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SEO

SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

SEO
Rankings are the most traditional metric used to measure success in SEO campaigns. “We rank #1” or “we’re on the first page” are declarations of a job well achieved. We’ve already covered why rankings are a red herring…so where should the focus be instead?As the point of rankings is to generate traffic, and the point of traffic is to generate conversions, let’s shift the conversation to better metrics.
SEO
In every SEO kick-off call I’ve ever had, we always have a slide that covers “SEO Expectations.” This slide explains, among other things, that while related, improving search engine rankings is secondary to increasing the quality and quality of visitors to the website.And yet, a lot of clients seemingly glaze over this point, and within a few weeks after we upload keywords into our rankings platform, they start to obsess over rankings.
SEO
“Are you lactating?” - Mexico“You’ll definitely eat your fingers.” - China“Pepsi bring your ancestors back from the dead!” - China“Every car has a high quality corpse.” - Belgium“Female horse stuffed with wax” or “Bite the wax tadpole.” – ChinaIf you haven’t figured it out yet, these are advertisements gone horribly wrong through translation. Can you guess which U.S. marketing campaigns go with which?
SEO
Testing is a crucial part of SEO, as the effects of implementing best practices differ from brand to brand (i.e Amazon may see a bigger effect from a title tag change than a start up in competitive niche), and you need data to push on with your plans and resource correctly.I’m a fan of the SEO tests created and shared by Rand Fishkin and Dejan, but their experiments tend to be quite grand, which can be difficult to replicate.
The nofollow tag was never meant to be applied to editorial links the way it is today.A decade has passed since nofollow’s introduction, and it would seem that through a combination of Google’s campaigns against low-quality guest blogging, link spam and 10 years of hearsay, something terrible has happened.Some people really believe that nofollowing every external link in all blog content on their domain is a good idea. Currently, SEMrush nofollows most external links in a given blog post.

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SEO experts share their knowledge in different fields of Search Engine Optimization

SEO
The advancement of SEO has been influenced by a number of different things, from social media to content marketing. In fact, it’s as if all marketing practices mixed together yield great SEO.Moz founder Rand Fishkin shared a similar sentiment:When you have a collection of best practices, you can learn a lot from the older practices that led to this point. The same is true with SEO.SEO isn’t just a modern practice.
SEO
As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be 'baked in' to the process right from the start. However, sometimes a website will be built and SEO will be a later consideration (usually if it's because it doesn't rank).
SEO
One thing an SEO must do is monitor KPIs. What is that?KPIs are your “Key Performance Indicators.” If you’re new to SEO, you probably wonder what those are, or you may think that the only KPI that’s important is involved with traffic. Or you saw KPI when you did some keyword research at a particular site, and wondered what it meant then or if it was important. Right?In my mind, each situation is different. A keyword may have a KPI, but that doesn’t mean that it will for your page.
SEO
NAPs, Citations, IYPs? Welcome to the world of local SEO, and this world is in a constant state of flux.In this post we’ll focus on how to improve your local search rankings and cover some best practices. By the end, you’ll be rocking the pack listings like an SEO rock star.
SEO
Getting visitors to your website is a challenging job for many business these days. In fact, the competition for grabbing user attention has never been fiercer.A blog is arguably the most effective tool to summon the desired attention and interest from your users, increase website traffic, generate leads and develop long-lasting, happy customers. eMarketer reveals these trends are expected to maintain an upward course as blogs continue to gain influence in the mainstream media.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

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