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Free online courseMarketing Analysis - Where Theory Meets Practice

Semrush's new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.

10 lessons

Informative video lessons presented by Fernando Angulo, Senior Market Research Manager at Semrush.

2 hours

Learn marketing fundamentals and develop hands on experience using Semrush .Trends.

100% free

Use your free Semrush account to get unlimited access to all lessons.

Who is this course for?

The information and strategies in this course are suitable for beginner marketers and those who want to bring their business to the next level.

About the author

Fernando Angulo has been with Semrush since 2011. As Senior Market Research Manager, he’s built an all-star marketing team and has become one of the brand’s most recognized faces. Each year, he shares his expertise on Market Research and other marketing topics at over 50 of the industry’s top conferences worldwide. Fernando also shares his practical experience in B2B search marketing, e-commerce, and influencer marketing with companies such as Expedia, T-mobile, Prestashop, and Bing.

Lesson structure

Video lessons

Watch easy-to-follow video lessons.

Read further

Study the handpicked materials to dive deeper.


Test what you've learned.

What to do after the course


Get certified by Semrush

After completing the course, you can take the Marketing Analysis Exam.

Once you pass, you’ll earn a certificate to showcase your expertise in this area. Feel free to share your expertise on your CV and LinkedIn profile.

Let’s get started!

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