PPC
Before your advertising campaign goes live, huge preparatory work is required. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.
If outside sources of traffic consistently bring in great customers, let‘s utilize PPC to get more of them. This blog will show you how to use your referral sources in Google Analytics to build Display campaigns targeting new and relevant users.
Early next year, Google will shake up the online advertising world with the introduction of its newest version of Chrome. The biggest change to Chrome, which is the world’s most popular web browser, is that it will begin blocking ads on websites that are determined by Google to be overly intrusive or annoying to a user’s online experience. Here is what you need to know...
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
We recently ran a Facebook ad campaign for a client and found that over a five month period we had potentially reached the highest ad group frequency we had ever seen, 95.68. So how high can an ad frequency go and still convert?
We‘ve analyzed Australia‘s top online retailers and summarized 10 winning techniques they use to create effective ad copies that convert strangers into customers. Plus, we‘ll teach you how to automate ad copy creation (without losing quality).
This spring, Google rolled out a generous portion of updates. Our PPC team has figured out 4 important factors that will help increase the efficiency of your PPC campaigns in 2017, and explored some ways you can benefit from them.
Most AdWords strategies start (and often end) with a focus on keywords, ad copy and basic budgeting.The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.
AdWords script for excluding children‘s channels.
Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using SEMrush tools.
Are you looking for useful and top end PPC tips? Stop looking for and go on reading. PPC campaigns, when executed in a smart way, can significantly boost your traffic and sales and do so quickly. The challenge is to make your targeted audience notice your message among tons of other proposals and then convince them to click on it.
Want to know how?
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