PPC Fundamentals Course with Joel Bondorowsky
Get to know the basics of PPC from one of the world's most respected advertising specialists.
Who is this сourse for?
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
What you’ll learn
In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
Earn Your Certificate from Semrush Academy
Semrush Academy
This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.Course Structure
1
What is Pay Per Click
1 video
3 minutes
2
Special Invite: Spotlight Conference by Semrush
1 video
1 minute
3
Overview of PPC Platforms and Channels
1 video
4 minutes
4
What is 'PPC Strategy'
1 video
3 minutes
5
Understanding Sales Funnels
1 video
3 minutes
6
Understanding The Decision Making Funnel
1 video
3 minutes
7
Establishing Conversions Along Your Funnel
1 video
7 minutes
8
Using Landing Pages
1 video
6 minutes
9
Setting Aside PPC Budget
1 video
3 minutes
10
Intro to Search Advertising
1 video
5 minutes
11
Search Campaign Anatomy
1 video
5 minutes
12
Search Campaign Setup
1 video
10 minutes
13
Keyword Match Types
1 video
6 minutes
14
Intro to Keyword Research
1 video
3 minutes
15
Building Keyword Lists
1 video
6 minutes
16
Adding Keywords to Ad Groups
1 video
11 minutes
17
Writing and Testing Your First Ads
1 video
9 minutes
18
Intro to PLA (Shopping) Campaigns
1 video
2 minutes
19
Setting Up Merchant Center and Your Data Feed
1 video
6 minutes
20
Launching Your Shopping Campaign
1 video
3 minutes
21
Intro to Display Advertising
1 video
4 minutes
22
Display Campaign Setup
1 video
5 minutes
23
Display Ad Formats and Creation
1 video
5 minutes
24
Display Campaign Targeting
1 video
11 minutes
25
Display Campaign Optimization
1 video
4 minutes
26
Intro to Universal App Campaigns
1 video
1 minute
27
Setting Your Universal App Campaign
1 video
3 minutes
28
Universal App Campaign Best Practices
1 video
3 minutes
29
The Value of a Click
1 video
7 minutes
30
Multidimensional Bidding
1 video
5 minutes
31
Conversion Optimizer
1 video
8 minutes
32
Campaign Budgeting
1 video
4 minutes
33
Introduction to Multi-Channel Conversions
1 video
5 minutes
34
The Role of The Home Page
1 video
3 minutes
35
Branded Search Campaigns
1 video
4 minutes
36
An Easy SEO Win for PPC Gains
1 video
2 minutes
37
Bring Back Lost Users with Remarketing
1 video
3 minutes
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