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Technical SEO course with Bastian Grimm
Understand the basics and delve further into the specifics of technical SEO with this free in-depth course from renowned SEO expert Bastian Grimm.
34 lessons
34 video lessons created in cooperation with renowned industry expert Bastian Grimm
5 hours
Get a comprehensive and detailed overview of technical SEO in just 5 hours
100% free
The course is 100% free, saving your money for the real SEO endeavors
Technical SEO Course Contents
Module 1. Internal Linking
You will learn about the elements to consider when internally linking webpages with each other.
Key points of the module:
Prioritization and relevancy
XML sitemaps
Introduction to internal linking and accessibility of content
Seasonality, link hubs, multiple linking, nofollow
Module 2. Crawling and Indexation: Best Practices for Controlling Web Crawlers
You will get to know how to properly control search crawlers and how to deal with crawl budgets.
Key points of the module:
The crawler landscape
Introduction to crawl budget optimization
User-Agents / Reverse-DNS
Robots.txt
Robots Meta tags
Canonical tags
Module 3. Advanced Crawling and Indexation
You will get a deeper understanding of how to manage crawling and indexation.
Key points of the module:
Strategic crawl management
Faceted Navigation / PRG
Pagination
X-robots header
Module 4. HTTP Response Codes
You will learn about HTTP header fields, which transmit the parameters and arguments important for the file transfer via HTTP protocol.
Key points of the module:
Introduction to HTTP header fields & response codes
4XX: client-side error handling (404 vs. 410, etc.)
5XX: server-side error handling and maintenance (incl. retry-after header)
3XX: redirects (301 vs. 302, redirect chains)
Module 5. Log files
You will learn how to deal with log files, which contain a history of each and every access by a person or crawler to your website.
Key points of the module:
Log file auditing reports
Overlaying crawl & log file data for better results
Intro to log file auditing
Log file auditing tools & their differences
Module 6. International SEO
You will learn how to help search engines easily identify which countries you want to target and which languages you use for business.
Key points of the module:
Geo redirects & CDNs
Introduction and multi-/international domain setups
Hreflang setup
Module 7. Web Performance
You will get advice on how to optimize your website performance and implement HTTPS and HTTP/2.
Key points of the module:
Advanced site speed optimization: images, custom fonts, CRP
Intro to web performance optimization, Metrics / Measurements / Tools
Site Speed Basics: Client-side
Site Speed Basics: Server-side
HTTPS, SSL, and HTTP/2
Module 8. Technology
You will find out what you shouldn’t overlook as a technical SEO: structured data, AMP, JavaScript SEO, and mobile-first indexing.
Key points of the module:
Structured Data / schema.org
Accelerated Mobile Pages
JavaScript SEO Basics
Google's Mobile First Indexing Intro
Who is this course for?
Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.
About the author
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert in large-scale international SEO. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award-winning, Berlin-based full service performance marketing agency with a strong focus on “all things search”, serving clients in more than 20 different languages.
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Read further
Study the specially picked materials to dive deeper into the topic
Quiz
Test what you’ve learned
What to do after the course
Get certified by SEMrush
After completing the course, you'll have all the necessary knowledge to take and pass the Technical SEO Exam.
If you already have reasonable knowledge of technical SEO, you can bypass the educational part and put your skills to the test right away by taking the exam. Upon passing it, you'll earn a certificate issued by SEMrush confirming your technical SEO mastery.
Let’s get started!
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