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How to Score .Gov Links for SEO

John Lincoln
How to Score .Gov Links for SEO

Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.

Google may not view them any better than .com. .net, or .org, but the authority factor .gov links hold gives them extra SEO power. While Google won’t give a definitive answer regarding the power of .gov links, they are considered to be the holy grail of backlinks because they are established and trusted sites.

SEO Value of .Gov Links

Many believe .gov extensions have certain superpowers, which is true to an extent. Your site can still rank well without receiving any .gov backlinks, but if you’re one of the lucky who does score a backlink from the high authority sites, your own website’s authority will be promoted.

Government website extensions are hard to get because most belong to government organizations, so they won’t just link to anyone.

How to Get .Gov Links

Getting backlinks from a .gov site is a time consuming task. You actually have to work to earn those links, more so than earning the links of other top domains. The first step is to ensure you have all of your ducks in a row. Your website must have an existing foundation of informative and relevant content, mixed with on-site optimization to appeal to .gov sites. With an existing backlink profile already containing high level links, you’ll climb the rankings and be more appealing to .gov sites.

You must have a quality website that’s not only worthy of backlinks from .com extensions, but .gov, too. If you can’t even get .coms to link to you, you’re not ready for .gov. And, it doesn’t hurt to establish yourself as an industry influencer first. As an industry influencer, you can then leverage that influence to attract government website extensions.

Find Worthy .Gov Sites

There are more .gov extensions than there are government agencies. So, not all .gov sites are actual government organizations, so do your homework to ensure they are legit.

Use advanced search modifiers like “” to help you narrow your focus to find real agencies and relevant agencies to target.

Comment on Government Blogs

One of the most common ways to try to earn a .gov backlink is to comment on government blogs and websites. It’s a proven means to getting backlinks, but it’s not as easy when compared to commenting for .com backlinks.

Most government sites don’t allow for commenting, and if they do, chances are they are “no follow.” If you’re lucky enough to find a government blog that isn’t “no follow” the comments are under a lot of scrutiny. If your comment doesn’t provide the right quality they are looking for, it will be deleted. Although chances may be slim of receiving a backlink with blog commenting, it’s worth a shot. Just make your comment is valuable and don’t spam.

To increase your chances of having a Do Follow comment published, use “ inurl:blog “post a comment” -”comments closed” - “you must be logged in” “niche you’re searching” to find .gov sites that allow do follow comments. Outside of just trying to get comment links, you can also use the commenting and contact features to promote content to the website, but you need to have great content.

Write about a Government Agency

Draw attention to your website by writing a high quality article about a government agency, then market the article and notify the agency that you’ve written about them. For example, if you own a renewable energy company or build energy efficient homes, create a related article and discuss the Office of Energy Efficiency & Renewable Energy. If you’re targeting a global audience, use this method for foreign government agencies, too.

Write about a Politician

The same method as writing about a government agency can be applied to writing about a politician. For example, if there is a new law proposed by a politician that will impact your business, create an article and link to the proposing politician. Then, notify the politician about your publication.

Interview a Government Agency Member

Interview an established member of a local government agency regarding a topic that’s relevant to your company or website. In most cases, if you have the right topic, they will agree to the interview. At which point, you can then publish on your website with a link pointing to the government agency. The interviewee, and in some cases, the agency itself will share the interview, earning you a backlink.

Get a Contract or Form a Government Partnership

Try to land a government contract. Although this isn’t always possible depending on the niche of your company, in some cases, you can manage to get a government contract. Then, develop a press release announcing the contract and publish a backlink to the agency. Also, if you can create a partnership with a government agency they will often link to you from their website.

Build a Resource Page

In some cases, you can develop a resource page on your website depending on your niche. If you have a local business, create a resource page linking to local government agencies to provide information about local amenities, accommodations or other applicable information that local website visitors will find valuable. Even for those who aren’t local, you can build a resource pages for government regulations or laws pertaining to a product you sell. For example, if you’re an exterminator or use pesticides, link to the Environmental Protection Agency’s pesticide regulations on your resource page. If you can add valuable insight on a program, you can earn a link.

Get Listed on a Resource Page

Many government websites, such as county websites, have resources pages for local businesses. Request to be added on the local business or local resource page, which will provide you with the valuable backlink and added credibility in the community.

Get Involved in Government Outreach Opportunities

Attend, donate, or work with related government outreach programs in the community. Attend upcoming events and seminars to network within the agencies. Use these as opportunities to establish yourself to increase the odds of earning a backlink. For example, if your company donates money to a charitable organization, they often get listed on the website with a link.

Flatter a .Gov Site

Flattery almost always earns links. Find out what a government agencies pain points are and write a post telling them what they want to hear (only if you actually feel that way of course). Then, promote that piece to as many people at the agency as possible.

Guest Post

There’s always the tired but true method of guest posting to earn backlinks, but this is more challenging to accomplish on .gov sites than .com. Government websites and blogs are extremely picky when it comes to who they allow to guest post and what topics are suitable. But, if you’re able to create an amazing post that actually gets posted on a .gov extension, you’ve gotten yourself a backlink.

Make Sure the Links Aren’t Harmful

If your link profile suddenly gets a ton of new .gov links, this should alert you to potential spam. Getting too many .gov backlinks too soon could throw up a red flag.

Backlinks from .gov extensions are a powerful tool for your website because they are high authority sites in the eyes of Google. However, you won’t receive a backlink as easily as with .com extensions. You have to put in the elbow grease to get these ones.

Do you have any additional tips for getting .gov backlinks? Let us know in the comments!


“Why .Gov and .Edu Backlinks are a Worthless SEO Fade”

“Are .Edu and .Gov Links Really Worth it?" Triple SEO

“XSS- How to get 20 .gov links in 20 minutes” Moz

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John Lincoln is Co-Owner and President of SEO and Social Media at Ignite Visibility, a premier Internet marketing company based in San Diego, CA. You can follow John on Twitter.
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thanks for the great list It was a very useful blogs that u gave to us Best Quality photo editing (clipping path) and graphics design service
digital marketing services
I completely agree with you that it takes more than SEO. Digital Marketing Services is all required to get meet business goals. Thanks for the great content!
Gokyo Trek and Tour Agency
Nice article but i havent found any website links. Could you help?
Nice article ! But most important thing ,most of the sites doesn't even have profile option too. Blogs like job portal or study material need .gov or .edu sites backlinks more to increase trustworthiness for search engine. Would be more helpful if you can share with a video or any live demo.

Ashish Sharma .
Kanchan Chatterjee
I have no .gov back links, but my website improving very well!
Hi mate, thanks for sharing these sites. I’m starting a new blog and these sites will come handy to build my very first links for that site! 😀

Keep up the good work, mate! [link removed by moderator]
Thanks for sharing. Nice article. I'm not sure about creating a backlink from the .gov domain is not that simple because most of them haven't any blog or comment section so that you can simply drop a comment and get backlinks. But you can create .edu domain backlinks at affordable rates.
[link removed by moderator]
WPTheme Store
Thank you so much – these are lovely! Its a really amazing article, but how I comment related on my site and how to create a link to .govt sites?
if i will put my site here , that will be a backlink ? sorry for asking but im not so good at this ;)
Ajay chander R
Very wonderful info. about how to get .gov links as backlinks for web or blog that is really helpful to me .
Erez Elias
great content. I've been looking to score with the Canadian Government. No luck so far. I have no doubt that it can help me with current project...
Brown James
You've got a nice post here but I suggest, next time while writing, you need to at least give us just one example of .gov website for commenting you know. That will help us too.

You might want to check where I blog and give me review to improve on my blogging skills too [link removed by moderator]
Ravi Singh
great post but how to creat a link in .govt sites
Alexandra Khilova
sorry, you have a mistake in the Sources-block
the correct is “Are .Edu and .Gov Links Really Worth it? " Triple SEO , you have forget to add " in the end
Alex Tsygankov
Alexandra Khilova
Thank you, Alexandra! Fixed:)
Alexandra Khilova
Great post! Thanks!
What about e-commerce sites? I know it's hard to get them any edu and gov links , because most of them don't want to work with e-commerce related sites.
My site is [link removed by moderator] and I tried all of these methods, and only blog commenting worked. Anyway, I will try again and again!
As for my experience, I can say DON'T BUY edu ang gov links! You will only waste your money and will probably have problems with Google.
The methods that improve SEO positioning should be used with care, when using the purchase of links, promote the domain in pages not related to our content and generate spam on various platforms, we are doing more than booking a penalty by google Or other tools that measure web presence. One method that is effective is to search for content related to ours and to make links exchanges, for example they can insert a link of its kind like this that belongs to a University and then Relate it to pages whose content or interest is education, technology and science.
Good Post....! but but how i post releated content
That's great article. Links buidling is a complete art and getting .Edu and .Gov links are the master piece of it. Here is also a great article to get .Edu and .Gov Backlinks easily.
Its an realy amazing article , but how i comment releated on my site
thanks a lot for the tip
Great content!
thanks a lot for the tip
Thanks admin for putting up such outstanding and passionate information with us through this article. Your research and collection of information is really exceptional. The article covers full of great knowledge and well authored. Valuable sharing!
Timothy B. Miller

Hey John,
Wow! great article on how to get the almighty gov backlinks to your money site. You're right it is a lot of work to get these links approved I know all about that.

I like the ninja code you gave for us to find these sites a little easier. Thank you for that and sharing, this has helped a great deal. I went and implement what you wrote about here and seeing great results already.

Thanks again JL!

-Timothy B. Miller/

great blog but its not easy to get quality governmental link.
Several bad quality sites are there where we can build our link but if we are about to focus on quality, its not that easy you described!
Thanks for sharing this quality blog. good points are mentioned how to get .gov and .edu links
Thanks. I always thought government sites were kind of boring but now I have a good reason to pay attention to them more!
Michael Stricker
Thanks, John. Pretty straightforward application of some standard SEO linkbuilding advice, made specific to the .GOV TLD. May have missed the first hurdle: subjects and topics MUST be relevant to the government agencies and offices from which you seek links, before you even begin. Your own readers and users should have a demonstrated interest in the services and information from those government offices so that you are providing a service to your market.
John E Lincoln
Michael Stricker
thanks I think that's a good point! I can't argue with that. Thanks for the comment.
Juan Carlos Hurtado
Thank so much. You help me a lot.
John E Lincoln
Juan Carlos Hurtado
happy to help. This is a complex topic and one that's not super easy.
HB Arif
John E Lincoln

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