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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
PPC
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.“ It‘s here to stay, and new avenues are taking its place as the next “rising star.“ Read more.
SEO
The madness of Black Friday has passed and now everyone is preparing for the Christmas and New Year holidays. And Google is no stranger to that. We can see how the search giant is preparing for the festive season with #SmallThanks to small businesses, richer product knowledge panels for mobile and a more comprehensive and advanced functionality in AdWords.
PPC
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.
SEO
In this digest find the latest news from Google: from the long-awaited arrival of the mobile-first index, to parallel tracking for ads, introduction of new payment service and much more that happened between October 18 - November 1.

PPC
Whether we like it or not, remarketing is all around us. Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision. Find out all you need to know and do to optimize an effective remarketing campaign that generates ROI.
SEO
In this digest, we keep you updated with the latest Google news that happened between October 4 - 18, from new Google AdWords interface to Mobile-First index tests and much more. Don‘t miss this important updates.
SEO
Catch up with the latest Google news related to changes in snippets, Auto Ads beta, new project for startups and much more that happened between September 20 - October 4.
PPC
We decided to get the essential PPC do’s and don’ts that help marketers to get the most out of their advertising campaigns. Brad Geddes, along with our other SEMrush Chat guests, shared their experience and views on how to make sure that you spend your budget as effectively and efficiently as possible:
PPC
The desktop is dead, the leaderboard is the king: SEMrush has conducted its first display advertising study pulling together information on over 2 billion impressions. As a result, we identified several interesting trends and patterns that will help advertising specialists make more data-driven decisions in their upcoming GDN campaigns.