SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Did you ever stop to think about the importance of the content you publish online? It is the bridge that you build between your company and the audience that you are trying to reach.Sometimes, by refusing to hire a professional who can guide your content creation strategy (or by welcoming the wrong people on board), you can make it increasingly difficult for yourself and the rest of your team to lift your brand off the ground and support its growth.
Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive.I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities.
An effective outreach strategy not only ensures that you receive backlinks to your website but also helps bring in new traffic sources and builds relationships with other website owners. Implementing and maintaining a strong outreach strategy can create an exceptional online presence and ensure your brand’s visibility.
As we already determined on our previous SEMrush Twitter Chat, SEO does not compete with any marketing activities, rather it complements them. Content marketing is a part of the process, and it's probably one of the most important parts.Last week we were discovering SEO copywriting tips on our chat with Stephen Kenwright, Head of Search at Branded3.
My keywords are not visible anymore. How can I optimize my SEO performance?Accept the situation. Be thankful for all the other data sources that are left and outperform your competition!You should remember that when things get harder for everyone, there is always an extra opportunity.That‘s how I like to look at things!By reading this article you will get equipped with a lot of new ideas on how to optimize your SEO performance with and without keyword data.
Videos are rapidly becoming an integral part of the online marketing strategies of influential and innovative companies. They have taken center stage for businesses when it comes to communicating important concepts to their target audiences.However, the audience watching the video may not always click through to the business’ website. There might be multiple reasons for that: The content is irrelevant. They might not be able to find your video easily.
Many people believe that SEO is a reactive process, and many times, that is true. Our kick-off process starts with a laborious audit phase where we evaluate a website under multiple lenses to make sure we able to diagnose issues accurately before we begin “fixing” it. Fixing a website and its keyword strategy is the reactive part of SEO I am talking about. Sometimes, we are not left with much of a choice except to come in and fix problems that may have plagued a site for a long time.
All marketers face the same never-ending plight: climbing the ranks of search engine results to cross paths with the searchers who need their services. But to no avail, the black hat SEO magicians sneak their way through, leaving both you and potential customers empty-handed.Although rising to and staying at the top of search results is a constant struggle, content marketers are familiar with a special brand of frustration these shady characters inspire.
Jeremy will join SEMrush on March 5 for a free webinar, “Find the Words That Stick: Make Your Brand Googleable." Learn more about the webinar after the jump!Nothing will accelerate your brand, or your clients’ brands, more than achieving Simple Clarity. This is the ability to describe your business and what makes it unique in ten words or less.When you achieve Simple Clarity, it makes your brand easier to remember, easier to refer and easier to talk about.
Design is important. Search engine optimization is important. So, how the hell do we get them to play nicely together?The answer is that it takes cooperation from both sides. What most people don’t realize is that SEO and design already fit together fairly nicely. The challenge lies in communication and teamwork.Let’s start by jumping into the minds of each role.