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FREE online courseCompetitor Analysis with SEMrush

Learn how to work out the perfect approach to competitive research by leveraging SEMrush’s toolkit from a veteran of the digital marketing industry, Navah Hopkins.

7 lessons

Exclusive video lessons with digital marketing veteran Navah Hopkins

1 hour

Learn the ropes of competitive analysis in just 1 hour

100% free

The course is 100% free. Save your money for your future market research activities

Competitor Analysis with SEMrush Course Contents

  • Lesson 1. Intro to SEMrush's Competitive Research Toolkit

    You will find out what competitor research is, why it's worth conducting, and how it can benefit your brand. You'll then learn about the various applications of competitive analysis and get a brief overview of the SEMrush Competitive Research toolkit.

  • Lesson 2. Build a Competitor Marketing Plan with SEMrush's Market Explorer

    Navah will teach you how to find your most relevant and direct competitors, assess their strengths and vulnerabilities, how to build a plan based on their marketing choices, and how to understand your place in the market.

  • Lesson 3. Benchmarking with Traffic Analytics and Market Explorer

    You will learn how to establish benchmarks for your brand based on your known and unknown competitors and how to interpret them - this will help you determine your brand's success, failures, and plateau moments. You will also find out how to do bulk analysis as well as one-on-one competitor reviews.

  • Lesson 4. Analyzing Competitor Traffic with Traffic Analytics and Market Explorer

    You'll find out how to define your competitors' top-performing pages and how to borrow their best practices from their lessons learned. You'll then learn how to audit their audiences and how to find the best channels to reach them.

  • Lesson 5. Auditing Competitor Digital Strategies with the Competitive Research Toolkit

    You will get a high-level overview of the assessment of your competitors' strategies and performance across organic search, paid search, social media, and PR.

  • Lesson 6. Finding Competitors with Market Explorer

    You will learn how to determine your most direct competitors based on how closely aligned they are with your core brand, offerings, and messaging channels, as well as understand who's competing with you in what channel.

  • Lesson 7. Using SEMrush for Reporting

    Navah will show you how to use the SEMrush Competitive Research toolkit in your pitch decks, presentations, and reports, as well as how to manage your projects and auto-generated reports effectively.

Who is this course for?

Whether you’re a marketing team leader, the head of a company, or you’re looking to build a startup and don’t know if it will succeed, this is the course for you — it will provide the tools you need to do your job well.

About the author

Navah Hopkins, a veteran in digital marketing, has been helping clients win in SEO and PPC since 2008. She is the Director of Paid Media at Hennessey Digital, an integrated agency helping customers own their markets via PPC, SEO, CRO, PR, and content. Navah loves sharing lessons learned at local universities and the international speaking circuit. She is a prolific contributor to SEJ, SEMrush, and WordStream blogs and webinars.

Lesson structure

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What to do after the course


Get certified by SEMrush

Try to pass the Competitor Analysis exam and earn your personalized certificate.

If you already have sufficient skills in competitive research, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

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