Technical SEO course with Bastian Grimm

Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm.

Who is this сourse for?

Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.

What you’ll learn

Take your technical SEO knowledge to new heights with this completely FREE course from Semrush, covering crawling and indexation, HTTP response codes, international SEO and more.

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

1

Introduction to internal linking and accessibility of content

1 video
5 minutes
2

Prioritization and relevancy

1 video
5 minutes
3

Seasonality, link hubs, multiple linking, nofollow

1 video
5 minutes
4

XML sitemaps

1 video
5 minutes
5

Introduction to crawl budget optimization

1 video
5 minutes
6

The crawler landscape

1 video
6 minutes
7

User-Agents / Reverse-DNS

1 video
5 minutes
8

Robots.txt

1 video
6 minutes
9

Robots Meta tags

1 video
5 minutes
10

Canonical tags

1 video
5 minutes
11

Strategic crawl management

1 video
5 minutes
12

Faceted Navigation / PRG

1 video
4 minutes
13

Pagination

1 video
5 minutes
14

X-robots header

1 video
4 minutes
15

Introduction to HTTP header fields & response codes

1 video
4 minutes
16

3XX: redirects (301 vs. 302, redirect chains)

1 video
6 minutes
17

4XX: client-side error handling (404 vs. 410, etc.)

1 video
5 minutes
18

5XX: server-side error handling and maintenance (incl. retry-after header)

1 video
5 minutes
19

Intro to log file auditing

1 video
5 minutes
20

Log file auditing tools & their differences

1 video
4 minutes
21

Log file auditing reports

1 video
6 minutes
22

Overlaying crawl & log file data for better results

1 video
5 minutes
23

Introduction and multi-/international domain setups

1 video
6 minutes
24

Geo redirects & CDNs

1 video
4 minutes
25

Hreflang setup

1 video
6 minutes
26

Intro to web performance optimization, Metrics / Measurements / Tools

1 video
6 minutes
27

Site Speed Basics: Client-side

1 video
5 minutes
28

Site Speed Basics: Server-side

1 video
6 minutes
29

HTTPS, SSL, and HTTP/2

1 video
6 minutes
30

Advanced site speed optimization: images, custom fonts, CRP

1 video
7 minutes
31

Structured Data / schema.org

1 video
6 minutes
32

Accelerated Mobile Pages

1 video
7 minutes
33

JavaScript SEO Basics

1 video
7 minutes
34

Google's Mobile First Indexing Intro

1 video
7 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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