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Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Thanks to Lorenzo Cain of the Kansas City Royals, America was treated to free breakfast from Taco Bell. And I was paid to live-tweet it.Before the World Series began, the fast food chain announced it would give away free A.M. Crunchwraps if someone stole a base in the first two games. It didn’t take long – Cain stole second in the bottom of the sixth in Game 1.For kicks, he even told the locker room, “Who wants Taco Bell? It’s on me.”
The self-proclaimed "front page of the internet" drives headlines, traffic, and new ideas faster than any social network out there today. Savvy digital marketing agencies have turned to Reddit to promote content organically to reach those influential social news aggregators and pray that they don’t get downvoted.
DC and Marvel are "The Big Two" in comic books. Now that geek is chic and comic book movies and TV shows are popular, the rivalry between these companies intrigues a large audience – and marketers should pay attention. From exclusive cover releases to live tweeting TV shows and making announcements at fan conventions, these giants know what they're doing when it comes to marketing.
When it comes to advertising on Facebook, it’s important to remember one thing - a Facebook ad is nothing without its image!Sure... headlines, copy and call to actions are all important. But when so much real estate is dedicated to the image itself, the image becomes a key component of your ad’s performance. Are you guilty of using boring stock photos without giving it too much thought? Stock photos are obvious and perform badly under pressure.
Listen!Do you hear it?Listen closer.That sound? It’s the sound of your audience telling you what they want.What do they want? Listen closely, and you’ll find out.And when you listen, you suddenly have a plethora of content topics that can help you create expert pieces that your audience really wants to see.How can you really truly listen to your audience? Let’s take a look!
What is at the heart of creating digital experiences that resonate with users and prompt loyalty and advocacy? People.Traditional “advertising is the art of arresting the human intelligence just long enough to get money from it” (Quote from Chuck Blore in Ben Bagdikian’s The Media Monopoly).
Have you tried Periscope yet? The livestreaming platform has begun to take off over the past few months as companies seek the best way to draw in new audiences, and potential customers, to their broadcasts.Periscope allows users to share live video streams that generally aren’t available afterwards for repeated viewing – it’s kind of like the Snapchat of video sharing.
The sheer amount of “essential” social media tools out there is astounding. The lists of social media tools you can’t live without have expanded from 10 to 30 to the hundreds, making my eyes glaze over. How do you know which tools are truly great and which ones are superfluous? I’ve cultivated a few questions I find myself asking over and over when looking into social media tools, and which ones answer the call with gusto.
SEO
The growing popularity of social media has led to the drastic changes in the whole web space. As a result, SEO and SEM specialists are now concerned about whether or not social media somehow impacts search engine optimization.Should we pay attention to companies’ social audiences, activities and engagement on Facebook, Twitter and other popular social networks? At first, this topic may seem a little bit vague.
B2B companies that take the time to blog generate 67% more leads compared to those who don’t. And more than a third of marketers say blogs are the most valuable type of content marketing. Taking the time to develop a content strategy for your company is paramount to creating a consistent, strong online presence across social media channels.

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