Plans & Pricing
Semrush helps you build and measure brand visibility, everywhere search happens.
Start with what you need. Add more as you grow.
Start with what you need. Add more as you grow.
Base
For small businesses and marketers scaling ads and maximizing ROI
$99/mobilled annually
What’s inside:
- AI recommendations for campaign optimization
- Unlimited ad spend
- Unified dashboard for Google and Meta
- Unlimited ad creative generation
- Competitor keyword analysis
- Google Shopping ads research
- Unlimited Google Ads exports
Pro
For advanced advertisers seeking in-depth competitor insights
$220/mobilled annually
All Base features plus:
- AdClarity
- All competitor ads
- Display, video, or social ads
- Competitor landing page views
Compare Plans
Compare Plans
Base
Advertising Research
Yes
Yes
Yes
Yes
Compare Plans
Base
Pro
Advertising Research
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Improve your plan with add-ons
Additional Users
$20/mo- Add colleagues to your Semrush account
- Collaborate across shared projects
- Keep your account secure with individual logins
Lead Generation
$90/mo- Branded profile on the Semrush Agency Partners platform
- Semrush verified badge for your marketing channels
Base Report
$10/mo- Data from 20+ Semrush tools
- Google Analytics and Google Search Console integrations
- Monthly/Weekly/Daily scheduling
- PDF export
- Sharing with Semrush users
Pro Report
$20/mo- All Base Report features
- 20+ external integrations
- Delivery at a specific time
- Branding and white-labeling
- AI-generated summaries
- Sharing by link
Semrush for Enterprise
For complex organizations managing multiple brands, regions, and teams — with the scale, controls, and integrations to operationalize visibility and prove its impact.
- Coordination-heavy environment
- Multiple brands, clients, or regions
- Shared accountability for results
- Consistency, control, and reporting at scale
Let’s talk
Custom pricing available
- Unlimited projects & custom limits
- Custom large-scale AI prompt tracking
- Daily or weekly tracking frequency
- Multi-brand, multi-product AI visibility
- Advanced AI Automations and content workflows
- Forecasting & ROI attribution
- Multi-million-page crawling
- Custom integrations & API
- SSO, team governance & audit logs
- Dedicated account manager
- Enterprise SLA & 24/7 support
FAQ
Can I cancel my subscription anytime?
Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us.
What is Semrush’s refund policy?
What payment methods do you accept?
Do I get a customer demo?
Am I charged when I enter my credit card?
What is the pricing currency?
Testimonials
1 / 5
By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Everything we do here is backed up with data, and your tool is giving us more ammunition.
Idan Segal
Organic Growth Lead, Wix