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Ben Brown

founder AT b2bMetricBen is a B2B marketer, PPC fanatic and burrito enthusiast - but most importantly he likes to help small businesses succeed online. Check out for the latest B2B strategies and guides.
B2B Remarketing

B2B Remarketing: Boost Your ROI in Three Easy Steps

Remarketing is the process of bringing previous visitors back to your website to finish the conversion process — otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.
Jul 27, 2017