YouTube launched in 2005 and quickly became a top platform for sharing videos such as vlogs, tutorials, and original series. Only a year later, YouTube already had 100 million video views and 65 thousand daily uploads. 

With that said, it’s safe to say YouTube is the most popular video-sharing platform in existence. Its simplicity allows creators and businesses to upload content and share it with large audiences. As a result, people go to YouTube for various reasons, whether it’s a makeup tutorial or a product review. 

If you’re not sure whether publishing content on YouTube is beneficial for your business, we’ve compiled a list of statistics to help you decide.

YouTube Growth Trend Statistics

  1. The year-on-year growth rate of YouTube users between 2016 and 2021 is drastic. 2016 experienced a 13% growth rate, while a 4.9% growth rate in 2021.
  2. In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. 
  3. It’s estimated that by 2022, there will be 210 million viewers in the U.S., up from 192 million in 2018. 
  4. In May 2019, there were 500 minutes of YouTube videos uploaded every minute. 
  5. Five hundred minutes of video uploaded to YouTube every minute equates to approximately 30,000 hours of video uploaded every hour. 
  6. The number of video content hours uploaded to YouTube every 60 seconds grew by 40% between 2014 and 2019. 
  7. Video consumption is one of the most popular ways to consume content, with 85% of U.S. internet users accessing online video through YouTube at least once per week. 
  8. In 2019, YouTube reported two billion people logged in to the platform daily and one billion hours of video watched per day. 
  9. YouTube accounted for 21% of global video streaming traffic, closely behind Netflix, which had 26.6% in 2019. 
  10. In 2019, Youtube was the leading online video platform in the U.S. with a 90% user share!
  11. In the last quarter of 2020, there were 912,000 streaming channels on YouTube Gaming Live.

YouTube Usage Statistics

  1. In 2019, it was found by 48% of people that YouTube would contribute the most to enhancing the effectiveness of PR communications in the next five years. 
  2. 82% of people use YouTube as a source of entertainment. 
  3. 18% of people use YouTube specifically to follow brands and companies. 
  4. 7% use YouTube as a way to strengthen their professional work. 
  5. 8% find YouTube a great way to keep in touch with friends and family. 
  6. 37% of viewers ages 30 to 49 use Youtube as a news source. 
  7. A third of women reported watching YouTube at least once per week for beauty tutorial videos. 

YouTube Marketing Statistics

  1. According to YouTube’s Partner Program, YouTube’s ad revenue amounted to over five billion U.S. dollars. 
  2. Between 2014 and 2019, the cost of influencer marketing has risen across all platforms. YouTube proved to have the most growth, worth $1,600 per post in 2019. 
  3. As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter. 
  4. Apple was the biggest advertiser on YouTube in 2020, with an amazing 2.23 billion impressions. 
  5. Turbotax ranked second as the biggest advertiser with 1.99 billion impressions on YouTube.
  6. In 2019, 29% of marketers found that pre-roll skippable YouTube video ads were considered the most effective advertising form on Youtube. 
  7. In comparison, non-skippable ads were found most effective by only 7% of marketers. 
  8. Display ads are the most effective YouTube ad marketing strategy for 10% of marketers. 
  9. In 2020, 60% of marketers said they would increase their marketing budget for YouTube. 

Video Content Removed from YouTube Statistics

  1. In 2021, spam, scam, and misleading content made up 51.4% of comments removed on YouTube.
  2. In 2020, almost half (42.6%) of videos removed from YouTube had zero views. 
  3. Further, due to widespread automated content flagging, 33.8% had only ten views before being removed. 
  4. Spam alone counted for 25.5% of videos removed from YouTube in 2020. 
  5. Child safety reasons were the cause for the removal of 31.7% of videos on YouTube. 
  6. India accounted for over 1.46 million videos removed, and the U.S. accounted for 1.14%.

Record-Breaking YouTubers and Viral Content Statistics

  1. As of June 2020, nine-year-old Ryan Kaji, or Ryan’s ToysReview, was the top-earning YouTuber worldwide with earnings of approximately 29.5 million.
  2. Ryan is not the youngest member amongst the highest-earning YouTubers. Ranked seventh is seven-year-old Anastasia Radzinskaya, who goes by Nastya with an earning of USD 18.5 million in 2020.
  3. In August 2020, the Korean boy band BTS broke the world record for the fastest YouTube video to go viral, generating 101.1 million views in 24 hours. 
  4. Aside from BTS, the K-Pop artists ranking the highest viral videos include BlackPink, PSY, and Twice. 
  5. The most popular Youtube video is “Despacito ft. Dady Yankee” by Luis Fonsi in terms of lifetime views. 
  6. “Hello” by Adele reached one billion views in 87 days, making it the fastest video to get one billion views. 

Most Popular YouTube Accounts Statistics

  1. Fashion and beauty-related content such as makeup and skincare tutorials, clothing hauls, and product recommendations are the most popular content on YouTube. 
  2. The most popular beauty and style channels on YouTube as of January 2021 include Yuya (24.5 million subscribers), Jefreestar (16.7 million subscribers), and Musas (15 million subscribers).
  3. As far as the most popular brand channels on YouTube, LEGO is ranked first with an average of ten billion video views. 
  4. The second and third most popular brands on YouTube are Vat19 (5.84 billion views) and IDJVideos TV (4.49 billion views).
  5. In terms of subscribers, the Indian music channel, T-series, had the most subscribers (169 million) as of January 2021.
  6. YouTube Movies ranked second for the most subscribers in 2021, with roughly 131 million subscribers. 
  7. PewDiePie was the most popular gaming YouTube channel in 2020, holding 107 million subscribers.
  8. Other popular gaming channels don’t come close to the number of subscribers PewDiePie has. The second-leading gaming channel is Fernanfloo (38.2 million subscribers) and VEGETTA777 (31.3 million subscribers). 
  9. In 2020, UMG (Universal Music Group) @ YouTube was first ranked as the most popular YouTube partner channel in the U.S. with over 45.87 million unique U.S. viewers. 

YouTube User Behavior and Demographics Statistics

  1. Men from Gen Z (53%) use YouTube as their favorite platform to follow influencers. 
  2. 42% of Gen Z women use YouTube to follow influencers, while Instagram is the most popular. 
  3. In 2020, 62% of YouTube users in the U.S. accessed the platform daily. 
  4. Users in the age group of 15-25 years old make up 77% of all YouTube users. 
  5. Tied to the 15 to 25 year age group is the 26 to 35-year-olds with a 77% user share. 
  6. Ages 36 to 45 have a 73% share of YouTube users, while 46 to 55 have a 70% share. 
  7. Statistics show that YouTube is consistently popular for everyone, no matter the age group.
  8. In 2020, 72% of male users and 72% of women users logged in to YouTube.
  9. The most common interest for 64% of YouTube users is music.

Youtube on Demand Statistics

  1. YouTube is the fifth most used video provider in the U.S., owning a 39% market share. 
  2. 69% of YouTube customers pay for the service to watch what they want when they want. 
  3. On the other hand, 58% of YouTube customers pay to binge-watch shows.
  4. 35% of YouTube on Demand customers consider themselves frequent users.
  5. The top genres watched by YouTube customers are comedy (77%), followed by thriller/crime/mystery (60%).
  6. 72% of YouTube customers use their mobile devices to watch video content. 
  7. 75% of YouTube customers would prefer access to YouTube on Demand on different devices. 
  8. YouTube customers use social media more than non-paying customers. 

YouTube Customer Demographic Statistics

  1. The majority (59%) of YouTube customers consist of males, while 41% female. 
  2. 25 to 34-year-olds make up 32% of Youtube customers, making them the most dominant age group. 
  3. 26% of households with YouTube on Demand have at least two people. 
  4. Towns and rural areas make up 58% of places where people have YouTube on Demand.
  5. 37% of households that pay for YouTube on Demand in the U.S. have a high household income. 
  6. Those customers who live in non-rural areas and have YouTube on Demand are 29% more likely to live in big cities than towns. 

Final Thoughts

Being aware of YouTube statistics will help you understand where YouTube fits into your marketing strategy and what tactics your business can use to thrive on the platform. YouTube is most useful for the makeup, retail, and products industry as these video types statistically get high engagement. 

However, with engaging content and a strong strategy, businesses from every industry can convert YouTube users into clients.  YouTube SEO is different from traditional search engine optimization, but it is an essential step for your Youtube strategy.

We got our statistics from Statista Premium

Video Rank Tracker

Keep up with your YouTube rankings for your target keywords

ADS illustration
Author Photo
Elizaveta PavlovskayaI‘ve traveled a long way with Semrush, guided by interest in research and analytics. Four years ago I started with localization but soon fell in love with SEO. For now I keep learning from the best marketers from all over the world.
Subscribe to learn more about YouTube
By clicking “Subscribe” you agree to Semrush Privacy Policy and consent to Semrush using your contact data for newsletter purposes
More about YouTube
YouTube SEO: How to Create a YouTube Channel and Promote ItThis YouTube SEO Guide will provide you with optimization tips and strategies for videos, and show you how to create a YouTube channel, how to optimize it, and how to promote it successfully. Experts weigh in and share their experience and knowledge as well.
18 min read