Competitive Analysis and Keyword Research Course

This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.

Who is this сourse for?

If you want to learn how to carry out competitive analysis and keyword research, saving time and effort with Semrush suite, then this is the best course for you. You’ll be guided through all the necessary tools in a series of free video lessons.

What you’ll learn

Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with Semrush tools. These steps are indispensable in building a winning SEO strategy.

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Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more
Semrush Academy

Semrush Academy

The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.

Course Structure


Getting the big picture

1 video

Market research and benchmarking

1 video

Organic search

1 video

Gap analysis

1 video

Content benchmarking

1 video

Researching keywords

1 video

The Solution to 'Not Provided'

1 video
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.