Author Photo

Zack Duncan

President AT Root and Branch

Zack is interested in using measurement and analytics to help guide decision making. He has over 15 years of marketing experience spanning client side, agency side, and education. Today, he is president of Root and Branch and gets to write about digital analytics for Semrush.

Expertise
  • digital analytics
  • content strategy
  • on-page seo
  • search engine marketing
  • marketing planning
Education

Author

Ecommerce Analytics
Google Analytics for SEO
GA4 Conversions
Connect GSC to GA4