SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
My keywords are not visible anymore. How can I optimize my SEO performance?Accept the situation. Be thankful for all the other data sources that are left and outperform your competition!You should remember that when things get harder for everyone, there is always an extra opportunity.That‘s how I like to look at things!By reading this article you will get equipped with a lot of new ideas on how to optimize your SEO performance with and without keyword data.
Videos are rapidly becoming an integral part of the online marketing strategies of influential and innovative companies. They have taken center stage for businesses when it comes to communicating important concepts to their target audiences.However, the audience watching the video may not always click through to the business’ website. There might be multiple reasons for that: The content is irrelevant. They might not be able to find your video easily.
Many people believe that SEO is a reactive process, and many times, that is true. Our kick-off process starts with a laborious audit phase where we evaluate a website under multiple lenses to make sure we able to diagnose issues accurately before we begin “fixing” it. Fixing a website and its keyword strategy is the reactive part of SEO I am talking about. Sometimes, we are not left with much of a choice except to come in and fix problems that may have plagued a site for a long time.
All marketers face the same never-ending plight: climbing the ranks of search engine results to cross paths with the searchers who need their services. But to no avail, the black hat SEO magicians sneak their way through, leaving both you and potential customers empty-handed.Although rising to and staying at the top of search results is a constant struggle, content marketers are familiar with a special brand of frustration these shady characters inspire.
Jeremy will join SEMrush on March 5 for a free webinar, “Find the Words That Stick: Make Your Brand Googleable." Learn more about the webinar after the jump!Nothing will accelerate your brand, or your clients’ brands, more than achieving Simple Clarity. This is the ability to describe your business and what makes it unique in ten words or less.When you achieve Simple Clarity, it makes your brand easier to remember, easier to refer and easier to talk about.
Design is important. Search engine optimization is important. So, how the hell do we get them to play nicely together?The answer is that it takes cooperation from both sides. What most people don’t realize is that SEO and design already fit together fairly nicely. The challenge lies in communication and teamwork.Let’s start by jumping into the minds of each role.
Nick will join SEMrush on February 26 for a free webinar, “Data Mining with SEMrush — Unlocking SEMrush for the Serious SEO'er.” Learn more about the webinar after the jump!If you want to be a mini SEO data scientist, it's a case of simply shifting your mindset from accepting what you're told to challenging assumptions based on rational thinking.Irrational thinking is accepting everything Google tells you without validating it. Most people never question why something is the way it is.
Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015, and although Google has had the ability to search for keywords in Twitter profiles before this deal, the partnership will make the search apply to tweets quicker and more directly.Since no Twitter account is required to view tweets on Google search, Twitter will see increased traffic and visibility.
There has been quite the debate going on in the online world. It’s something you may have noticed if you work or play around in the online industry as a business owner or marketer. The debate is whether or not keywords (and how they rank) are worth tracking. Some people say it’s vital, while others think it is no longer necessary.I believe that rank tracking your money-making keywords is still as important as it was before.
A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.When new leads come into our LocalSpark service we gather some basic information from the prospect.