Send Feedback
FREE online SEO courseLink Building Course
Get expert tips and advice on using SEMrush to really maximise your link building efforts.
5 lessons
Exclusive video lessons with passionate digital marketer Ashley Ward
1 hour
Learn how to build links, both internal and external, with SEMrush tools
100% free
The course is 100% free. Save your money for your future marketing activities
Link Building Course Contents
Lesson 1. Backlink Research & Bulk Backlink Analysis
In this lesson, you'll discover your website's backlink profile, as well as explore your competitors' backlinks with SEMrush reports.
Lesson 2. Avoiding Google Penalties
Google penalties can prove costly. You will learn how to detect and disavow toxic backlinks to avoid Google penalties, as well as find and recover lost backlinks. Valuable lessons here.
Lesson 3. Internal Linking
A healthy, well-ranking website must have a well-planned internal linking strategy. You will check your website's performance in terms of internal linking and learn how to fix linking errors, keeping your website free of issues.
Lesson 4. Building Links
This step-by-step link building process helps you uncover prospects and convert them into valuable backlinks. This lesson will show you how you can expand your linking influence.
Lesson 5. Backlink Gap Analysis
Knowing the competition is important to your website's success. The Backlink Gap tool will help you find backlinks that your competitors have and that you need.
Who is this course for?
If you’re new to link building, or have been doing it for a while and want to save yourself time and effort by using SEMrush, you will definitely want to take this course. You’ll be guided through all the necessary tools in a series of free video lessons.
About the author
This course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and up-to-date knowledge, we designed it together with the creators of SEMrush, who know it better than anyone in the world!
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Read further
Study the specially picked materials to dive deeper into the topic
Quiz
Test what you’ve learned
What to do after the course
Get certified by SEMrush
After completing the course, you'll have all the necessary knowledge to take and pass the PPC Fundamentals Exam.
If you already have reasonable PPC skills, you can bypass the educational part and test yourself right away by taking the exam. Upon passing it, you'll earn a certificate issued by SEMrush, which will serve as proof of your knowledge of PPC essentials.
Let’s get started!
You might also like
Backlink Management Course with Greg Gifford
7 lessons1 hour
Learn all about backlink management and link building from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Start learningRank Tracking Course
2 lessons30 minutes
Learn how to evaluate your ongoing SEO campaign by tracking your website's online visibility, and analyzing Google's SERPs with the help of SEMrush tools. Learn more.
Mobile, International, and Local SEO Course
8 lessons1 hour
Learn how to optimize your website when it comes to certain search engine algorithms to rank locally, globally, and on mobile devices - all of this with SEMrush tools. Learn more.
Start learning
Stay in the know
As soon as the course is ready, we will send you the notification on
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the SEMrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the SEMrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on SEMrush tools. If you’re interested, leave your email.