Optimizing your LinkedIn profile with SEO

Want to learn how to market your skills, or promote your talents and experience? LinkedIn is the place, and keywords are the key! Packed with info and insights, LinkedIn Optimization Expert Heather Constantine will guide you through step-by-step instructions on optimizing your LinkedIn profile, allowing you to create a powerful professional presence in no time.

Who is this сourse for?

This course is for anyone who wants to market themselves more effectively as a professional - and leverage all that LinkedIn has to offer.  From recent college grads to job seekers to business owners (and everyone in between) learn tangible steps and tools so you can start marketing yourself to a global audience. 

What you’ll learn

Learn how to identify the right keywords with Semrush's Keyword Magic Tool, the top six areas most important to optimize, along with step-by-step instructions and a downloadable guide. 

Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Heather Constantine

Heather Constantine

Heather Constantine is a career strategist who believes that the right messaging creates the right opportunities. She offers a unique blend of marketing, branding, and strategic communication techniques that empower individuals to take control of their career and path forward. Heather provides 1:1 coaching, interactive workshops, and live events.

Course Structure



In this lesson, you'll find out more about one of the best strategies to optimize your own LinkedIn profile using proven strategies and techniques.
1 video
2 minutes

Choosing the Right Keyword Approach

In this lesson, Heather is going to share her approach to choosing the rights keywords for your LinkedIn profile.
1 video
3 minutes

Choosing the Right Keyword Tools

In this lesson, Heather will uncover some of the very best tools for choosing your keywords.
1 video
7 minutes

Optimizing Your Headline

In this lesson, you’ll learn how to create a powerful and optimized headline, which is the number one area for Linkedin optimization.
1 video
7 minutes

Optimizing Your About Summary

In this lesson, you'll learn what your About summary has the potential to do and how to get the most out of it.
1 video
3 minutes

Optimizing Your Work Experience and Skills Section

In this lesson, Heather will teach you some awesome behind-the-scenes tips for increasing your reach through the work experience and skill section.
1 video
6 minutes

Optimizing Your Testimonials

In this lesson, Heather will share some tips for an often overlooked area on your Linkedin profile, but one that is just as important as any of the others to optimize.
1 video
8 minutes

Optimizing Your LinkedIn URL

In this lesson, we'll cover the last area for optimization – your LinkedIn URL.
1 video
2 minutes
Enroll now
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.