The Ultimate Guide to Launching a Profitable Small Business

Discover quick, practical tips you can use right now when starting a small business. Web strategy expert, Wes McDowell, shares how small business owners can make the most of their website and digital marketing efforts for maximum client engagement.

Who is this сourse for?

The information and strategies in this course are suitable for small business owners or anyone who is looking to maximize engagement and take their marketing efforts to the next level.

What you’ll learn

Semrush’s new Ultimate Guide to Launching a Profitable Small Business course offers 10 short lessons on a range of marketing related topics that are key when starting a new business including website creation, SEO, content marketing, and more. By the end of the course, you’ll have the tools and strategies you need to launch your new business successfully.

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Wes McDowell

Wes McDowell

Wes McDowell is a web strategy expert, and his aim is to help small business owners make the most of their websites and digital marketing for maximum client generation. He hosts a popular Youtube channel, where he teaches all his best methods to entrepreneurs around the globe.

Course Structure


How to Start a Business from Scratch: A Complete Checklist

In this lesson, you’ll discover 5 pro-level steps to take when launching a new business so you know exactly what to prioritize from the beginning.
1 video
8 minutes

How to Pick the Best Domain Name for Your Website

In this lesson, you’ll learn important considerations when choosing a domain name for your new website so you know exactly what to include and what to avoid.
1 video
6 minutes

The Fast, Easy Way to Make a Website for Your New Business

Wes shares everything you need to know to get started with your new website, including step-by-step walkthroughs and his preferred tools.
1 video
7 minutes

SEO Tips to Help Your Business Get Found In Search

In this lesson, Wes shares exactly what you need to do to start ranking your business’s new website in Google search results. You’ll learn what you can do to get the best results for the least amount of effort.
1 video
8 minutes

Google Business Profile Optimization: What You Should Focus On

In this lesson, you’ll learn how to secure a spot on the coveted Google map pack. Wes shares exactly what to focus on so you increase your ability to rank. He’ll break down the 7 big local SEO ranking factors, as well as the 3 most important elements within your GBP that you can actually control and use to your advantage.
1 video
8 minutes

How to Get More 5-Star Google Reviews for Your Business

In this lesson, Wes shares how you can get the positive online feedback your business deserves.You’ll discover his personal action plan for getting more reviews on Google so you can stand out from the crowd and gain more customers.
1 video
8 minutes

How to Use Content Marketing to Explode Your Business Reach

In this lesson, Wes shares the 3 steps you need to take to get the most out of your content and reach more people so you can start bringing in profits on a larger scale.
1 video
10 minutes

How to Master Email Marketing (& 42x Your Money!)

In this lesson, Wes guides you through the exact steps to take in order to run an effective and profitable email marketing campaign, including what’s working in today’s market.
1 video
9 minutes

Social Media Marketing Strategies That Work in 2022

In this lesson, Wes shares his favorite FREE social media marketing tips that actually work in 2022.
1 video
7 minutes

Paid Traffic Secrets ANY Business Can Use

That’s why in this lesson, you’ll discover what paid traffic approaches are working right now so you can spend the money you have with confidence, knowing that you’re going to get results.
1 video
7 minutes
Start the course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.