Technical SEO course with Bastian Grimm

Technical SEO Course Contents

• Module 1. Internal Linking

  You will learn about the elements to consider when internally linking webpages with each other.

  Key points of the module:

  • Introduction to internal linking and accessibility of content

  • Prioritization and relevancy

  • Seasonality, link hubs, multiple linking, nofollow

  • XML sitemaps

• Module 2. Crawling and Indexation: Best Practices for Controlling Web Crawlers

  You will get to know how to properly control search crawlers and how to deal with crawl budgets.

  Key points of the module:

  • Introduction to crawl budget optimization

  • The crawler landscape

  • User-Agents / Reverse-DNS

  • Robots.txt

  • Robots Meta tags

  • Canonical tags

• Module 3. Advanced Crawling and Indexation

  You will get a deeper understanding of how to manage crawling and indexation.

  Key points of the module:

  • Strategic crawl management

  • Faceted Navigation / PRG

  • Pagination

  • X-robots header

• Module 4. HTTP Response Codes

  You will learn about HTTP header fields, which transmit the parameters and arguments important for the file transfer via HTTP protocol.

  Key points of the module:

  • Introduction to HTTP header fields & response codes

  • 3XX: redirects (301 vs. 302, redirect chains)

  • 4XX: client-side error handling (404 vs. 410, etc.)

  • 5XX: server-side error handling and maintenance (incl. retry-after header)

Module 5. Log files

You will learn how to deal with log files, which contain a history of each and every access by a person or crawler to your website.

Key points of the module:

• Intro to log file auditing

• Log file auditing tools & their differences

• Log file auditing reports

• Overlaying crawl & log file data for better results

Module 6. International SEO

You will learn how to help search engines easily identify which countries you want to target and which languages you use for business.

Key points of the module:

• Introduction and multi-/international domain setups

• Geo redirects & CDNs

• Hreflang setup

Module 7. Web Performance

You will get advice on how to optimize your website performance and implement HTTPS and HTTP/2.

Key points of the module:

• Intro to web performance optimization, Metrics / Measurements / Tools

• Site Speed Basics: Client-side

• Site Speed Basics: Server-side

• HTTPS, SSL, and HTTP/2

• Advanced site speed optimization: images, custom fonts, CRP

Module 8. Technology

You will find out what you shouldn’t overlook as a technical SEO: structured data, AMP, JavaScript SEO, and mobile-first indexing.

Key points of the module:

• Structured Data / schema.org

• Accelerated Mobile Pages

• JavaScript SEO Basics

• Google’s Mobile First Indexing Intro