PPC Fundamentals Course with Joel Bondorowsky
Get to know the basics of PPC from one of the world's most respected advertising specialists.
Who is this сourse for?
This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.
What you’ll learn
In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
Earn Your Certificate from Semrush Academy
Semrush Academy
This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.Course Structure
1
What is Pay Per Click
1 video
3 minutes
2
Overview of PPC Platforms and Channels
1 video
4 minutes
3
What is 'PPC Strategy'
1 video
3 minutes
4
Understanding Sales Funnels
1 video
3 minutes
5
Understanding The Decision Making Funnel
1 video
3 minutes
6
Establishing Conversions Along Your Funnel
1 video
7 minutes
7
Using Landing Pages
1 video
6 minutes
8
Setting Aside PPC Budget
1 video
3 minutes
9
Intro to Search Advertising
1 video
5 minutes
10
Search Campaign Anatomy
1 video
5 minutes
11
Search Campaign Setup
1 video
10 minutes
12
Keyword Match Types
1 video
6 minutes
13
Intro to Keyword Research
1 video
3 minutes
14
Building Keyword Lists
1 video
6 minutes
15
Adding Keywords to Ad Groups
1 video
11 minutes
16
Writing and Testing Your First Ads
1 video
9 minutes
17
Intro to PLA (Shopping) Campaigns
1 video
2 minutes
18
Setting Up Merchant Center and Your Data Feed
1 video
6 minutes
19
Launching Your Shopping Campaign
1 video
3 minutes
20
Intro to Display Advertising
1 video
4 minutes
21
Display Campaign Setup
1 video
5 minutes
22
Display Ad Formats and Creation
1 video
5 minutes
23
Display Campaign Targeting
1 video
11 minutes
24
Display Campaign Optimization
1 video
4 minutes
25
Intro to Universal App Campaigns
1 video
1 minute
26
Setting Your Universal App Campaign
1 video
3 minutes
27
Universal App Campaign Best Practices
1 video
3 minutes
28
The Value of a Click
1 video
7 minutes
29
Multidimensional Bidding
1 video
5 minutes
30
Conversion Optimizer
1 video
8 minutes
31
Campaign Budgeting
1 video
4 minutes
32
Introduction to Multi-Channel Conversions
1 video
5 minutes
33
The Role of The Home Page
1 video
3 minutes
34
Branded Search Campaigns
1 video
4 minutes
35
An Easy SEO Win for PPC Gains
1 video
2 minutes
36
Bring Back Lost Users with Remarketing
1 video
3 minutes
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