Learn SEO from industry experts for free
SEO courses provide valuable skills, strategies, and techniques to optimize online visibility and drive organic traffic. Excel in today’s digital landscape with our free digital marketing courses.
Why should you learn SEO?
Learning SEO is essential because it boosts online visibility, enhances competitiveness, improves user experience, and opens career opportunities.
Who are these courses for?
Our SEO courses serve digital marketers, website owners, content creators, small business owners, and career switchers who want to enhance their SEO proficiency.
Acquired skills
SEO courses provide valuable skills like keyword research, content creation, and link building, giving you a competitive edge to develop competitive strategies.Start learning SEO strategies you can apply today
SEO
Marketing
Rita Cidre
1 lesson
1 minute
Certification
Ultimate 2024 Marketing Trivia
2024 was quite the ride for marketers. AI leveled up big time, Google kept us on our toes with update after update, and somehow the word "BRAT" became a whole vibe. But how well do you really remember the top moments? That’s where our ultimate 2024 marketing trivia comes in. This is your chance to relive the biggest, weirdest, and most impactful marketing trends of the year!
SEO
Marketing
Semrush Academy
4 lessons
34 minutes
Certification
Mastering YouTube Search Trends and SEO Strategies
Learn the secrets of leveraging YouTube trends, SEO best practices, and effective keyword research to propel your channel forward. Uncover strategies to create standout videos that not only drive traffic, but also foster channel growth.
E-commerce
SEO
Luke Carthy
5 lessons
2 hours
Certification
How to Boost E-Commerce SEO with Internal Linking
Learn the strategic role internal linking plays in optimizing e-commerce SEO. From fundamental concepts and best practices, to practical approaches, this course will give you the tools needed to leverage internal linking for enhanced SEO performance.
SEO
Kevin Indig
7 lessons
44 minutes
Certification
Crafting a Winning SEO Strategy: A Guide for In-House Marketers
Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.
SEO
Semrush Tools
Semrush Academy
8 lessons
46 minutes
Certification
Navigating On-Page and Technical SEO: A Semrush Deep Dive
Master on-page and technical SEO in this comprehensive walk-through course. Boost rankings and visibility by optimizing web content and resolving technical issues for enhanced user experience.
SEO
Crystal Carter
5 lessons
39 minutes
Certification
How to Optimize for Mobile: The CRAFT of Mobile SEO
Learn how to optimize your website for mobile devices, enhancing user experience, driving organic traffic, and boosting visibility. Stay ahead in the dynamic digital landscape by mastering the best strategies and techniques for mobile SEO.
Why learn SEO with Semrush Academy?
It's 100% free
Designed for every skill level
Led by industry experts
Learn proven tactics to use now
Tool-based workflow examples
Industry-recognized certificates
SEO Certificates from Semrush Academy
FAQ
How do I get certified in SEO?
If you're interested in learning SEO and gaining a certificate to prove it, you're in the right place. By enrolling in one of our many free SEO courses led by industry experts, you'll be learning from the best of the best at your own pace. Upon successful completion of a course (including any quizzes and exams) you'll receive a certificate of completion endorsed by both Semrush Academy and the course's instructor.
Are SEO courses worth it?
Yes, we certainly think so! Whether you're just starting out or are familiar with SEO practices, our SEO courses are a great way to learn, refresh your memory or show off your dedication to keeping up-to-date in the industry. If you aren't optimizing your site and boosting your search engine rankings, you're missing out on a very rewarding process to advancing your career!
Are all SEO courses free?
Several online SEO courses do come at a cost, but not here at Semrush Academy. All of our courses and resources are 100% free, in-depth, and led by experts who know their stuff. No catch here!
Can I learn SEO myself?
Absolutely! With the right resources and dedication, you can definitely learn SEO on your own. At Semrush Academy, we offer self-paced courses that allow you to learn at your own speed, whenever is best for you.
Is SEO hard to learn?
SEO can definitely be challenging to learn, due to its ever-evolving nature. Semrush Academy offers SEO courses that are designed to keep you up-to-date with the demands of today's digital landscape.
How do I enroll in Semrush Academy SEO course?
Enrolling in a Semrush Academy course is a simple and straightforward process:
- Visit the Semrush Academy page
- Browse the available courses and select the one you're interested in
- Click on the course to access its dedicated page
- On the course page, you'll find detailed information about the course content, duration, and any prerequisites
- Look for the "Enroll" or "Start learning" button and click on it
- If you already have a Semrush account, log in to proceed; otherwise, create a new account as prompted
- After logging in or creating an account, you will be enrolled in the course and you can start learning immediately
Can I enroll in multiple courses?
Absolutely – in fact, we encourage you to! There's no limit to how many courses you can enroll on at one time, so you have the flexibility to try out multiple courses based on your learning goals and interests.
What's the best course to take for a beginner who is new to SEO?
If you're completely new to SEO, we'd recommend "SEO Principles: An Essential Guide for Beginners". This course is a great starting place for a comprehensive understanding of what SEO is and its applications to marketing strategies. You'll discover the three key components of SEO (on-page SEO, technical SEO, and off-page SEO) while gaining fundamental knowledge in keyword research. From there, feel free to explore any route you're drawn to!
Are there courses specifically focused on applying and utilizing Semrush's SEO tools?
Yes! We offer several courses designed to provide you with practical use cases for our SEO tools. A great place to start is our SEO Crash Course with Brian Dean, where you'll learn key steps you need to rank on Google.