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FREE online courseSemrush Content Marketing Toolkit Course

Get expert tips and advice on using our toolkit to really maximise your content marketing efforts.

9 lessons

Exclusive video lessons with passionate digital marketer Ashley Ward

3 hours

Become a confident user of the Semrush Content Marketing toolkit in just 3 hours

100% free

The course is 100% free. Save your money for your future marketing activities

Semrush Content Marketing Course Contents

  • Module 1. Content Analysis and Optimization

    Learn how to use Semrush SEO Writing Assistant as you develop strong content and a winning social media strategy. You'll also learn how to use the Content Audit tool to review your content and measure its effectiveness.

    Key points of the module:
  • Module 2. Content Research and Ideation

    You will learn how to use the Keyword Magic Tool to research valuable ideas for your content strategy and create content that is both focused on users' pain points and values and SEO optimized. Topic research and the SEO Content Template are also featured.

  • Module 3. Content Distribution

    You will find out how to develop a distribution approach that will get your content noticed. Discover how the Brand Monitoring tool and Social Media Poster will help you get your optimized content discovered by Google. Content distribution will never be easier.

  • Module 4. Content Performance and Management

    Learn how the Post Tracking tool monitors the performance of your content, helping you decide what is resonating with your target audience. See how the Marketing Calendar will help you manage the release of your new content.

    Key points of the module:

Who is this course for?

If you consider content marketing an indispensable part of your marketing strategy, and want to learn how Semrush can help you out with it, take this course. Watch video tutorials and get tips from content marketing pros in a series of free video lessons.

About the author

This course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge on Semrush Content Marketing tools, we designed it together with the creators of the Content Marketing Toolkit, who know Semrush tools better than anyone in the world!

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by Semrush

Try to pass the Semrush Content Marketing Toolkit Exam and earn your personalized certificate.

If you already have sufficient knowledge of the Semrush Content Marketing Toolkit, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your Semrush Content Marketing Toolkit mastery.

Let’s get started!

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