SEMrush updated the study to showcase websites that got most traffic in March 2019 and found out that H&M is the most visited fashion e-commerce in the world, and is followed by Macy’s (macys.com) and Wildberries (wildberries.ru). Zaful (zaful.com) turned out to be the 4th most visited website and Trendyol (trendyol.com) is the 5th. ASOS has lost its positions and now only ranks 8th in the list of the most visited fashion e-commerce websites in March 2019.
For fashion sites, whether based in the U.S. or outside, the United States is the major source of web traffic. Roughly speaking, U.S. shoppers account for 27% of traffic generated by the most visited sites globally. Japan accounts for 17% of traffic, and 11% of traffic comes from Russia.
Looking at the sources of traffic on fashion sites, it's clear that direct traffic takes the lead (with 44,86%) search traffic accounts for 33,83%). Together, direct and search are responsible for about 80% of the total traffic globally. Referral is the third major source globally (with about 15,03%) followed by paid (4,28%) and social (2,01%).