Digital Marketing doesn’t have to be difficult. That’s why we created SEMrush - to offer businesses a way to explore the online competition and market themselves easier. This page will introduce you to SEMrush and show you how to get started with our software. Let’s start!
What is SEMrush?
SEMrush is an all-in-one digital marketing suite with tools that cover SEO, PPC, keyword research, competitive analysis, social media, PR, content, and more. Founded in 2008, our toolkit gained notoriety among SEOs as an industry standard for keyword research. More recently, we’ve developed and evolved our software to be more encompassing of a wider spread of digital marketing tasks.
By the Numbers
SEMrush has 140+ databases covering regions all across the globe as well as search on mobile and Bing. The software currently contains over 30 tools with the ability to analyze 3.7 billion keywords and 4 trillion backlinks. As of November 2017, we’ve had more than 1.8 million users worldwide register an account.
A Toolkit for Every Marketer
At the top left of the navigation menu, you can choose the set of tools to populate your menu based on your specific needs. As a subscriber, you can access all of the reports and tools that we have to offer. However, you may not need to use every single report. By choosing a toolkit that best suits your needs, you can get right into the research that is most applicable to your job. Our curated menus of reports and tools include kits for SEO, Advertising, Social Media, Content Marketing, and Competitive Research.
Researching a Domain
One of the easiest things to do on SEMrush is to pull a Domain Overview report. Find the search bar and enter a domain. Once you enter a domain, our software will present all of the information and reports we have available to analyze the queried website. Find any website’s top competitors, keywords, backlinks, advertising history and more just by clicking around from the Domain Overview. The navigation menu to the left can be used to jump between all of the available reports without having to re-enter the domain into the search bar. In addition to research reports, there are over a dozen website analysis tools to study a domain in the Projects section.
Researching a Keyword
It’s also incredibly easy to research a keyword in our database. Simply enter the word in the search bar and SEMrush will populate a Keyword Overview report with all of the information we have on the search term. From here, you’ll be able to click around from top-level metrics to more in-depth reports with phrase match keywords, semantic keyword groups, keyword difficulty, cost-per-click, and more. The Keyword Magic Tool can generate millions of related keywords and place them into groups to help you mentally organize your research.
Running a Project
The Projects section on SEMrush has its own set of tools separate from the analytics reports where you can do competitive research and keyword research. A Project allows you to run over a dozen analysis tools to cover every facet of digital marketing for a single website. With one project, you’ll be able to run a Site Audit, set up Position Tracking, monitor brand mentions across the Internet, gather ideas for your on-page SEO, schedule and analyze social media posts, and much more. For a full list of Project tools and how to use them, go to the Projects page on this knowledge base and select the tool you want to learn more about. Or, read Launching a Project for help getting started and managing your Projects dashboard.
Any time you pull a research report, either entering a domain or keyword into the search bar, you’ll be able to export the data into a spreadsheet to save your research. If you want to make your data more presentable, you can create custom PDF reports in the My Reports section. Here we offer a handful of report templates (monthly SEO reporting, basic SEO audits, etc) and the ability to customize the report to your heart’s desire. Analysis from our Project tools such as Position Tracking trends, Site Audit results, Social Media analytics, and more can all be integrated with research data into a clean PDF.
In addition to data from your Projects, you can add widgets with data from Google Analytics if you connect your account. It’s also easy to add images to make your report even more customized or include screenshots from more 3rd party data sources. If you work with clients, these reports can also be branded and white-labelled (with a Business subscription) to create a professional look.
Learning how to use SEMrush in the most effective way will be different for everybody. The reports and tools simply offer so much data that it will take some time getting familiar with everything we have to offer that can help you. To help our users grow their knowledge of SEMrush and digital marketing as fast as possible, we offer the following resources that you may feel free to check out at any time:
- Learn about our tools from the Discover SEMrush Blog Series
- Grow your knowledge with our SEO and Marketing 101 Blog Series
- Search for user manuals, FAQs, and information on our Knowledge Base
- Learn from industry experts with our Webinars
- Test your knowledge and get a certification from SEMrush Academy
- Follow our News to stay informed about software updates
- Follow us on Facebook, Twitter, YouTube, Google Plus, LinkedIn and Instagram
- Contact our email support at email@example.com
- Call our phone support Monday through Friday 9:00 AM-6:00 PM EST (US & Canada), or 7:00AM- 4:00 PM GMT (Europe)
- +1-855-814-4510 (US)
- +1-888-586-3207 (CA)
- 0-808-189-3160 (UK)
- +34-900-838964 (ES)
- 0-805-08-07-61 (FR)
- 800-581-478 (IT)
- 8-800-707-2968 (RU)