Social media articles to help you gain more visibility on social channels, raise brand awareness and improve your social strategy. Expert content covering actionable tips, effective strategies and best tools for Twitter, Facebook, Linkedin, Instagram, Quora, TikTok and Reddit.
According to recent data, 65.8% of U.S. businesses are using Twitter for marketing purposes, and by 2017, this number is expected to increase to 67.2%. When used correctly, it can be a powerful marketing tool to help bring in new customers, and keep existing ones engaged.
Social media should have seen this coming. The world has been enthralled with the moving picture ever since it was first presented by Thomas Edison in 1889 (ironically it can be viewed on YouTube). It stands to reason that the appetite for video on social media would be too much for just one, albeit huge, platform to handle.
If you ever thought about influencers‘ social media success, you‘ve probably noticed a number of factors that are involved in the influencers popularity. There are certain common things which take their personal brands to the next level such as a huge number of followers, a dedicated audience, and the regular re-sharing of their content.
If you’re active on social media, you’re probably already advertising on Facebook, Twitter, LinkedIn, and maybe even Instagram. In my previous blog about Instagram for businesses, I mentioned about Sponsored posts and how they were only available for large companies. Finally, this has changed! Three months ago, Instagram officially opened the ability to advertise on their platform to all businesses.
Have you been running Facebook ads for a while? If you’re reading this, chances are you probably had some foundational to intermediate experience running ads. Here’s the brutal truth — while most people out there are advertising to get more likes and engagement, only a rare group of marketers are able to drive an ROI-positive Facebook ad campaign.
A community manager spends a lot of time saying “thank you.” Talking to a customer about a support issue? We’re thanking them for their understanding while we resolve the problem. Someone tweeted a blog post? We’re thanking them for the share. Someone shouts from the rooftops how much they love our company? We’re handling that, too.