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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

SEO
In this special 2nd episode of Weekly Wisdom, our contributors will share with you the best tips on what NOT to do in 2020.
SEO
In this special episode of Weekly Wisdom, our contributors will share with you the best tips on what to do in 2020.
PPC
This extensive guide will help you to set up Nielsen Attribution (previously known as Visual IQ) and make sure it provides accurate data.
SEO
When marketers are looking at different marketing platforms and channels, they’re typically looking at them in isolation. Knowing how to leverage advertising data for organic results and organic data for your PPC campaigns, however, is crucial. To help with this, we’re going to take you step by step through the process of finding the data you can use to advance your campaigns on both marketing platforms along with sharing some advice from top experts in the field.
PPC
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

SEO
SEO or PPC, or both? Most people and businesses that are new to the industry don‘t know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both. In last week‘s #SEMrushchat, our community and guests shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, and much more. Check it out.
PPC
Google Ads audiences are a powerful feature that can be leveraged to optimize search campaigns. Let‘s take a look at ways in-market audiences can be leveraged to improve the quality of search traffic and increase conversions rates.
PPC
Google Display Network has the power to help you reach 90% of the global internet right where your target customer browses. Advertisers in the business and industrial sector can leverage these best practices on target demographics, topic areas, devices, and display sites to secure the greatest returns for their ads in 2019.
PPC
The challenge of keeping up with the latest E-Commerce innovations can be difficult. However, the opportunities available via the relatively new introduction of Google Comparison Shopping Services (CSS) are key knowledge for anyone marketing an E-Commerce business. Learn how Google CSS shortens the customer journey, removes any brand disparity, and can deliver more sales for less budget.
PPC
Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic. This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.

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