Content Marketing Fundamentals Course with Ashley Segura

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

Who is this сourse for?

If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

What you’ll learn

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

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The course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush SEO tools, we designed it together with the creators of the SEO Toolkit who know Semrush tools better than anyone in the world! In the 'Get Expert's Tips' section, practicing SEO experts will share with you their tips and real life SEO cases to enable you to utilize their experience in your future work with Semrush SEO instruments.

Course Structure


What is Content Marketing?

You will learn the basics of content marketing, its peculiarities, and purposes.
1 video

How to Implement Content Marketing in Your Business

Come explore the ways in which any business can use creative content to promote their products or services, as well as the key players on any content marketing team.
1 video

Business Goals of Content Marketing

You will be guided through content marketing objectives and the types of content that best fit those business goals.
1 video

Competitor Research

Find out how to search for and identify your industry competitors so you can best optimize your content marketing strategy.
1 video

Audience Research

Learn how to identify your target audience so you can tailor your content campaigns to your demographic.
1 video

How to Audit Your Existing Content

Learn how to analyze your content quality and relevancy by using the Semrush Content Audit tool.
1 video

Content Ideation

Discover how to come up with new content ideas that your target demographic with love.
1 video

Content Calendar

In this lesson, you'll learn how to create a content calendar, which is an essential piece of the puzzle for any business.
1 video

Content Creation

You'll learn how to create content that is focused on users' pain points and values.
1 video

Optimizing Your Content

Content can't just read great for users. In this lesson you'll learn how to optimize your content for rankings.
1 video

Content Distribution

Learn how to develop a distribution approach that will get your content noticed.
1 video

How to Measure Content

See how to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.
1 video

Advanced Content Tips

Find out how to repurpose and reuse existing content, how to make it more "linkable" and lead generating.
1 video
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.