time and money while driving more results. In this post, we’re going to take a closer look at how you can use PPC automation to grow your business with 7 simple steps.
Elizaveta ShutovaJul 24, 2020
11 min read
The cost per click (CPC) that you pay when you bid on keywords with PPC plays a huge part in your campaign‘s profitability. But there is more at play to optimize your account than just reducing your max CPC bid in your account. We‘ll look at why this is the case and proven methods of bringing the cost down.
Erika VaragouliJul 17, 2020
The Coronavirus pandemic has had a huge impact on businesses around the world, and whenever there is economic uncertainty, one of the first things to get axed is marketing budgets and campaigns. Discover hidden opportunities that are currently available due to the Coronavirus.
Shirish AgarwalApr 16, 2020
10 min read
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
Elizaveta ShutovaNov 21, 2019
22 min read
Developing and managing SEM campaigns at scale can be difficult, but it doesn‘t have to be. Discover a labor-saving process for building large PPC accounts with multiple products that is fast, flexible, and easily managed.
Elias DabbasApr 11, 2019
To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.
Joel BondorowskyMar 12, 2019
8 min read
PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.
Julia OlennikovaFeb 28, 2019
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