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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

Apple decided to pull the plug on Topsy recently. The service was a 2013 acquisition. As an oft-used resource by marketers for social analytics and deep Twitter searches, it’s time to take a moment to say RIP, Topsy. But this is also a good time to look at other social analytics tools you need to use now.Analytics is slated to grow in the coming years, and not without a reason.
Social media was a game changer for the modern web. It modernized the way we talk, live, communicate and work – even the way we take photos. And for a lot of businesses, from small to enterprise level, it has become a true silver bullet due to its ability to boost online marketing.But what benefits can social media advertising bring? How should a marketer use it to get conversions.
Star Wars vs. Star Trek: it‘s a standing debate. In reality, most fans are like me: they might prefer one universe over the other, but they like both. Star Trek, Star Wars and their movies, TV shows, video games, comics, novels and more address key themes like humanity, survival, spirituality and ethics. In such a large universe, there‘s room for both, but deep down we all know there‘s a long-standing rivalry.Who wins in a digital marketing battle involving photon torpedoes and the Force.
If you’re not currently using video to reach new audiences, you should be and here’s why: 4% of online users view at least one video per month 100 million users watch at least one video per day 90% of consumers say video has helped them make a buying decisionEnough to convince you? I hope so.When it comes to video we have old kids like YouTube and some new kids on the block such as Periscope and Twitch TV.
We digital marketers share the same goal: to reach as many online customers as possible.We focus on finding keywords they’d use when searching for products or services that we promote. We create content our audiences crave and devise strategies to present it to them at the most convenient time…don’t we.
Yes, the title of this article is dripping with sarcasm, but I’ll stop there.Here‘s why. Author David Foster Wallace wrote this about sarcasm:Even gifted ironists work best in sound bites. I find them sort of wickedly fun to listen to at parties, but I always walk away feeling like I‘ve had several radical surgical procedures.
Thanks to Lorenzo Cain of the Kansas City Royals, America was treated to free breakfast from Taco Bell. And I was paid to live-tweet it.Before the World Series began, the fast food chain announced it would give away free A.M. Crunchwraps if someone stole a base in the first two games. It didn’t take long – Cain stole second in the bottom of the sixth in Game 1.For kicks, he even told the locker room, “Who wants Taco Bell? It’s on me.”
The self-proclaimed "front page of the internet" drives headlines, traffic, and new ideas faster than any social network out there today. Savvy digital marketing agencies have turned to Reddit to promote content organically to reach those influential social news aggregators and pray that they don’t get downvoted.
DC and Marvel are "The Big Two" in comic books. Now that geek is chic and comic book movies and TV shows are popular, the rivalry between these companies intrigues a large audience – and marketers should pay attention. From exclusive cover releases to live tweeting TV shows and making announcements at fan conventions, these giants know what they're doing when it comes to marketing.
When it comes to advertising on Facebook, it’s important to remember one thing - a Facebook ad is nothing without its image!Sure... headlines, copy and call to actions are all important. But when so much real estate is dedicated to the image itself, the image becomes a key component of your ad’s performance. Are you guilty of using boring stock photos without giving it too much thought? Stock photos are obvious and perform badly under pressure.

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