What does SERP mean?

Semrush Team

Jan 10, 20251 min read
what does serp mean

SERP means search engine results page. A search engine results page is the page you see after you submit a query to a search engine like Google. The SERP lists the most relevant websites, along with other features like images, maps, and featured snippets. 

Understanding SERPs is important for anyone involved in SEO or digital marketing because SERPs reveal how search engines organize and highlight information. By analyzing which pages earn the top positions and what types of content appear prominently in SERPs, marketers can tailor their strategies to improve their site’s visibility and make more informed decisions about which keywords, formats, and optimization techniques to focus on.

Further reading: What Is a SERP?

Share
Share
Author Photo
From this account we share helpful ways to use the Semrush toolkit to achieve your SEO goals!