Marketing Analysis - Where Theory Meets Practice
Semrush's new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.
Who is this сourse for?
The information and strategies in this course are suitable for beginner marketers and those who want to bring their business to the next level.
What you’ll learn
Semrush’s new Marketing Analysis course offers 10 short lessons on a range of marketing related topics including market assessment, audience segmentation, and competitor analysis. Each student also receives access to Semrush. Trends so they can put their knowledge to practice by gathering real data about their market.
Fernando Angulo
Fernando Angulo has been with Semrush since 2011. As Senior Market Research Manager, he’s built an all-star marketing team and has become one of the brand’s most recognized faces. Each year, he shares his expertise on Market Research and other marketing topics at over 50 of the industry’s top conferences worldwide. Fernando also shares his practical experience in B2B search marketing, e-commerce, and influencer marketing with companies such as Expedia, T-mobile, Prestashop, and Bing.Course Structure
1
Marketing Is...
1 video
13 minutes
2
Special Invite: Spotlight Conference by Semrush
1 video
1 minute
3
Quick Marketing Audit
1 video
16 minutes
4
Quick Marketing Audit. Generations & Social Trends.
1 video
13 minutes
5
Assessing the Market: 1
1 video
16 minutes
6
Assessing the Market: 2
1 video
11 minutes
7
Competitors: 1
1 video
12 minutes
8
Competitors: 2
1 video
9 minutes
9
Customers
1 video
14 minutes
10
Internal Analysis
1 video
12 minutes
11
Collect Final Insights with the SWOT Analysis
1 video
15 minutes
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