FREE online SEO courseTechnical SEO course with Bastian Grimm

Technical SEO Course Contents

• Module 1. Internal Linking

  Get introduced to internal linking within website pages, how to prioritize relevant links, using link hubs, multiple linking, and the best practices for nofollow links. This is a great module for those who wish to start learning technical SEO.

  Key points of the module:

  • Introduction to internal linking and accessibility of content

  • Prioritization and relevancy

  • Seasonality, link hubs, multiple linking, nofollow

  • XML sitemaps

• Module 2. Crawling and Indexation: Best Practices for Controlling Web Crawlers

  In this technical SEO module with Bastian Grimm, you'll gain an understanding of search crawlers and how to optimally budget for them.

  Key points of the module:

  • Introduction to crawl budget optimization

  • The crawler landscape

  • User-Agents / Reverse-DNS

  • Robots.txt

  • Robots Meta tags

  • Canonical tags

• Module 3. Advanced Crawling and Indexation

  You will get a deeper understanding of how to manage crawling and indexation.

  Key points of the module:

  • Strategic crawl management

  • Faceted Navigation / PRG

  • Pagination

  • X-robots header

• Module 4. HTTP Response Codes

  You will learn about HTTP header fields, which transmit the parameters and arguments important for the file transfer via HTTP protocol.

  Key points of the module:

  • Introduction to HTTP header fields & response codes

  • 3XX: redirects (301 vs. 302, redirect chains)

  • 4XX: client-side error handling (404 vs. 410, etc.)

  • 5XX: server-side error handling and maintenance (incl. retry-after header)

Module 5. Log files

Log files contain the history of every person or crawler that has accessed your website. In this module, you will learn how to deal with log files.

Key points of the module:

• Intro to log file auditing

• Log file auditing tools & their differences

• Log file auditing reports

• Overlaying crawl & log file data for better results

Module 6. International SEO

Essential for those wishing to be successful with International SEO. Learn how to help search engines easily identify your target countries and the languages you use for business.

Key points of the module:

• Introduction and multi-/international domain setups

• Geo redirects & CDNs

• Hreflang setup

Module 7. Web Performance

You will get advice on how to optimize your website performance and implement HTTPS and HTTP/2.

Key points of the module:

• Intro to web performance optimization, Metrics / Measurements / Tools

• Site Speed Basics: Client-side

• Site Speed Basics: Server-side

• HTTPS, SSL, and HTTP/2

• Advanced site speed optimization: images, custom fonts, CRP

Module 8. Technology

This is a key module of our technical SEO course. Learn what not to overlook when it comes to structured data, AMP, JavaScript SEO, and mobile-first indexing. A technical SEO checklist can be developed here.

Key points of the module:

• Structured Data / schema.org

• Accelerated Mobile Pages

• JavaScript SEO Basics

• Google's Mobile First Indexing Intro